Volume 14 | Issue 1 |

 Abstract

A correlational investigation technique, the current study examined the connection between prosocial behaviour and personality traits in adults. Prosocial behaviour was examined using a standardised scale, and personality was assessed using the Big Five Personality Inventory-10 (BFPI-10). Data were collected from 157 participants, and SPSS version 21's Pearson's correlation was used for analysis. The results showed that prosocial behaviour was significantly positively correlated with agreeableness and extraversion, suggesting that sociability and empathy are powerful indicators of helpful tendencies. Conversely, prosocial behaviour did not significantly correlate with conscientiousness, neuroticism, or openness. These results indicate that social and interpersonal characteristics, rather than cognitive or emotional factors, are the main determinants of prosocial behaviour in young adulthood.

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 Keywords

Personality Traits, Prosocial Behaviour, Young Adults

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 Abstract

The growth of marketing in Uzhavar Santhai of Tirupathur district reflects a transformative shift in agricultural trade, enabling farmers to directly connect with consumers, eliminate middlemen, secure fair prices, and strengthen rural livelihoods. Agricultural marketing in India has traditionally been dominated by village-level markets, fairs, mandies, and co-operative societies, where middlemen often exploit both farmers and consumers. To address this challenge, the Government of Tamil Nadu introduced the innovative concept of Uzhavar Santhai (Farmers' Market) in 1999, aimed at eliminating intermediaries and ensuring fair trade practices. In Tirupathur district, the Uzhavar Santhai has emerged as a significant platform for direct farmer-to-consumer transactions, fostering transparency, fair pricing, and trust. Over time, the growth of marketing through this system has empowered farmers economically, enhanced consumer access to fresh produce at reasonable rates, and strengthened rural livelihoods. The initiative has also contributed to social transformation by promoting community interaction and reinforcing the identity of small-scale farmers. Despite challenges such as seasonal fluctuations, infrastructural limitations, and the need for digital integration, Uzhavar Santhai continues to play a pivotal role in reshaping agricultural marketing in Tirupathur district, serving as a model for sustainable rural development.

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 Keywords

Marketing, Uzhavar Santhai,

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E-Commerce is one of the vital sector in globalised economy. Indian market has witnessed the heralding of many E-Commerce companies in stock market bourses such as Zomato Ltd, FSN E-Commerce Ventures Ltd (Nykaa), IndiaMART InterMESH Ltd, CarTrade Tech Ltd, Swiggy Ltd, etc.Zomato Ltd made its IPO in July, 2021 and Listed on23rd July, 2021. It is the largest E-Commerce stock in Indian stock market with highest market capitalisation of Rs. INR1,99,067 crore (nearly INR2 trillion) approximately. The present paper attempts to answer the question - " What works better - Fundamental Analysis or Technical Analysis to investors in earning higher returns with regard to Zomato Ltd Stocks?". It develops models for measuring the returns under both approaches. It uses the financial data from company annual reports and stock prices from www.bseindia.com. The study finds that average annual historical returns under fundamental analysis of 59.69% is more than average annualised returns under technical analysis of 18.77% for Zomato Ltd. It finally concludes that fundamental analysis works better for Zomato Ltd stocks.

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 Keywords

Average Annual Historical Returns(AAHR), Average Annualised Returns(AAR), Bracket, Bracket Length, Bottom Price, Fundamental analysis, High price, Intrinsic Value, Technical Analysis,

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In order to understand the meaning of work with changed management strategies in SEZs in context of labour as per Marxian framework, we espoused labour process debates. In case of India, there are an impressive array of scholars who have analysed SEZs with respect to labour. On the contrary, there are a few studies on SEZs focusing on the 'labour process', which was a concept pioneered by Karl Marx and later re-established by various other scholars after a century in today's context. In this study we endeavour to present labour process in neoliberal regime in context of SEZs and additionally we have dealt with conceptual framework and have operationalized the concepts of labour process in the SEZ. This study gives a brief background on the changing meaning of work, which clearly shows as to how progression in society and meaning of work has travelled simultaneously (where technology and management strategies plays an important role). Furthermore, it dwells on the Marxian framework of Labour Process Theory (LPT) followed by Braverman where we have given a brief account of LPT after Marx and how Braverman resurrected Labour Process theory after 100 years. Later we elaborated LPT beyond Braverman and the upcoming new paradigm. There is plethora of literature on LPT that have evolved after Marx. We are not delving into reviewing the entire body of literature rather we have analysed some relevant issues in this area to develop our conceptual understanding of Labour Process for this study. In the last section, we have attempted to operationalise the conceptual framework of LPT for our study and explained as to how a researcher can operationalize such concepts on the field.

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 Keywords

Labour process, Special economic zones, Development and labour

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This study explores how organizational culture influences the adoption and effective use of Knowledge Management Systems (KMS) to break down knowledge silos and foster cross-functional collaboration. Knowledge silos limit workflow efficiency and innovation by restricting information flow, a challenge common in Indian businesses with traditional hierarchical structures. Using a mixed methods approach, quantitative data from structured surveys and qualitative insights from semi-structured interviews were collected across diverse Indian industries. Findings show that cultures emphasizing collaboration, transparency, and continuous learning significantly enhance KMS adoption and sustained knowledge sharing. In contrast, hierarchical and control-focused cultures impede technology use and knowledge exchange. The paper proposes a conceptual model linking organizational culture, KMS adoption, and knowledge sharing effectiveness, grounded in theory and empirical evidence. These findings provide practical strategies for managers and policymakers to design interventions and technology strategies that nurture an integrated knowledge ecosystem. The insights are especially relevant for Indian organizations seeking to overcome silo mentalities, promote a knowledge-sharing culture, and strengthen competitive advantage through improved collaboration and organizational learning.

