Volume 6 | Issue 2 |

 Abstract

The present study elaborates distinct promotional strategies used by car manufactures and also identifies its influence on consumer buying behaviour with reference to car purchase. Thus, in this specific context, the present research is based on very appealing organizational questions, such as what are the factors considered by the consumer in the process of purchase of a car. The purpose of this research is to contribute to knowledge on marketing strategies issues related to automotive industry. The study was conducted on 500 car users with the help of questionnaire method. The results stated that promotional strategies play an important role in buying decision of consumers.

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 Keywords

Marketing, Marketing Communication, Consumer Behvaiour

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Urban Change, Urban Sprawl, RS, GIS, Madurai Corporation

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Buddhism and Jainism are had emerged as revolutionary religions opposing the Vedic religion. Thanks to Gaudhama Buddha and Varthamana Mahavira, these two religions emerged and established a strong hold in north India. As far as ancient Tamilagam was concerned, these two religions would have spread in the soil during the post Sangam period. Gradually Jainism established a strong hold in Tamilagam comparing with Buddhism. Due to the Pandya royal patronage, Jainism spread in the entire Tamil country. A number of Jain pallis, and Jain centres emerged., Madurai, Chitharal and Kazhugumalai became the strong centres of Jainism. Jainism has helped in enriching Indian culture, particularly in the fields of literature, architecture and sculpture. Though the language of its religious texts had been Prakrat, it helped in giving a literary shape to Tamil language. The land of the Pandyas witnessed frequent wars and blood-sheds; as a result, ii became uncongenial for further growth of Jainism. Moreover, the Cholas had not been so keen in lending support to Jainism in newly conquered Pandya region. If at all Jainism balanced its growth amidst of Saiva and Vaishnava attacks, it was only by the strong support of Pandya rule. This fact is formed the main hypothesis of the article.

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 Keywords

Jaina,Palli, Sangam, Tirthankaras, Brahmi,Bhakthi

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Data mining is a new dominant technology with a great potential to discover useful information. Associative classification is a recent appeal in data mining that promote association rule discovery and to build classification model. The main objective of this task is to classify sample containing gene expressions into cancer and normal class by using association classification. The designed algorithm contains four stages called as Statistical Gene Filtering, Binary Discretization, Class Association Rules and Class Prediction. The gene filtering is to search the differentially expressed genes and favored the significant gene in the specific gene expression. The binary discretization is to splits the continuous values into two intervals such as 0 or 1. The class association rules are generated by using closed frequent itemset and build the classifier model. The last stage is to predict the class from trained classifier model by using scoring function. The database is given from NCBI online biological database.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Data mining, microarray data, Associative classification

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

To reduce the cycle time for loading and unloading of component, SPM can be effective using the latest design softwares like CAE/CAD, considerable enhancement can be achieved. To assure the requirements of multifunction and high performance, optimum design approach is implemented. This developed SPM with fixture will significantly improve production target and increase productivity. This new SPM ideally reduces operation time, reduces accidents, and gives high quality of operation. The motive of new SPM welding machine is to increase the weld strength, load bearing capacity, and to decrease the rejection rate of the product. The conventional machine use 4 torches which required four different machines to run welding. Thus, due to fluctuations, different current & voltages are distributed to these 4 torches which results in different quality welds. Hence these four torches are replaced by single torch in new SPM welding machine with modification in fixture.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Welding, efficiency, performance, quality, rejection, SPM

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Water has become an emotional issue with the people and policy makers of our surroundings. Quality of water especially groundwater, which is one of the major sources of drinking water in India plays a vital part of health status of any populace and thus very important to look at. Excessive groundwater extraction for agriculture, industries and domestic utilization made it liable deterioration. Going on these considerations, the physico-chemical parameters of water samples collected from various twenty places of Bhavnagar district from three talukas were assessed for colour, temperature, pH, conductivity (EC), Total hardness (TH), Total alkalinity (TA), sulphate (SO42-), chloride (Cl-), fluoride (F-), nitrate (NO3-), turbidity and total dissolved solids (TDS). The outcomes were associated with measures as dictated by the American Public Health Association (APHA), World Health Organization (WHO) and Bureau of Indian Standards (BIS). In the present work, potability of groundwater of some selected villages of Bhavnagar district (Gujarat) is examined in summer to find the quality for drinking purpose.

