Volume 12 | Issue 10 |

 Abstract

This paper explores the significant role of the nobility during the Delhi Sultanate in advancing both religious and secular sciences, particularly focusing on astronomy, astrology, and medical sciences. It highlights how scholars from diverse backgrounds were drawn to Delhi, where they engaged in scientific inquiry despite resistance from orthodox ulemas. Notable figures like Amir Khusrau and Sultan Firoz Shah Tughlaq championed these fields, promoting translations and the compilation of astronomical texts. The patronage extended by the nobles facilitated the study of various sciences, as astrologers provided critical guidance for political and personal decisions. Additionally, the paper examines the innovations in arts and crafts by nobles such as Mian Taha Farmuli and Mian Bhua, who contributed significantly to medicine and numismatics. Ultimately, the study emphasizes the crucial interplay between the nobility and intellectual development, showcasing how their support fostered a rich scholarly environment that shaped India's scientific heritage.

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 Keywords

Sultanate nobility, astronomy, astrology, ustralab, Thakkua Pheru, Medicine.

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Smart city initiatives have been strengthen with the appeal of IOT services and big data analytics all over the world. This study aims to provide a comprehensive overview of IoT technologies in smart cities, offering insights into their impact on urban infrastructure, citizen engagement, and overall quality. The Internet of Things (IoT) has emerged as a transformative force in the development of smart cities, integrating advanced technologies enhance urban living. This paper explores the various IoT technologies employed in smart city initiatives, focusing on their applications, benefits, and challenges. Key areas of implementation include smart transportation systems that optimize traffic flow and reduce congestion, intelligent energy management that promotes sustainability, and enhanced public safety through connected surveillance systems. Additionally, the role of data analytics and cloud computing in processing vast amounts of real-time data is examined, highlighting their significance in decision-making and resource allocation. While the potential for improved urban experiences is substantial, challenges such as data privacy, cybersecurity, and interoperability among diverse systems must be addressed. These services have brought an massive change by bettering infrastructure and transportation system, lessening traffic congestion, providing waste management and hence upgrading the quality of human life. This paper provides with collective overview of the IOT paradigm for smart cities, integrated ICT network types, doable opportunities and considerable requirements.

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smart cities; internet of things (IoT); artificial intelligence; sensing technologies; smart city challenges; privacy; security

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: Businesses are being forced to fight for attracting and retaining customers using a variety of forms of advertising due to the intense competition and rapidly changing market conditions in the FMCG sector. The effect of advertising on sales performance is investigated in this study. The study used the Structural Equation Modelling (SEM) method based on the conceptual model, and the sample of 100 people was drawn from walk-in consumers at retail establishments in Bhubaneswar City. Informative, persuasive and reminder advertising are the forms of advertising that are strongly correlated with sales performance using confirmatory factor analysis and path analysis.

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 Keywords

Sales Performance, SEM, Advertising, Consumer

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Innovation, new jobs, and general economic growth are all boosted by entrepreneurial spirit, which has long been recognised as a powerful engine of economic progress. To fully understand the complex relationship between entrepreneurship and economic development, this study employs a mixed-methods methodology. Economic metrics including GDP growth, job creation, and innovation are positively correlated with entrepreneurial activity, according to the quantitative analysis. This correlation emphasises entrepreneurship's crucial contribution to economic prosperity. The examination of qualitative data reveals the problems that entrepreneurs confront, such as access to money, a lack of business skills, regulatory hurdles, and limited market access. These obstacles to entrepreneurial growth necessitate broad policy measures. The report makes a number of recommendations for governments, legislators, and entrepreneurs in order to effectively support entrepreneurship and exploit its potential for economic development. Governments should prioritise expanding access to capital, offering tax advantages for entrepreneurs, reducing laws, investing in company incubators and accelerators, and encouraging entrepreneurship education and training as top priorities. Policymakers are encouraged to create a national entrepreneurship plan, nurture a supportive entrepreneurial ecosystem, promote academic-industry collaboration, and boost international cooperation. Entrepreneurs should network with their peers, seek mentorship from experienced entrepreneurs, take advantage of government programmes and resources, create a solid business plan, and accept continual learning and adaptation.

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Entrepreneurship, Economic Development, GDP, Job Creation, Innovation

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This paper explores the adoption of QR code payment systems in retail environments, analyzing both the benefits and challenges from the retailer's perspective. QR codes offer a cost-effective, user-friendly method for processing transactions, enhancing customer experience through speed and convenience. Key benefits include reduced transaction costs, increased security through encrypted data transmission, and the ability to streamline checkout processes. Additionally, QR codes can facilitate contactless payments, aligning with consumer preferences for hygiene and safety. However, retailers also face challenges, including technological integration with existing systems, potential security vulnerabilities, and the need for customer education to ensure widespread adoption. This study aims to provide insights into how retailers can effectively implement QR code payment solutions while navigating these challenges, ultimately enhancing their operational efficiency and customer satisfaction.

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QR code payments, retail, contactless payments, security, technology integration, consumer education, payment systems, operational efficiency.

