Volume 13 | Issue 3 |

 Abstract

This study presents a comparative analysis of the financial performance of Tata Consultancy Services (TCS) and L&T Technology Services (LTTS), two prominent players in the Indian IT and technology services sector. The research focuses on key financial metrics such as revenue growth, profitability, liquidity, and return on equity (ROE), offering a comprehensive overview of each company's fiscal health over the past few years. By analyzing financial statements, market trends, and ratios, this study evaluates the effectiveness of their business strategies and operational efficiencies. The comparison aims to highlight the strengths and weaknesses of both companies, identifying key factors that contribute to their financial success or challenges. The study also provides insights into how external market conditions, industry trends, and internal management practices influence their financial outcomes. The findings offer valuable implications for investors, stakeholders, and industry professionals interested in understanding the financial dynamics of TCS and LTTS.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Financial Performance, Tata Consultancy Services, L&T Technology Services, Comparative Study, Revenue Growth, Profitability, Return on Equity, Liquidity, Financial Ratios, Market Trends.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

This study explores the historical evolution of Yaazh (????) and Veena (????), two iconic string instruments of Tamil music, tracing their literary mentions in ancient texts like Silappadikaram and Thevaram. It compares their structural components (e.g., pattal, undi, tuning pegs) and analyzes how the Yaazh transitioned into the modern Veena through design changes. Archaeological and sculptural evidence highlights their development from bow-shaped to sophisticated forms. The paper underscores their shared heritage while explaining the cultural and terminological shifts that distinguished them over time.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

yaazh, veena , silapathikaram , thiruvasagam, manimegalai, thevaram

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

A social reformer novelist is a writer who uses fiction to highlight social issues and advocate for change. These novelists often address themes like poverty, gender inequality, caste discrimination, corruption, and other societal injustices, aiming to raise awareness and inspire reforms.

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Creative Commons Attribution 4.0 and The Open Definition

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Social Reformer,

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Creative Commons Attribution 4.0 and The Open Definition

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Nano-particles are newly emerging chemical tools which mitigate biotic and abiotic stresses in plants by counteracting different oxidants produced in stressed plants. Because of their small size, it is very easy for these molecules to enter into plants and regulate different mechanisms. They regulate different stresses by having different mechanisms like, closing of stomata during drought stress, regulation of ions and enhancement in expression of aquaporin genes during salinity stress, and also overcome heavy metals toxicity by reducing their accumulation in tissues. Nanoparticles also have capacity of regulating biotic stress. In this article, we discuss the roles of nanoparticles in mitigating stress factors and their probable potential in rendering stress resilience in plants.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Nanoparticles (NPs), stress, oxidants, antioxidants, BnPT1-1 & BnPT1-2, total soluble sugar (TSS), proline content (PC), membrane electrolyte leakage (MEL), pathogenesis-related (PR) protein.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The share market serves as a crucial platform for investors and traders, providing opportunities for wealth creation and financial growth. However, their experiences and satisfaction levels vary based on multiple factors, including behavioral patterns, investment instruments, and market challenges. This study aims to analyze the behavioral tendencies of investors and traders, identify the significant challenges they face, and determine the most preferred financial instruments used for investment and trading. Additionally, the research explores the key factors influencing investor decision-making and assesses their overall satisfaction with the share market. Data was collected through surveys and secondary sources, providing insights into how market fluctuations, risk perception, and technological advancements impact investment choices. The findings reveal that while investors focus on long-term stability and returns, traders prioritize market trends and liquidity. Understanding these differences can help improve market efficiency, enhance financial education, and create better investment strategies.

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ANLYSIS OF INVESTOR AND TRADER SATISFACTION TOWARDS SHAREMARKET WITH SPECIAL REFERENCE TO TIRUPUR CITY

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Creative Commons Attribution 4.0 and The Open Definition

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Lightweight concrete has many applications in concrete and construction industry now a days. Concrete elements are the heaviest weight in structure, and it is the main component of a dead load in structure. Light weight concrete is used to minimize overall dead load in structures.

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Creative Commons Attribution 4.0 and The Open Definition

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Lightweight concrete, Replacement of coarse aggregate, Coke breeze, M20 grade concrete, Compressive strength

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Chronic Obstructive Pulmonary Disease (COPD) patients often face significant mobility challenges while managing their need for constant oxygen therapy. The movement of a person from one place to another during his/her unhealthy conditions becomes a tedious task. This paper proposes the development of a wheelchair designed to provide both mobility and safety for COPD patients. The wheelchair is equipped with an Arduino Uno microcontroller, allowing the user to navigate using a joystick for directional control (left, right, forward, and backward). Four 200 RPM DC gear motors, controlled by an L298N motor driver circuit, power the wheelchair. Additionally, the system integrates a Pressure Sensor to monitor the air pressure within the attached B-type oxygen cylinder, ensuring continuous oxygen supply. In the event of low pressure, an automatic buzzer is triggered to alert the user, ensuring timely intervention and enhancing overall patient safety. This innovative solution addresses the dual challenge of mobility and health management for COPD patients, improving their quality of life.

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Creative Commons Attribution 4.0 and The Open Definition

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Embedded Technology, Joystick Control, Oxygen Pressure Monitoring.

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Creative Commons Attribution 4.0 and The Open Definition

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Artificial Intelligence (AI) is rapidly transforming business decision-making processes across global financial ecosystems, with profound and accelerating implications for the Indian context. This research provides a comprehensive analysis of AI's multifaceted impact on strategic decision-making, technological implementations, operational efficiencies, and organizational transformations within the Indian financial sector, including banks, insurance, NBFCs, asset and wealth management, and payments. Leveraging a mixed-method approach, this study aims to identify key opportunities, address emerging challenges, and offer strategic recommendations for maximizing the benefits of AI in this critical sector of the Indian economy, considering recent developments like 96% of Indian professionals using AI tools.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Artificial Intelligence (AI), business decision-making, financial ecosystems

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

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???????,???? ?????????,????????? ?????,????? ???????,????

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Creative Commons Attribution 4.0 and The Open Definition

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This study examines social media as a tool for small businesses, emphasising its effects on customer engagement, branding, and marketing. Digital platforms like Facebook, Instagram, Twitter, and LinkedIn allow businesses with limited resources to advertise their products, connect with customers, and reach large audiences. According to consumer, marketer, and business owner data collected using a mixed-method approach, social media increases brand recognition and facilitates direct consumer communication, which fortifies trust and loyalty. Influencer partnerships, focused advertising, and regular content marketing are crucial tactics. Small businesses can enhance customer service, raise their visibility, and develop their brand identities by using social media effectively. Best practices for using social media to promote success and growth are included in the study's conclusion.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Social Media, Small Startups, Marketing Strategies, Branding, Customer Engagement, Digital Platforms, Influencer Marketing, Content Marketing, Social Media Advertising, Brand Visibility

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Creative Commons Attribution 4.0 and The Open Definition