Volume 14 | Issue 1 |

 Abstract

Social Media Marketing acts as a digital channel that facilitates direct communication between businesses and customers, enabling discussions about the company's products and services. In this study investigates the consumer challenges in social media marketing (SMM) for oral care goods in Odisha, India. The data collected from 365 respondents in six districts, the study identifies major flaws such as excessive and irrelevant ads, misleading claims, lack of transparency, fake reviews, influencer inauthenticity, and privacy concerns. Collectively, these characteristics limit customer trust and engagement in digital oral care marketing. The study emphasises the importance of transparent, evidence-based, and ethical promoting techniques. To recover customer confidence and foster long-term trust online, brands should work with genuine influencers, protect data privacy, and prioritise real communication.

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 Keywords

Social Media Marketing, Oral care Product, Consumer behaviour, Challenges etc.

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Udaka is a specific term described in Ayurveda to denote the water component of the body. It represents an important constituent of Ap Mahabhuta and includes various bodily fluids corresponding to the aqueous fraction of the dhatus, such as rasa, rakta, mamsa, meda, majja, and shukra. It is also present in structures like upadhatus (including stanya and vasa) and malas (mutra, sweda and dravyamsha of purisha). These apya dravyas differ from one another based on their specific solute composition, which determines their distinct properties and physiological functions. Srotas are the minute channels within the body. The mula of udakavaha srotas is talu and kloma. Talu is considered as palate and kloma is an avayava which is widely discussed in Ayurveda. The viddha/dushta lakshana of udakavaha srotas is pipasa and sadhyomarana. This article aims to explore the mula sthana of udakavaha srotas, talu and kloma from both anatomical and physiological perspective.

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Talu, Kloma, Udakavaha srotas, Viddha/Dushti lakshana.

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ABSTRACT The present study was conducted among nursing students of Sree Anjaneya College of Nursing, Calicut, to assess effectiveness of video assisted teaching programme and demonstration on the level of knowledge regarding child CPR. The main objectives of the study were: o Assess the pre-test level of knowledge regarding child CPR among nursing students. o Assess the effectiveness of video assisted teaching programme on level of knowledge regarding child CPR in group 1. ?Assess the effectiveness of demonstration on level of knowledge regarding child CPR in group 2. o To compare the effectiveness of video assisted teaching programme and demonstration on child CPR among group 1 and group 2. o To Find out the association between pre test level of knowledge with their selected Socio demographic variables. The present study was conducted using Quasi experimental approach with Two group pre-test post-test design. Out of 60, 30 subjects are given a pre-test, video assisted teaching programme on child CPR and are given a post test. The other 30 subjects are given a pre-test, demonstration on child CPR and are given a post test.The sample consists of 60 nursing students , selected from second semester BSc Nursing Students of Sree Anjaneya College of Nursing, Calicut using convenient sampling method. The tool used was Structured questionnaire to collect socio- demographic data, structured questionnaire to assess the level of knowledge regarding child CPR. Content validity of the tool was done with the help of experts from the respective field. Reliability of the tool was checked with inter-rater reliability and Cronbach's alpha method. The questionnaire was administered to 6 nursing students for checking the reliability of the tool. The reliability coefficient was found to be 0.87 and hence the tool is found to be statistically reliable. A pilot study was conducted. The pilot study revealed that the tools used in the study were simple, clear and unambiguous and data were found amenable to statistical analysis. Actual study was conducted at Sree Anjaneya College of Nursing, Kozhikode. The data were tabulated and analysed by descriptive and inferential statistics. The findings of the study revealed that the mean post-test knowledge score of nursing students undergone demonstration on child CPR is significantly higher than mean post-test knowledge score of nursing students undergone video assisted teaching on child CPR . Hence it is evident that on demonstration there was a significant improvement in the level of knowledge regarding child CPR than video assisted teaching Programme on child CPR.. Based on the above results the demonstration on child CPR was effective among nursing students than the video assisted teaching Programme on child CPR.

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 Keywords

Child CPR, Knowledge, Nursing Students, Video assisted teaching Programme, Demonstration.

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Dysmenorrhoea is one of the most prevalent gynecological complaints among women of reproductive age and is a leading cause of absenteeism from school and work. It is characterized by painful menstruation severe enough to interfere with daily activities and is classified into primary and secondary types based on etiology. Primary dysmenorrhoea occurs in the absence of pelvic pathology and is mainly attributed to increased prostaglandin secretion, leading to uterine hypercontractility and ischemic pain. Secondary dysmenorrhoea is associated with underlying pelvic disorders such as endometriosis, adenomyosis, fibroids, and pelvic inflammatory disease. This article reviews the epidemiology, etiopathogenesis, and pathophysiology of dysmenorrhoea, highlighting key biochemical mechanisms involved in pain generation. Furthermore, a homoeopathic approach to the management of dysmenorrhoea is discussed, emphasizing commonly indicated remedies based on characteristic symptomatology. The repertorial perspective is also presented to aid individualized remedy selection. A holistic homoeopathic approach offers a promising, patient-centered strategy for effective management of dysmenorrhoea.

