Volume 13 | Issue 4 |

 Abstract

Fishing in India and all over the world is a major industry in its coastal states, employing more than 14 million people. It is one of the hazardous occupations with many problems such as high operational cost, lack of landing facilities, scarcity and availability of kerosene, less price for fish, lack of transport facility, technological change etc. The techniques for catching fish include hand gathering, spearing, netting and trapping, all this is done manually. To reduce human intervention in fishing we came up with our idea of " Automatic Trawling System For Fisherman". This device will replace the ordinary method of catching fish mainly reducing human workload and risk caused by this. The device is a structure with a carrier attached beneath and goes deep into the ocean to recognize different types of fish and traps them in a special carrier. It automatically records the path by different technology, where it could find more fish. This predetermined data is used for catching fish every day.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Trawling System, Fisherman

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

In recent years, the need for real-time fire detection and early warning systems has become increasingly critical due to rising concerns about fire hazards in homes, offices, and industries. This project presents a smart flame detection system built using the ESP8266 microcontroller integrated with a flame sensor, buzzer, and the Blynk IoT platform. The system is designed to detect the presence of fire and immediately alert users through real-time notifications via the Blynk mobile app and email alerts. When the flame sensor detects a fire (i.e., infrared radiation from a flame), the ESP8266 triggers an alarm by activating a buzzer and simultaneously sends a push notification and email using the Blynk cloud service. The use of Wi-Fi-enabled microcontrollers ensures seamless communication and remote monitoring capabilities. The system is lightweight, cost-effective, and easy to deploy in various environments. This project showcases the practical application of IoT in enhancing safety and demonstrates how combining hardware sensors with cloud-based platforms can provide scalable and responsive emergency alert systems.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Flame Sensor, ESP8266, Blynk IoT, Fire Detection, IoT Alert System, Smart Safety System, Real-time Monitoring

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

This study titled "A Study on the Impact of Corporate Social Responsibility on Customer Satisfaction - with Special Reference to Shanthi Social Services" explores how CSR initiatives influence customer satisfaction in a socially driven organization. In an era where ethical and community-focused business practices are increasingly valued, this research investigates the effectiveness of CSR in fostering trust and loyalty among customers. The study is descriptive in nature and was conducted using a convenience sampling technique, with data collected from 120 respondents in the Coimbatore District. Primary data was gathered through a structured questionnaire, while secondary data was obtained from books, journals, and official websites. The statistical tools used for analysis include Simple Percentage Analysis, Likert Scale Analysis, Ranking Analysis, and Frequency Analysis, ensuring a comprehensive interpretation of the findings. The organization under study, Shanthi Social Services (SSS), is a charitable trust known for its impactful initiatives in healthcare, education, and community welfare. The research highlights a positive correlation between CSR practices and customer satisfaction, concluding that ethical initiatives significantly enhance public perception, service loyalty, and social impact.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Corporate Social Responsibility (CSR), Shanthi Social Service (SSS)

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Abstract The literature analysis investigates multiple changes in sharing economy business operations including sustainability practices and digital transformation during the time span from 2002 up to the present year. Through its economic structure the sharing economy facilitates optimal utilization of unused resources for communal use between people who together create many industrial green innovations. Studies of revenue-advertising compromise through user satisfaction across Quora and Zhihu type systems represent primary sections within this research literature. The research examines client-to-client (C2C) transactions which fulfil two functions within the market by controlling new product requirements while resolving issues regarding fake merchandise exchanges. Scientific publications about this topic come from regions throughout the world including Asia and both Europe and the USA. Seattle achieved decreased costs by 22% through the implementation of its Via to Transit program with on-demand mobility solutions. The advancement of algorithmic technologies has enabled better optimization of power markets and group purchases and role-fixed sharing trust mechanisms. Through platforms that share second-hand furniture people can experience how reuse models decrease environmental impact in a circular economy framework. The research demonstrates that sharing economy initiatives deliver three principal benefits for industries through economical operations and optimized resources and satisfied customers. British transport, energy and mobility service case studies substantiate the financial advantages of model sharing within public transportation and energy systems and demand-responsive services. The research enhances operations research and supply chain management and energy systems through the application of game theory as well as evolutionary trust games and hybrid algorithms. As a contribution to society the findings support eco-friendly purchases together with decreased environmental impact and area-based decarbonization efforts that match targets for worldwide sustainability. The research moves ahead to investigate processes enabling large-scale green-sharing operations and how policy adjustments affect trust relationships and techniques for extended user participation. The sharing economy contributes as a revolutionary tool for resolving cross-disciplinary worldwide complications while it supports sustainable academic, industrial and socio-economic progress.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Keywords: Sharing economy, sustainability, C2C transactions, circular economy, green consumption, algorithmic optimization, interdisciplinary research, digital platforms, reuse models.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Credit cards have emerged as a ubiquitous feature of everyday financial transactions, followed by convenience, security, and flexibility in consumer consumption. The present study attempts to analyze the influence of credit card usage on consumer spending patterns in Coimbatore city. The most important areas covered are demographic variables, attitude towards risk in finance, impulse buying tendency, and payment behaviour. The results concur that credit card usage has a strong influence on consumption patterns and money handling in support of good credit behaviour and financial knowledge.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Credit Card, Spending Behaviour, Financial Awareness, Impulsive Buying, Consumer Discipline.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The development of organized retail in India, specifically in dynamic commercial capitals like Tirupur, has raised the demand for technologies like Customer Relationship Management (CRM). This study analysis the effectiveness of CRM practices in selected organized retail store within Tirupur District and evaluates how these systems affect factors like customer retention, increased sales and improved business performance. It employs descriptive research approach and it is based on both primary (collected from 75 organized retailers through structured questionnaire) and secondary data (books and journals). Through tools like percentage analysis, Likert scale evaluation and ranking correlation the findings show that CRM does make a meaningful difference in customer satisfaction and overall business performance. It also aligns with Indian SDGs, like Decent work and economic growth (SDG8), Industry, Innovation and Infrastructure (SDG9) and Sustainable cities and communities (SDG11).

