Volume 6 | Issue 2 |

 Abstract

The purpose of this paper was to investigate influence of perceived chance (financial chance, product chance, convenience chance and non-delivery chance) on online impulse buying tendency. Web-based survey was conducted for data collection using online questionnaire distributed through stratified random sampling technique from online consumers of India. A total of 200 valid responses were gathered and the data was analyzed by using SPSS software and demographic statistics, correlation and regression tests. The proposed hypotheses were confirmed through data analysis results. Overall perceived chance, financial chance and product chance were found to have a moderately negative association with online impulse buying tendency whereas convenience chance and non-delivery chance had negative but weaker association with online impulse buying tendency.

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 Keywords

Online buying tendency, perceived chance, product chance, financial chance, convenience chance, non-delivery chance, online consumer behavior.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

In the recent past, the Indian banking sector has undergone significant developments and investments. In this sector, there are huge opportunities and numerous challenges. Money laundering is a growing menace and it not only poses serious threat to the stability and integrity of the financial system but also to the sovereignty and safety of nations worldwide. In the coming days, challenges before banks would primarily lie in saving themselves from the growing threat of money laundering. The primary objective of the study was to determine the effectiveness of clearance and remittance systems at BNP Paribas Chennai and the secondary objectives were to compute and analyze the quantum of inward and outward clearances and remittances over a year, to identify and analyze the number of delayed inward and outward clearances and remittances over a year, to diagnose the causes of delay in inward and outward clearances and remittances, to provide suggestions to overcome the causes of the delay, to compute and analyze the quantum of inward and outward clearances and remittances over a year, to provide suggestions to overcome the causes of the delay and to understand the modes operandi of clearing and remittance system. The study reveals that the effectiveness of the clearance and remittance systems at BNP Paribas Chennai is good however it is suggested that the bank take steps to promote electronic fund transfers (ECS, RTGS and NEFT) among its clients, in order to improve efficiency and make transactions 100% effective.

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 Keywords

ECS, RTGS, NEFT

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

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 Keywords

Online shopping, Customer Preference, ANOVA, Descriptive Statistics

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

E-commerce has shown tremendous growth in the past few years with the growing use of internet and information technology. This revolutionary growth in the field of e-commerce has led to the rise of online shopping. Based on the past studies, it was found that factors like innumberable growth of shopping sites, Easy to navigate, Convenience, Price, Range of products delivery, Packing, Payment options, User experience etc. influence the preference of the customers towards online shopping. The present study is aimed at studying the factors that influence the college students to shop through online. The researcher has collected the required primary data from 100 female respondent from the colleges located in Dindigul town by using a structured questionnaire. Convenient sampling method is adopted to select the sample. The secondary data have been collected from journals, magazines, newspapers and books. The collected data have been analysed with various statistical tools like Simple Percentage Analysis and Chi Square. The study is limited to 10 shopping sites which are popular in the industry

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Online shopping, Simple Percentage Analysis, Chi-square.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Managerial effectiveness can be described in terms of effectiveness standards, effectiveness areas and effectiveness objectives. The success of effectiveness is based upon the output associated with respect to the type of the company and the type of product manufactured. Managerial effectiveness can be broken down into many sub areas. In other words effectiveness areas can be subdivided into effective standards. These standards when made more specific they are called objectives. For every organization objectives need to be achieved with a time span. If not the organization becomes ineffective and inefficient. Managerial effectiveness is generally measured by comparing the actual standards and achieved standard. This research paper contains 90 respondents and this paper aims to throw light on managerial effectiveness on manufacturing companies.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Managerial effectiveness, manufacturingcompany

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The functional areas in business management are concerned with the practical application of management principles in different fields of day-to-day business activities. These areas are human resource management, advertisement,. marketing, finance, information technology, and so on. In all such activities, cognitive ethical principles need to be followed. The general ethical principles that these areas are supposed to apply are: justice and fairness in all dealings, producing good consequences to individuals and society, no harm or injury to any individual, respect towards individuals, obeying of certain categorical imperatives, respect for individual rights including human rights and creation of common good or social welfare.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Business Management, Ethical principles

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The future of any corporation is decided by their core value system. Establishing such value system from the top level to the bottom level management is not so easy. The primary job of the leaders is to create such value system and significant toil of followers is to maintain such value systems and if possible to add some more value to the system. Corporate Governance refers to the way in which companies are governed and to what purpose. It is concerned with practices and procedures, in which the companies are running to make the best use of available resources, remain focus to achieve the company objective and to maximize the wealth of the shareholders

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Corporate Governance, shareholders

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Creative Commons Attribution 4.0 and The Open Definition

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The present study is an attempt to measure the satisfaction level of commuters of Chennai Metro for platform services as it is the first service encounter between commuters and Chennai Metro. Platform services are associated with tangible platform amenities and several other facilities available on the platform. In this study total 550 samples were taken from different metro stations using convenience sampling due to easy accessibility and affordability. Non disguised structured questionnaire was used as an instrument for collecting the data and 5 point likert scale was used for measuring the responses of respondents. The data was analysed by using SPSS statistical software and statistical tools such as cronbach alpha test, Descriptive Statistics, Chi square test was administered for processing of the data. The result of the study reveals that there is significant and linear relationship between Platform services satisfaction of commuters and variables causing satisfaction of passengers for Platform services. It was also found from the study that demographic variables play significant role in determining satisfaction level of customers.

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 Keywords

commuters, platform service , service quality, customer satisfaction

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The study of Customer satisfaction, a term frequently used in marketing, is a measure of how products and services supplied by a company meet or surpass customer expectation. The topic of the study is to know the customer level of satisfaction towards café coffee day product and service in Chennai. The main aim of the study is about consumer’s perception towards café coffee day product and service and their evaluation of the process by which the service was performed. Improving product and service at café coffee day are among the most critical way. The marketing profession has a vital responsibility for understanding the service improvement and applying them to marketing processes. There are many components which influence consumer behaviour namely: cultural, social, personal and psychological. These characteristics cannot be controlled by the companies; therefore, a need to assess these elements in order to create an effective marketing plan. According to the findings of this research, it is found that all of the customers expected to get the high service quality and it could not be able to overlook the relate factors such as the customer satisfaction and the customer expectancy. All of the mention factors should be well organized and tried to keep on the development. Furthermore, executive and marketing people can enhance more effectiveness of consumers need, increase customers and make more market share in this segmentation by concentrate to the relate factors. The objective of this strategy is getting through the more consumers’ need. The methodology has been followed on the bases of qualitative research. The secondary research is done to refine the objectives and for the further enquiries. The sample size was determined by conducting a pilot study of 30 samples and based on the pilot study of the sample size was determined as 150 the research design followed for the study is descriptive research for the information was collected through on questionnaire distribution to the customers of café coffee day outlets in Chennai. A statistical tool used was ANOVA, Chi-square, Interval estimation, weighted average method and correlation are used for data analysis. Suggested that the need to focus on where a customer feels dis-satisfaction towards usage of the product and service at café coffee day.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Attitude, loyalty, Customer satisfaction, Service quality

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Quality of Work life, Job satisfaction, Productivity

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Creative Commons Attribution 4.0 and The Open Definition