Volume 12 | Issue 12 |

 Abstract

This study examines the impact of consumer attitudes towards neuromarketing on brand preference, with a focus on North Chennai. The research is guided by two key objectives: (1) to explore the influence of demographic variables on consumers' brand preferences and (2) to analyze customer preferences for various brands based on their perceived rankings. Garrette's ranking method is used to evaluate and rank brands according to consumer perceptions. The findings indicate that Sony is the most preferred brand, followed by Bluestar and Crompton Greaves, with other brands displaying moderate to low consumer acceptance. Additionally, the study highlights how demographic factors such as age, gender, and income significantly shape consumer preferences. By integrating neuromarketing insights, this research provides actionable recommendations for marketers to refine their strategies and strengthen brand positioning in urban markets like North Chennai.

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 Keywords

Keywords: neuromarketing; consumer perception, preferences

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Hand gesture recognition facilitates human-computer interaction by interpreting hand movements in real time. This project integrates Open CV, Media Pipe, and Web APIs to create a robust gesture recognition system. Media Pipe detects and tracks hand landmarks, while Open CV provides image processing for real-time visualization and analysis. Web APIs, like Web RTC, enable webcam access for live video streaming and gesture classification. The system translates spatial relationships of hand landmarks into commands, alphabets, or actions, ensuring high accuracy and responsiveness. With applications in sign language translation, virtual reality, gaming, and assistive technologies, it offers a versatile, cross-platform solution powered by modern web technologies and machine learning.

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 Keywords

Human-Computer Interaction, OpenCV, MediaPipe, Web APIs, WebRTC, Real-time Visualization, Gesture Classification, Sign Language Translation, Virtual Reality, Gaming, Assistive Technologies, Machine Learning, Cross-platform Solution.

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Creative Commons Attribution 4.0 and The Open Definition

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Plants provided essential treatments for a wide range of health issues, laying the foundation for many modern medicinal practices. Mosquitoes pose a significant danger to mankind due to their ability to transmit deadly diseases. They are the primary vectors for diseases such as malaria, dengue fever, Zika virus, chikungunya, and yellow fever. The growing resistance of mosquitoes to synthetic insecticides has severe implications, including diminished control efficacy, ecological disruption, and human health risks, all exacerbated by the cumulative buildup of toxic substances in the environment and food chain. Plants contain some phytochemicals which may result in defence against mosquitoes. The presence of characteristic aroma and pungent smell might be indication of larvicidal activity. Phenols, terpenoids, flavanoids and saponins play role in antimicrobial and mosquito repellent activity. Five selected members of family Piperaceae were compared on the basis of morphology, anatomy, phytochemical analysis and mosquito repellency. The aim of the study was to finding the most effective plant against the mosquitoes and identifies a plant-based repellent with proven efficacy.

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Mosquito repellent, phytochemicals, lethality, leaf extract, burning ability.

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Creative Commons Attribution 4.0 and The Open Definition

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This study explores the relationship between corporate stakeholders' experience in public relations (PR) and their perceptions of its role, value, and strategic importance within organizations. Drawing on survey data from stakeholders with varying levels of PR experience, the research examines how experience influences views on PR's position as a strategic management function, ethical considerations, and its integration with marketing. Key findings suggest that stakeholders with greater PR experience are more likely to view PR as essential to strategic decision-making and express concerns about marketing's encroachment on PR's domain. The study also reveals that while trust and ethical perceptions of PR practitioners remain consistent across experience levels, support for PR's leadership in integrated marketing communications (IMC) and its independence as a management function grows with increased experience. Despite these differences, the findings underscore a shared appreciation across all experience levels for PR's role in strategic management and long-term relationship-building.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Public Relations, Corporate Stakeholders, PR Experience, Strategic Management, Ethical Communication

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The e-Library and Bookstore Management System is an innovative software solution designed to streamline and automate the operations of libraries and bookstores. Traditional methods of managing books, records, and transactions are often time-consuming and prone to errors, limiting accessibility and efficiency. This system addresses these challenges by offering a centralized platform for cataloging, searching, borrowing, purchasing, and tracking books in real time. The e-Library component simplifies resource management by digitizing book catalogues, enabling users to search for and borrow books seamlessly. Meanwhile, the bookstore module incorporates inventory management and e-commerce functionality, allowing users to browse and purchase books online or in-store. By integrating these features, the system ensures efficient handling of operations, improves accuracy in records, and enhances the overall user experience for library members, bookstore customers, and administrators alike. In addition to improving operational efficiency, the system promotes greater accessibility and convenience. Users can access a vast collection of physical and digital resources anytime, anywhere, using an intuitive web or mobile interface. Advanced search features help users locate books by title, author, genre, or other criteria, while automated notifications for due dates and overdue books ensure better compliance in libraries. The system also generates insightful reports for administrators, providing data on book popularity, inventory levels, sales trends, and user activity, aiding informed decision-making. By replacing manual processes with a modern, automated approach, the e-Library and Bookstore Management System fosters a more organized, user-friendly, and sustainable environment, revolutionizing how knowledge and resources are shared and accessed in educational and retail spaces.

