Volume 12 | Issue 3 |

 Abstract

The word "creativity" has its origins in the Latin term "creare," which means "to create" or "to produce." The concept of creativity has been a fundamental aspect of human expression and innovation throughout history. While the term itself may not have been explicitly coined until relatively recently, the essence of creativity--manifested through artistic endeavours, scientific discoveries, and technological innovations--has been integral to human culture for millennia. The formal study and exploration of creativity as a distinct psychological phenomenon emerged in the 20th century, with pioneers such as psychologist J.P. Guilford and his work on divergent thinking contributing to the development of the modern understanding of creativity. Since then, creativity has become a subject of interdisciplinary inquiry, with researchers from various fields seeking to elucidate its nature, mechanisms, and implications across diverse domains of human endeavour.

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"CREATIVITY MEASUREMENT FROM PAST TO TODAY"

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Background Stretching exercise for pregnant women have been greatly appreciated and beneficial, which helps in tolerating labour pain emotionally and physically, increases muscle strength, decreases unhealthy weight gain, reduces incidence of haemorrhoids, varicose veins back ache and fatigue causations. Midwives are in the right position to take over the benefits to pregnant mothers and make them healthier and relieved from suffering. The objective of the study to assess the effectiveness of stretching exercise on the level of back pain among pregnant mothers Methodology A quasi experimental study, pre -test post -test design with control group design was adopted. A total 60 samples of were enrolled 30 in experimental group and 30 in control group by non probability sampling technique. The setting of the study was at Dr Vitthalrao Vikhe Patil Pravara Rural Hospital, Loni (Bk). The tools used for present study was socio demographic, clinical characteristics pregnant mothers and back pain was assess by Modified Ronald Morris Back Pain Questionnaires. The demonstration of stretching exercises was implemented after taking written consent from pregnant mothers. The pregnant mothers were instructed to practice stretching exercises twice in a day in experimental group. The stretching exercises for present study including slow walking, deep breathing exercises, ankle to toe movement and back stretch exercise for 30 min. Post test was conducted after seven days when pregnant mothers visited for follow up. The data was analyzed by descriptive and inferential statistics. The control group received routine care. Result The reveled calculated't' value in experimental group was 23.08. Which was significant at p < 0.05 level. It is interpreted that stretching exercises was highly effective in reducing back pain among pregnant mothers. Calculated chi square (?2) reveled association between level of back pain scores with selected socio demographic variables like parity and gestational age. Conclusion The present study revealed that stretching exercises was effective to reduced back pain among pregnant mothers.

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Effectiveness, back pain, stretching exercises, antenatal mothers.

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Creative Commons Attribution 4.0 and The Open Definition

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ABSTRACT: This study investigates customer satisfaction towards online shopping products in Coimbatore City, aiming to provide insights into the dynamics of the local online retail market. Through demographic analysis and examination of purchasing habits, the study explores factors influencing satisfaction levels among consumers. Findings reveal the dominance of smartphones for shopping and the popularity of platforms like Amazon and Flipkart. Demographic profiles highlight diverse consumer backgrounds, shaping preferences and behaviours. Key factors impacting satisfaction include product variety, pricing, delivery speed, payment options, website usability, and customer service. While certain aspects receive positive feedback, areas for improvement such as delivery speed and customer service are identified. The study offers suggestions for enhancing the online shopping experience, including optimizing delivery speed and payment options. These findings provide valuable insights for businesses and policymakers seeking to improve customer satisfaction and drive growth in the digital marketplace of Coimbatore City.

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Key words: Customer Satisfaction, Online Shopping, Coimbatore City, Demographic Analysis, Purchasing Habits, Smartphones, Pricing, Delivery Speed, Customer Service, Website, Improvement Suggestions, Digital Marketplace.

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The negative impacts and threat posed by synthetic dyes have led to a significant increase in interest in natural dyes derived from plant sources in recent years. The primary goal of obtaining dyes from natural plant sources is to prevent pollution of the environment. Many studies are being conducted worldwide on the usage of natural dyes in light of the current global concern over the use of eco-friendly and biodegradable products. In this study dyes are extracted from different part of plants i.e., Ixora Coccinea Flower (pink), Nerium Oleander Flower (red), Tradescantia Pallida flower, Portulaca Oleracea, Cissus Qudrangularis stem and Celosia Cristata stem. The fabrics were mordanted with copper sulphate, ferrous sulphate and potassium chromate for fastening of the imparted colours. The dyes produced from these flowers were dyed on cotton fabrics and tested for their colour fastness to washing properties. The dyed cottons fabrics were observed with different shades of colour. Moreover, the dyes obtained from the plant flowers may also be alternative sources to synthetic dyes for the dyeing of natural cotton fibre.

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Natural dyes, Biodegradable, Ixora Coccinea Flower (pink), Nerium Oleander Flower (red), Tradescantia Pallida flower, Portulaca Oleracea, Cisus Quadrangularis stem and Celosia Cristata stem.

