Volume 6 | Issue 1 |

 Abstract

Licence: creative commons attribution 4.0

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Lifestyle, influence, Demographic, Factors, South India

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The study of Consumer lifestyle has been always of great interest to marketers and to succeed in the dynamic and rapidly evolving environment, marketers are required to know all that they can about the consumers. During the 21st century, one can see many developments and changes taking place, with industries and firms trying to keep pace with the changes to suit the diverse needs of the people. Market segmentation has been considered as one of the most fundamental concept of modern marketing. In order to sharpen the marketing mix companies have been moving from marketing at aggregate level, called mass marketing to mass customization, to the level of 1-to-1 marketing where each customer is treated as a separate segment. Lifestyle is an important concept used in this paper to segment the consumers in to groups (segments).

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Key words: Consumers, Segmentation, Lifestyle, Characteristics, 21st century, Customization

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Licence: creative commons attribution 4.0

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Creative Commons Attribution 4.0 and The Open Definition

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- Privacy Protection, Personalize web search, User profile, Personalization techniques.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Licence: creative commons attribution 4.0

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Total Quality Management, Educational Schemes, Scholarships, Empowerment, Strategic Management

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Creative Commons Attribution 4.0 and The Open Definition

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Today human machine interaction has become more common in our daily life. We can try to make user interaction process friendly in our day today life. There are few technologies which help to design and develop particular system. The primary goal of this innovative project is to permit specially abled persons to explore autonomously in the outside world. Ordinary path navigation systems in the outdoor environment are costly and its manufacturing is time consuming. The developed system is based on Arduino Uno microcontroller and sensing the surrounding environment via ultrasonic sensor. It is economically cost effective and easily implemented. This makes the product easily affordable and it will serve these specially abled people of the society.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Arduino-microcontroller, Android Navigation, Blind Navigation system, wireless

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Creative Commons Attribution 4.0 and The Open Definition

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Although having its root on a foreign soil, English is now as much an Indian language as any other. It occupies the position of an associate official language. It has been taught in our schools and colleges for many decades. As an ideal, a course in English language and literature is supposed to have concentrated on improving the language proficiency and literary competence of learners. But the present system trains the learners only in mastering the literary content of the syllabus. The teaching/learning of English remains in the country an activity, questionable in its relevance. This lacuna can be attributed to a number of factors like the lack of motivation on the part of the students due to various reasons such as lack of awareness regarding the importance and scope of English language, faculty teaching techniques and stereotype kind of syllabi which may not cater the needs of the students. This paper attempts to highlight what is wrong in the syllabic contents prescribed in most of the universities in India if we assess it on the parameters of its relevance vis-a-vis the proficiency requirements of the learners.

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Creative Commons Attribution 4.0 and The Open Definition

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Language proficiency, Syllabic contents, Requirements of learners, question of relevance

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

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Creative Commons Attribution 4.0 and The Open Definition

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ROLE OF PERFORMANCE APPRAISAL IN EMPLOYEE DEVELOPMENT AND ORGANIZATIONAL JUSTICE

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Creative Commons Attribution 4.0 and The Open Definition

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Abstract: The objectives of this paper to find out the socio-economic status of Jenukuruba tribal women and to suggest the way and means for overall development of the same. Junukuruba Community has rich and cultural heritage, eternal traditions, but lacking Socio economic empowerment. could not create wealth; they could not hold land and properties and so on. Anyhow, governments offered constitutional relieves in the form of reservation. However, it is yet to reach the needy people. Therefore, a detailed research study has been carried out on socio-economic status of women in the Jenukuruba community. Here several strategic suggestions, policy guidelines have been suggested.

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Creative Commons Attribution 4.0 and The Open Definition

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Jenukuruba, Tribal women, Socio-economic status, Chamarajanagara.

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Creative Commons Attribution 4.0 and The Open Definition

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Many medical mysteries in the past took on supernatural overtones because of superstitions, folk lore, and scientific ignorance. Though much had been learned medically about the human organism, there were many diseases and disorders thought of as diabolic. One such disease which congenital, dermatological disease represented by thick and scaly skin known as Ichthyosis. It is one of the rarest diseases. Aberrant keratinization is the main cause of this disease. Extremely dry and scaly skins are the marked symptoms of it, and for such kind of symptoms ABCA12 gene is responsible. Main point is this that the ichthyosis does not show any life shortening effect. Purpose of studying this disease is to aware people about it. What kind of treatment are given, the how people suffering from it face such kind of diseases and which are types of ichthyosis are mentioned in it.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Hyperkeratosis, dry and scaly skin, fishy skin, ABCA12 gene

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Creative Commons Attribution 4.0 and The Open Definition

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Poverty is generally perceived as lack of income and assets for meeting the minimum needs for a decent living and the same leads to many other forms of deprivations related to human well being, essential for a meaningful life. Poverty deprives one from adequate food and nutrition, proper shelter, education, treatment during illness and similar essential material needs. Apart from material deprivation poverty leads to failure in participating in various social, cultural and economic activities and the poor have very little strength to mitigate the risk to any vulnerability, which affects them materially as well as morally. People living in poverty have lack of capacity to work for their own welfare and very often they have to compromise their dignity. Even after more than 62 years of planning, various poverty alleviation programmes, official estimates shows that around 26.1 percent of total population still lives below the poverty line in India. According to data, 29.8 per cent or 360 million Indians were poor in 2011. While 51% of the country's total workforce is self-employed, only 15.5% are regular wagers or salaried employees and 33.5% casual labourers, according to a survey by the National Sample Survey Office (NSSO).

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

self help groups, poverty, employment

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Creative Commons Attribution 4.0 and The Open Definition