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 Keywords

1) E-library Management 2) Digital Library Systems 3) Library Information Systems (LIS) 4) Bookstore Management Online Bookstore 5) Library Automation Digital Cataloging 6) E-book Distribution Content Management Systems (CMS) 7) User Experience (UX) in Libraries 8) Library Resource Management 9) Metadata Standards in Libraries 10) Cloud-Based Library Solutions 11) Inventory Management for Bookstores 12) Bookstore Supply Chain Management 13) Electronic Resource Management 14) Library Software Sol

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Creative Commons Attribution 4.0 and The Open Definition

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The Keralan government is the owner of Kerala Clays and Ceramics Products Ltd. It contains China Clay mines in Payangadi, Kannapuram, and Nileshwar that are useful for ceramics, rubber, pesticides, and ultramarine. The state is experiencing a number of environmental effects as a result of unchecked mining. Additionally, it has detrimental effects on health and water quality. What the authorities have described as promising mining potential could spell tragedy for the people, they think. During the summer, the village's sole supply of drinking water comes from Madayipara's water outflow. The incursion of salty seawater into the village's groundwater will devastate Madayi if Madayipara is demolished. "In reality, the plateau operates as a very crucial watershed for the surrounding region". Streams in the surrounding area have also been transformed into death traps for the fish that live there due to the chemicals generated from the garbage dissolving in the rainwater and seeping into the ground water. In order to paint a clear picture of the suffering endured by the indigenous people as a result of clay mining in the Pazhayangadi area, the current study, ENVIRONMENTAL AND HEALTH EFFECTS OF CLAY MINING AT PAZHAYANGADI, was conducted.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

clay mining, china clay, types, Kerala, environment

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

With the help of national parties, regional parties in India's political institutions have become more credible and influential, especially in coalition administrations. The national parties had no intention of doing it alone; they intended to forge coalitions with the regional parties and maybe even assume power with them. The national political system may now be negotiated with by the regional parties. Governments of H during the United Front. The Gowdas, D. and I. The provincial parties have assumed fundamental responsibilities in resolving disputes, K. Gujral. Regional political parties had an impact on the role of the chief manager during the coalition era. According to his own judgment, he is now unable to designate his office ministers. But other parties have demands, especially regional parties that want a certain portfolio, and he must meet their terms. The prime minister is no longer making policy decisions alone; instead, a Steering or Coordinating Committee will do so in response to pressure from regional political groups. During the alliance period, regional political parties became more active, shifting the focus away from national concerns and onto local ones. From what we can tell from our research, the DMK's demand for Tamils in Sri Lanka is only one example of how it routinely sabotaged the Union administration throughout the UPA alliance's tenure. In accordance with the desires of the state administration headed by the DMK, the Association administration in Geneva cast its vote on Sri Lanka at that meeting. As an alliance partner, the biggest regional group in western Bengal, TMC, has pushed the UPA system government to prevent Bangladesh from resolving the Teesta waterway issue without its consent. Several distinct occurrences of this kind have place under different coalition administrations.

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 Keywords

Indian National Politics, Youth Management, regional parties, Indian political

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Creative Commons Attribution 4.0 and The Open Definition

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In Indian English Literature, ecological theory recently explore the sophisticates bond between humanity and nature. Ecological theory known as Ecocriticism, is the study of the relationship between the human and nature. Samit Basu a versatile Indian author known for his amalgamate genres and delve such ecological issues in his novels. In his novel Terror on the Titanic illustrates this by associating ecological theory through the characters, like Nathaniel. He spends much of his life in the jungle. There he learns to observe, adapt and respect nature's complex rhythms and dangers. Unlike many who view the jungle as wild or hostile, Nathaniel feels it as a home and the animals as a teacher. He learns survival skills, gains a keen awareness of his surroundings and develops a deep intuition for the ways of animals and plants. These skills and perspectives ultimately guide him on the Titanic, where his connection to nature allows him to sense to awaiting disaster. In this way, this paper focus on how Nathaniel embodies an ecological consciousness that highlights the importance of living harmoniously with the environment.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

humanity, nature, survival, ecological, consciousness.

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Creative Commons Attribution 4.0 and The Open Definition

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This research explores the perceptions of media practitioners toward the role of public relations (PR) in the media industry, focusing on the relationship between experience levels and attitudes toward PR functions. Drawing on data from business, education, and media stakeholders, the study investigates key issues such as PR's role in journalism, its contribution to news quality, and the ethical challenges of the PR-journalism dynamic. While there is broad agreement that PR practitioners support journalists by providing timely and accurate information, the data reveal variations in opinions based on experience levels. Less experienced practitioners tend to view PR more favorably, seeing it as a partner in content creation and dissemination, whereas more experienced professionals express greater skepticism about PR's influence, particularly regarding its promotional tendencies. Despite these differences, the study found no statistically significant correlation between years of experience and overall perceptions of PR. The findings highlight the evolving and complex nature of the media-PR relationship, emphasizing the need for both fields to maintain ethical standards and adapt to the changing media landscape.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Journalists, Public Relations, Media Practitioners, Experience in Media.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

In todays scenario, a woman has to play active role inside as well as outside the home to manage her family & office duties. Many conditions like menstrual cycle, Reproductive phase and various messy vaginal discharge affects womens potential work in her day to day life. Vaginal discharge is a mixture of cells, liquids and bacteria that lubricate and protect the vagina. This mixture is constantly produced by the cells of the vagina and cervix, and it excreted from the body through the vaginal opening. Normal vaginal discharge may have a thin, watery consistency or a thick, sticky consistency, and it may be clear or white in color,it may be in large volume but usually not associated with odour, itching and pain. most discharge is at the time of ovulation, before menstruation, in pregnancy and sexual arousal. In Ayurveda different literature explains, abnormal vaginal discharge which can be correlated with Shwetpradara, Kaphaja yonivyapada, Upapluta yonivyapada. Antibiotics and antifungal medications are the mainstay of treatment, administered either in topical, injection, or oral form, depending upon the particular infection which may create various complications in female reproductive system. Taking into consideration, side effects, complication and expensive treatment for common people, the ayurvedic management in the form of different proven regimen or drugs can be recommended as safe and effective for the management of Abnormal vaginal discharge.

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 Keywords

Leucorrhoea, White discharge, Shwetpradara , Kaphaj yonivyapada , Upapluta yonivyapada .

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Creative Commons Attribution 4.0 and The Open Definition