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 Keywords

Groundwater quality assessment, Bhavnagar district, physico-chemical parameters, water quality standards.

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Creative Commons Attribution 4.0 and The Open Definition

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This paper is focused on elaboration of design processes behind steering system in All- Terrain Vehicle (ATV) to utilized in application of agriculture field. The objective of implementation of this steering system is to reduce turning radius and provide directional stability while maneuvering. The steering system has designed to meet weight reduction requirement along with keeping in mind of driver comfort. Design of the steering system includes calculations of the optimized steering parameters such as steering arm angle and turning radius and simulation of the steering components by considering actual behavior of the vehicle. This work analysis helps us to study and analyze the procedure of vehicle steering system designing and to identify performance affecting parameters of steering such as gear module and turning wheel lock angles. The steering system is thus designed in a very unique way by compelling factors like bending, wear, torque to overcome Steering Axis Inclination (SAI) and effective load.

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 Keywords

Steering, ATV, Rack & Pinion

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

As per Census of India, 2011, piped water supply scheme under NRDWP reached 63% of rural households (presently at nearly 80%), while the remaining used hand pumps, etc. The programme was also held in Andhra Pradesh with Central and State government finances. Considering the above, a study was conducted with the objective - to analyze community management in NRDWP. Four villages from Proddatur and Kamalapuram blocks of Kadapa district, Andhra Pradesh were selected with 400 sample employing random sampling, interview schedules and FGDs. The study found that water meters were fixed to household taps. Utilization of more than 40 lpcd was chargeable. Almost all households practiced hygienic storage like using steel or earthen vessels and handling drinking water. The paper delineates that distance for fetching drinking water reduced to a quarter kilometer, many stand posts were located at street corners and perennial supply of water was present. FGDs involving government doctors revealed that water borne diseases like diarrhea, malaria, etc. reduced along with improvement in water quality. The paper summarizes - innovative components of NRDWP like community participation, social mobilization, environmental awareness generation and O&M can be replicated in other uncovered problem villages/districts within and outside the state.

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 Keywords

community, management, sustainability, availability, accessibility

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Creative Commons Attribution 4.0 and The Open Definition

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The heat is a type of energy, so energy saving is the main aim to everyone at this condition and to protect global warming and environment and save the life which is stay on earth. Waste heat is release from different sources which affect on environment leads to increase the global warming and ozone layer deflection. So it is essential to recover this waste heat in any form. Air cooled condenser used for commercial purposes. In this system, heat is removed by the condenser. This heat is generally exhausted to the atmosphere. This exhausted heat can be utilized for different applications such as heating of water, snack drying, drying of cotton in minimum constructional and running cost. We modified the refrigerator with capacity 165 litres. A insulated box is fitted on a top of refrigerator. The coil is surrounded inside the box to recover the waste heat. The temperature in the box is varied with time. Our modified system is safer than regular system.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Eco friendly, cost effective, global warming, waste heat recovery

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Billion gallons of water is used annually to flush the toilets across the world. To overcome the problem of wastewater generation in urinals, we have researched on the reuse and recycle of flushed water. This would minimize the water usage, as well as this study can be applied where water scarcity is a big concern. Aim of our study was to treat and reuse the flushed water. The electrochemical oxidation (EO) degradation process for flushed urine water were carried out with mix metal oxide plates. We have studied the effects of different current densities, different volume of flushed urine water and different amount of NaCl. By performing on laboratory scale, it was observed that, after treatment of flushed urine water for 4 hours at a current density of 2 A/cm2 with 200mg/L amount of NaCl and keeping the space of 1.5 cm between the electrodes, the NH3-N concentration was observed 6 mg/L at removal rate of 99.25%; COD concentration was 210mg/L at removal rate of 59.05%; and BOD concentration was 35mg/L at removal rate of 86.22%. The efficiency of the colour and odour removal was observed to be 100%. After treatment of the flushed water some free chlorine content was found in water as a by-product, which acts as a disinfectant and prevents the contamination of water.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Flushed water, Urinals, Reuse and Recycle, Electrochemical oxidation degradation process, Mix metal oxide plates, NH3-N.

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Creative Commons Attribution 4.0 and The Open Definition