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Abstract: Vicharchika is one of the eleven Kshudrakushta. Vicharchika's lakshana is "KanduPidikaShyavaBahusrava". Vicharchika is a Kapha dosha pradhan vyadhi, according to Acharya Charaka. Acharya Vagbhata referred to Vicharchika as Pitta Kapha Pradhan Vyadhi. Eczema is a disorder similar to Vicharchika, with symptoms including pruritus, erythema, edema, vesiculation, leaking, crusting, and scaling. Patients with skin diseases may face physical and psychological shame in society. This requires the condition to be approached through many forms of treatment in order to get the desired effect. This case report is about a 30-year-old male patient who was diagnosed with Vicharchika and complained of a black skin lesion on both legs, along with drainage, burning, and itching. Methods: The subject was treated with DhamargavaKsheerapaka vamana, and assessments were conducted on the first and tenth days based on the lakshana following Samsarjana karma EASI score. Result: After Vamana and 7 days of therapy, there was an important decrease in symptoms and signs, as well as the EASI score.

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Vicharchika ,Kushta, Eczema, Vamana, Dhmargava Ksheera paka

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The utilization of residual wastes from banana for the production of higher titre of cellulase enzymes in submerged fermentation was evaluated. Streptomyces aureofaciens (MTCC 325) exhibited faster and higher growth in the basal salt medium with banana agro waste compared to Streptomyces albidoflavus. The maximum cellulase production (6.641 IU/ml) of S. aureofaciens using glucose as a sole carbon source in submerged fermentation was comparatively higher than S. albidoflavus. Similarly, while using yeast extract as sole nitrogen source, S. aureofaciens has showed maximum cellulase production of 5.74 IU/ml, which was comparatively higher than S. Albidoflvus (4.88IU/ml). SDS-PAGE analysis showed that the molecular weight of the partially purified enzyme was 70 kDa and 72 kDa for Streptomyces aureofaciens and Streptomyces albidoflavus respectively. The optimum culture conditions for cellulase production using the above two novel actinomycetes were also studied. The maximum cellulase activity was observed on the 5th day of incubation at 35-45?C, at the pH range of 6.0 - 7.0 for both the strains.

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Banana agro waste, cellulase, S. aureofaciens, S.albidoflavus, submerged fermentation

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Creative Commons Attribution 4.0 and The Open Definition

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The temple is considered as most sacred by the local people. Goddess Chandi, the presiding deity of the temple is regarded as the protectress of that area. From the architectural point of view the present temple of Chandital is not important as it is built in the middle of 20th century A.D. But the temple contains sculptures datable to early medieval period. The temple of Chandital is consisted of two structures such as vimana and jagamohana.

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Temple, Sacred, Goddess, Chandi, Presiding, Deity, Vimana , Jagamohana

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

himalyi parivesh me janpad pithoragarh ke pramukh paryatan sthalo ka bhogolik adhyayan

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himalyi parivesh me janpad pithoragarh ke pramukh paryatan sthalo ka bhogolik adhyayan

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Creative Commons Attribution 4.0 and The Open Definition

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Financial institutions provide small-scale loans to the underprivileged through a program called microfinance. To assist them with their financial needs, customers can select from a range of services, including money transfers, leasing, credit, savings, insurance, and more. The majority of the poor remained outside the formal banking system, despite the expansion of organized banking in rural areas. This led to the search for a different delivery method that would meet the needs of the poor in terms of money. Self-help groups are made up of ten to twenty members of the same socioeconomic class who gather together to discuss and resolve shared problems. They collect voluntary savings on a monthly basis, pooling the money to give its members small interest-bearing loans. This research examines the SHGs in Lucknow, Unnao, and Kanpur, along with the bank loans that they received. After comparing the SHGs of rural residents, results were drawn.

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Micro-finance, SHGs (Self-help Groups), Poverty alleviation

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Creative Commons Attribution 4.0 and The Open Definition

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This study delves into the interplay between Return on Equity (ROE) and Standard Deviation, vital metrics in financial analysis. While prior research has individually explored these metrics, a comprehensive comparative analysis is lacking. ROE signifies a company's profitability from shareholders' equity, while Standard Deviation measures the variability in a stock's returns, offering a crucial risk perspective. By focusing on ten National Stock Exchange (NSE) listed IT companies, this study aims to bridge existing gaps in literature and provide sector-specific insights. The IT sector's dynamic nature and global market presence offer a unique context for exploring the relationship between ROE and Standard Deviation. The chosen variables are ROE and Standard Deviation, allowing for a nuanced understanding of historical financial data and uncovering patterns within the selected companies. The study aspires to empower investors and decision-makers with actionable insights for strategic investment decisions in the IT sector, contributing to a more informed and holistic evaluation of risk-return profiles in their portfolios.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

IT Sector, Return on Equity, Standard Deviation

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Creative Commons Attribution 4.0 and The Open Definition