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Keywords: Knowledge Management Systems, Organizational Culture, Knowledge Sharing, Knowledge Silos, Collaboration.

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The Unified Payments Interface (UPI), launched by the National Payments Corporation of India (NPCI) in 2016, has revolutionized India's digital payment landscape and significantly contributed to financial inclusion. This comprehensive study examines UPI's growth trajectory, its impact on digital financial inclusion through detailed statistical analysis and data visualization. Using authentic data from NPCI, RBI, and other reliable sources, this paper provides an in-depth quantitative analysis of how UPI has transformed India's payment ecosystem. The study finds that UPI has grown from zero transactions in April 2016 to over 18.3 billion transactions worth INR24.77 trillion in March 2025, demonstrating a remarkable CAGR of 74.03% in transaction volume, making India a global leader in digital payments while simultaneously advancing financial inclusion objectives.

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 Keywords

Unified Payments Interface, Digital Payments, Digital Financial Inclusion, Digital Literacy

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Breast Cancer is the most common cancer in women, worldwide. Bangladesh has one of the highest incidences of breast cancer in Asia. The present study has conducted to assess the knowledge, attitude and practices towards breast cancer early detection methods among female of reproductive ages in the urban and rural areas of 2 districts in Bangladesh. From the study area, Dhaka Medical College Hospital and Rajshahi Medical College Hospital. Two types of participants were selected, one types of participants were from urban areas and other types of participants were from rural areas. Total 357 women were selected from outpatient units of the selected hospitals. In this study participants were women with the inclusion criteria of 15-49 years age range. From the result it was found that both rural and urban women had poor knowledge of breast cancer though the majority of the participants have heard about breast cancer but very few percentages of urban and rural educated women of them have a thorough understanding of the disease. Knowledge of breast cancer risk factors is little bit satisfactory in case of urban women but inadequate among a large percentage of rural women. Breast cancer awareness programs on the symptoms, screening, and prevention should be initiated especially at the community level. Additionally, health education might play a significant role in promoting good practices among young women especially personal hygiene, self-examination of breasts, and other screening programs for ensuring early detection and starting of the treatment. The study revealed that the efforts should be made by Government and Non-Governmental agencies to improve breast cancer knowledge among the mass reproductive aged women in Bangladesh. Programmes to educate religious leaders and alternative medical practitioners about breast cancer should be encouraged. The advantage of early presentation and treatment of patients suffering from breast cancer should be emphasized during such interactions.

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Breast Cancer, Knowledge, Screening Tests, Sign and Symptoms

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Social media has emerged as a powerful medium influencing public awareness and participation in government initiatives. This study examines the impact of social media campaigns on public involvement in the Swachh Bharat Abhiyan (SBA) in Tirupur City. Using a sample of 120 respondents, data were collected through a structured questionnaire and analysed using percentage analysis, Chi-square, and ANOVA. The findings indicate that social media significantly enhances awareness, motivates behavioural change, and increases participation in cleanliness activities. However, gaps remain in consistent engagement and practical implementation. The study provides suggestions to strengthen digital communication strategies for improved public participation.

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 Keywords

Social Media, Swachh Bharat Abhiyan, Public Participation, Digital Campaigns, Tirupur City

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 Abstract

Prior to the introduction of modern political institutions, Tagin society was governed by an indigenous customary system known as Doopam/Dungpam. Rooted in indigenous knowledge and unwritten customary law, Doopam/Dungpam functioned as a participatory and consensus based political institution that regulated social order and collective decision-making. Authority within this system resided in elders and ritual experts, whose legitimacy was derived from moral standing, customary knowledge, and community consent rather than coercive power. With the advent of modern governance, Doopam/Dungpam underwent adaptive transformation, incorporating selective modern elements while retaining its core philosophical foundations. This research adopts empirical, descriptive, and analytical methods, employing purposive sampling to present the discussion accurately. The paper analyses Doopam/Dungpam as an indigenous democratic institution and examines the persistence of its core values within evolving governance frameworks.

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Doopam/Dungpam, Tagin tribe, Customary law, Consensus-based decision making, Indigenous democracy, Traditional political institutions.

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Emotion regulation is a complex process by which individuals identify, monitor, evaluate, and modify their emotional experiences and expressions in the pursuit of personal goals and adaptation to different situational demands. However, most standardized measures of emotion regulation have been developed and validated primarily within Western, individualistic contexts. Because emotional suppression functions adaptively to maintain group harmony and relational stability within collectivistic cultures like that of India, the generalization of such measures might be limited. Therefore, the present study sought to develop and validate the Emotional Regulation Scale (ERS-14), a culturally contextualized instrument for early and young adults in India. A sample of 68 Indian participants (47 females, 21 males; age range 18-40 years, M = 22.57, SD = 5.89) completed an initial pool of 24 items representing three conceptual domains: Emotional Control and Regulation (ECR), Emotional Expression and Communication (EEC), and Emotional Awareness (EA). Exploratory Factor Analysis employing Principal Axis Factoring with Varimax rotation identified a three-factor structure accounting for 52.9% of total variance. The finalized 14-item ERS-14 revealed acceptable internal consistency coefficients (ECR: ? = .74; EEC: ? = .73; Overall: ? = .65; EA: ? = .56). Results indicate that the ERS-14 is a psychometrically sound and culturally relevant tool to assess emotion regulation among early and young Indian adults, thus serving as a starting point for further refinement and validation in larger, more heterogeneous populations.

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 Keywords

emotion regulation, scale development, cultural validation, ERS-14, emotional control, Indian young adults, psychometric assessment, factor analysis

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