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Dysmenorrhoea, Primary dysmenorrhoea, Secondary dysmenorrhoea, Menstrual pain, Homoeopathy, Therapeutics, Repertory

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Narcissistic abuse constitutes a complex, multidimensional trauma that extends far beyond psychological injury. Its impact infiltrates neurocognitive processing, autonomic nervous system functioning, subconscious programming, and bioenergetic coherence. Existing psychotherapeutic frameworks often provide partial relief, addressing conscious cognition while leaving deeper trauma imprints unresolved. This paper introduces an innovative Neuro-Energetic Paradigm integrating traditional clinical psychology with Subconscious Energy Healing Therapy (SEHT), a novel modality developed by Dr. Amita Puri. SEHT unites subconscious reprogramming, biofield healing, vibrational medicine, and somatic regulation into a cohesive methodology for treating narcissistic abuse of survivors. Drawing upon trauma neuroscience, quantum biology, and energy psychology, this work proposes that trauma is not merely stored in neural pathways but also encoded within the human energy field.

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Narcissism, SEHT, Trauma, Neuro-Energetic, Subconscious, Healing, Narcissistic Abuse, Clinical Psychology

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Mental health problems among university students are increasing worldwide and have become a major public health concern. Students experience different forms of stress such as academic pressure, social adjustment, financial difficulties, and emotional challenges. These stressors can negatively affect mental well-being and academic performance. The purpose of this paper is to review a research study conducted among university students in Qatar that assessed the prevalence of mental health problems and identified associated factors. The review discusses the objectives, methodology, statistical findings, strengths, and limitations of the study. The findings indicate a high prevalence of anxiety and depression, with very low utilization of mental health services. Statistical analysis shows significant associations between mental health problems and gender, academic stress, and stressful life events. The study highlights the urgent need for effective mental health screening and support systems in higher education institutions.

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Mental health, University students, Anxiety, Depression, Stress, Review study.

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The introduction of Small Finance Banks (SFBs) in India has greatly improved access to formal banking for people who were not getting proper banking services before. This study looks at how satisfied customers are with different small finance banks in Koppal City, Karnataka. The research uses a questionnaire and data collected from 150 people to analyze factors like service quality, how easy it is to get banking services, use of technology, how staff behave, interest rates, and how complaints are handled. The results show what SFBs are doing well and where they need to improve. The study also gives suggestions to help banks better serve their customers and keep them loyal.

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Customer Satisfaction, Small Finance Banks (SFBs), Service Quality, Digital Banking,Koppal City, Rural Banking, Staff Behavior, Interest Rates, Banking Services

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Design verification plays a crucial role in ensuring product quality and compliance with predefined standards. Conventional manual inspection methods are labor-intensive, error-prone, and unsuitable for large-scale production environments. This research proposes an automated design test system using computer vision and deep learning to overcome these challenges. The system leverages YOLOv5, a convolutional neural network-based object detection model, trained on manually annotated images using Label Studio. The trained model accurately detects predefined design components, extracts them as cropped images, and labels them with corresponding class names. These extracted components are further intended to be analyzed using a GPT-based model, which compares them against standard design templates to determine correctness and provide detailed explanations for mismatches. The proposed approach significantly improves inspection efficiency, accuracy, scalability, and interpretability.

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Design Test Automation, Computer Vision, Deep Learning, YOLOv5, Object Detection, CNN, Label Studio, GPT, Automated Inspection

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This study explores the cultural heritage and material ingenuity of the Tiprasa community, focusing on the concept of "Sirisitini simi borok dophabai wajagwi phaimani manw-khunwi" customs and traditions preserved since the dawn of creation. Central to this study is the analysis of "Borok dophani langmao swnamjak manwi," the traditional craftsmanship of essential items required to sustain life from birth to death. By examining indigenous techniques such as weaving, splitting, and binding primarily using bamboo and cane, the study illustrates how the Tripuri people utilize environmental resources through ancestral wisdom. The study shows how these material objects are not merely tools but embodiments of a collective intellect designed for survival and cultural continuity. Ultimately, this paper argues that the integration of locally sourced materials and traditional engineering remains a cornerstone of Tripuri identity and sustainable living in the modern era.

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Tiprasa Heritage, Tiprasa Material Culture, Ethno-engineering, Bamboo and Cane Craftsmanship, Indigenous Knowledge Systems, Cultural Continuity, Sustainable Living.

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This paper explores the concept of the trauma gaze within digital documentary storytelling, focusing on how trauma and pain are visually represented in three documentary films--The Waiting Room (2012), Tarnation (2003), and Stories We Tell (2012).The analysis investigates the aesthetic, ethical, and cultural dimensions of visualizing trauma in digital media. Theoretical frameworks from trauma studies, visual culture, and digital media theory underpin this exploration, highlighting the complex interplay between representation, spectatorship, and ethical responsibility.

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 Keywords

Trauma Gaze, Visual Cultures Of Pain, Digital Documentary Storytelling,

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