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Customer Relationship Management (CRM), Organized Retail stores

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Among all the childhood diseases, hematological and hereditary diseases are most life-threatening diseases which affects during early life period. Problem of Haemoglobinopathy in India was first described by Professor J.B. Chatterjee who initiated thalassemia diagnosis and research work in West Bengal in 1959. Thalassemia is a chronic disease starting in childhood. Therefore, mothers have a critical role in caring for these children. Many studies emphasize that mothers have a more active role in caring for a child with a chronic illness. These mothers have several roles like caring for the child during continuous blood transfusions and iron chelation therapy, caring for the child in frequent hospitalizations, caring for the child with different thalassemia abnormalities, and following up different child tests.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

A STUDY TO EVALUATE THE EFFECTIVENESS OF STRUCTURED TEACHING PROGRAMME ON KNOWLEDGE AND BELIEF REGARDING THALASSEMIA AMONG CARE GIVERS OF THALASSEMIC CHILDREN IN SELECTED PEDIATRIC HOSPITALS AT BANGALORE.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

This study explores the growth potential of Meera Coconut Oil in the competitive FMCG landscape of Chennai. With coconut oil being a staple in South Indian households, the research aims to understand consumer preferences, usage patterns, brand perceptions, and purchase behavior related to coconut oil, with a specific focus on Meera Coconut Oil. A structured questionnaire was administered to a diverse group of respondents, capturing insights across demographics, income levels, occupational backgrounds, and consumer attitudes. Key findings reveal that the majority of users are young, female, educated, and price-sensitive. Parachute leads as the most preferred brand, but Meera Coconut Oil holds considerable promise due to its perceived purity, affordability, and suitability for both hair care and cooking.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Growth potential, Brand preference, Marketing strategies, Product perception, Brand Awareness.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The agricultural sector often faces significant inefficiencies due to the dominance of traditional market structures where intermediaries play a major role. This reliance on middlemen frequently results in reduced earnings for farmers and increased costs for consumers, creating a disconnect in the supply chain. To address these challenges, a web-based application for direct market access for farmers aims to provide a digital platform that connects farmers directly with buyers, including wholesalers, retailers, and individual consumers. By removing intermediaries, the application ensures fair pricing for agricultural produce, increases farmers' profits, and offers buyers access to fresh, high-quality products at competitive rates. This web-based solution functions as a comprehensive marketplace where farmers can register, create profiles, and list their produce, complete with details such as quantity, price, and expected availability. Buyers, in turn, can browse through these listings, make price comparisons, and place orders directly with farmers. The platform emphasizes transparency and simplicity, fostering trust and encouraging direct trade between farmers and buyers. By streamlining this interaction, the application not only benefits farmers economically but also empowers buyers to make more informed purchasing decisions. To enhance its functionality and provide a seamless experience, the platform integrates a range of features designed to optimize the supply chain. Farmers can update their product listings in real time, ensuring buyers always have access to the latest information. Secure payment mechanisms allow transactions to be processed efficiently, while integrated logistics support ensures timely and cost-effective transportation of goods. The platform also offers market analytics and demand forecasting, enabling farmers to align their production and sales strategies with market trends. Through these tools, farmers can make data-driven decisions that maximize their profitability while minimizing waste. In addition, the application incorporates support services to aid users, such as instructional resources, responsive customer service, and community forums that promote knowledge sharing and collaboration. By leveraging modern web technologies, the platform not only addresses inefficiencies in the agricultural value chain but also fosters sustainable practices. This innovation strengthens the economic resilience of farmers, supports local food systems, and contributes to food security and rural development, ultimately transforming the agricultural landscape into a more equitable and efficient ecosystem.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Web application, Agriculture market, Direct users interaction

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

This Study explores the impact of AI-driven strategies on sustainable social media marketing and their influence on consumer purchase behavior. Business enterprises continue increasing investment in artificial intelligence for achieving personalized, interactive, and relevant campaigns since the digital dynamics keep evolving. The paper discusses the role of AI technologies, for instance, machine learning and natural language processing, integrated in social media. This explores how such advanced analytical tools may be helpful to marketers in gaining better insights on consumer preferences, predicting purchase behavior, and optimizing the content delivery. The role of AI-powered chatbots, sentiment analysis, and recommendation systems are also further explored with respect to how they contribute to the interaction of the consumer and their purchase behavior. Furthermore, the research examines sustainable social media marketing with regards to long-term value generation, environmental awareness, and social responsibility. It shows how AI-based strategies may make for more sustainable, responsible, and socially responsive social media marketing, thereby gaining a niche for themselves with socially conscious consumers. The present paper seeks to shed light on some synergies between AI-driven strategies and sustainable social media marketing in an attempt to unlock them for marketers, businesses, and researchers alike in order to chart the fluid digital terrain for effective consumer engagement in the service of meaningful, responsible, and impactful activities.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

o AI-driven o Sustainable o Social media marketing o Consumer purchase behavior o Personalization

  License

Creative Commons Attribution 4.0 and The Open Definition