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Hyperparameter optimization plays a significant role in enhancing the performance of machine learning models. In this paper, we present applications of Random search and Bayesian optimization for hyperparameter tuning for four machine learning models like Support Vector Machines (SVM), Decision Trees, K-nearest neighbors (KNN) and Random Forest. We provide a comparative analysis of these methods and investigate their impact on model accuracy, training efficiency, resource consumption, and computational efficiency. Results demonstrate the variation in accuracy of these optimization strategies such as Bayesian Optimization, significantly reduces the search time and improves accuracy. By marking these optimizations, we aim to highlight best practices for achieving high-performance models across the MNIST dataset for handwritten digit recognizer.

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hyperparameter optimization, digit recognition, Bayesian optimization, RandomsearchCV optimization.

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Abstract: The person who is engaged in translating from one language into another ought to be constantly aware of the contrast in the entire range of culture represented by the two languages. Tho.Paramasivan's 'Ariyappadatha Thamizhagam' is a collection of essays which give detailed information about the unknown aspects of our Tamil culture. Tho. Paramasivan has included a lot of literary sources and information about folk cultures in his essays to express his thoughts. So, it is not easy to translate his essays like others. This book has a lot of information about our food, dress shelter, festivals rituals and beliefs and it was written to the people who were well known about the culture. So, while translating this text to the people who live in entirely different cultures, we need to give additional information to explain the content. This paper will aim to analyze the problems while translating folk culture which was used by Tho. Paramasivan in his essay using a descriptive method.

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Folklore, Material culture, proverbs, cultural untranslatability.

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In the rapidly evolving landscape of global communication, the integration of Cognitive Translation and Interpreting Studies (CTIS) has become paramount. This research paper explores the implications of Cognitive Translation and Interpreting Studies (CTIS) in the context of emerging communication channels, such as artificial intelligence, virtual reality, and advanced language technologies. The convergence of cognitive science and translation studies has paved the way for a deeper understanding of the cognitive processes involved in language transfer, enabling the development of innovative solutions for the challenges presented by new communication paradigms. The study investigates how Cognitive Translation and Interpreting Studies (CTIS) contributes to the enhancement of machine translation systems, language processing algorithms, and real-time interpreting technologies. By examining the cognitive aspects of translation and interpreting, researchers can design more effective tools that cater to the unique demands of diverse communication channels. Additionally, the research paper delves into the impact of Cognitive Translation and Interpreting Studies (CTIS) on the professional practices of human translators and interpreters, exploring how these specialists adapt to collaborate seamlessly with cognitive technologies. Furthermore, this research paper discusses the ethical considerations associated with the implementation of Cognitive Translation and Interpreting Studies (CTIS), especially in new communication channels. As cognitive technologies play an increasingly prominent role in language services, it is essential to address concerns related to privacy, cultural sensitivity, and the potential biases embedded in automated translation systems. By critically evaluating these ethical dimensions, this research paper also aims to guide the responsible development and deployment of cognitive technologies in the translation and interpreting domain. Briefly speaking, the implications of Cognitive Translation and Interpreting Studies (CTIS) in new communication channels are multifaceted, encompassing technological advancements, professional practices, and ethical considerations. Moreover, this research paper provides a foundation for further research and discussion on how the integration of cognitive insights into translation and interpreting studies can shape the future of global communication.

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new communication channels, cognitive, technologies, machine, translation, interpreting,

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The rise of social media has given birth to influencer marketing, significantly altering the landscape of brand promotion and consumer engagement. This study investigates the impact of influencer marketing on consumer awareness and perception of branded products, focusing on the effectiveness of influencers in shaping brand image, trust, and purchasing decisions. Through an analysis of literature and survey-based empirical data, this research examines how influencer-led campaigns influence consumer attitudes, preferences, and brand loyalty. ________________________________________

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A STUDY ON IMPACT OF INFLUENCER MARKETING ON AWARENESS AND PERCEPTION TOWARDS BRANDED PRODUCTS

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The study delves into the impact of AI on customer satisfaction in the e-commerce industry. This approach will examine how the improvement of user experience and acceleration are enhanced by AI technologies. Business-to-consumer interaction is a revolution through computer-based intelligence technologies such as chatbots, personalized recommendations, and automated customer assistance. It discusses how AI-powered marketing with the usage of predictive analytics and smooth transaction processing impacts consumer engagement, loyalty, and satisfaction. The Internet has made shopping easier for consumers and marketers alike through artificial intelligence that can automate the buying process and offer personalized recommendations to customers. Artificial intelligence has been a boon to the retail sector. This article will represent a summary of many benefits that the customers experienced during purchasing online from business firms which have adopted computer-based intelligence. We have used a random sample of 200 online consumers to discover how AI impacts the transformation of online businesses and the degree of happiness that their customers report. Data were analyzed using Exploratory Factor Analysis and Multiple Regression. The satisfaction of online shoppers increases when they have an option to communicate with the help of chatbots, customized shopping experiences, quick interactions, and product suggestions through artificial intelligence.

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 Keywords

Investigating, Influence, Artificial Intelligence, Customer Satisfaction, E-Commerce Sector, Exploratory Factor Analysis (EFA), Online Retailers

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