Volume 13 | Issue 4 |

 Abstract

The research examines how digital marketing affects consumer buying behavior in Tirupur City. Businesses are using more and more online platforms like social media, search engines, and email campaigns to connect with consumers in the fast growth of digital technology. The study seeks to clarify how consumer knowledge, option, confidence, and buying behavior are impacted by digital marketing methods. Structured questionnaires gathered fresh data from 125 respondents using a convenience sampling technique. The research used simple percentage analysis, Likert scale, and chi-square analysis to appraise consumer behavior and attitudes. Driven by personalized content, product reviews, and social media engagement, the results show a strong link between consumers' tendency toward online buying and digital marketing initiatives. The study highlights the need of companies to change their digital marketing approach to match changing consumer expectations and hence to improve online interaction, trust and purchase conversion.

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 Keywords

Digital marketing, consumer buying behavior, consumer awareness, online shopping, marketing strategies.

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This project focuses on creating a robust corporate security framework to protect sensitive data and intellectual property. Using a multi-layered approach, it integrates advanced cybersecurity technologies, stringent access controls, and continuous monitoring to defend against internal and external threats [10]. A key component is a risk management strategy to identify and address vulnerabilities in corporate networks, cloud systems, and endpoint devices. [9] Employee training and awareness are also emphasized, acknowledging the importance of human factors in maintaining security. [15] The project delivers a resilient and adaptive security posture, ensuring long-term protection of corporate assets and data integrity against evolving cybersecurity threats.[9]

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Corporate Security Framework, Sensitive Data, Intellectual Property, Cybersecurity Technologies, Access Controls, Continuous Monitoring, Risk Management, Cloud Infrastructures, Employee Awareness, Data Integrity

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Term Shalakya tantra is derived from word Shalaka which means Probe.Shalakya Tantra is a branch of Ayurveda that deals with the diagnosis and treatment of diseases of the head, neck, eyes, ears, nose, and throat by using yantra Shalaka. It's also known as Urdhwanga chikitsa.In recent era Shalakya Tantra is present in a scattered manner. It is an important branch of Ayurveda. To get maximum knowledge and practice about Shalakya Tantra, we are depending on other treatises of Ayurveda. To collect every topic related to Shalakya Tantra is a difficult and herculean task. Scattered study matter is useless in progress of our branches of Ayurveda and so for Shalakya Tantra. If we go through treatises of Ayurveda we found that similar topics are present in various treatises of Ayurveda. Shalakya Tantra is concerned with preventing contagious diseases and promoting health.It Includes the Ophthalmology the study of eye disease ,Otorhino-laryngology the study of ear, nose, and throat diseases,Oro-dental the study of dental diseases.For a new research it is necessary to know what has happened and what to do. So in this article it is our effort to bring in light knowledge about Shalakya Tantra as mentioned by Acharya Vagbhata in Ashtanga Sangraha.

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Shalakya Tantra, Ashtanga Sangraha, Roga, Lakshana, Chikitsa.

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Allergic rhinitis is an inflammatory disorder of the nasal mucosa induced by allergen exposure triggering Immunoglobulin E-mediated inflammation. Clinically, it is characterized by four major symptoms-rhinorrhea, sneezing, nasal itching, and nasal congestion. It can also be associated with co-morbid conditions as Asthma, Atopic Dermatitis & Nasal polyps. Around 20-30 % of the Indian population suffers from allergic rhinitis and that 15 % develop asthma. While conventional treatments focus primarily on symptom suppression through anti-allergic medicines, these methods may come with side effects and do not always offer long-term relief. This study aimed to evaluate the effectiveness of individualized homeopathic treatment in managing Allergic rhinitis. A total of 30 cases diagnosed with Allergic rhinitis were selected based on specific inclusion criteria. 15 participants were treated on the basis of homeopathic constitutional treatment and 15 participants treated with allopathic treatment. The study was conducted over a defined treatment period, with regular follow-ups to assess changes in the intensity and frequency of allergic rhinitis. Out of the 30 cases, 19 showed marked improvement in both emotional and physical symptoms, while 11 cases remained unimproved. 13 cases are solved with unique, characteristics symptom similarity homeopathic medicines and only 6 cases are improved with allopathic medicines. The results demonstrated a high success rate, indicating that homeopathy may offer a safe, effective, and holistic approach to managing allergic rhinitis. The individualized nature of the treatment appeared to play a key role in addressing the root causes of the condition rather than merely suppressing symptoms. These findings support the potential of homeopathy as a reliable alternative in the treatment of allergic rhinitis. . Further research with larger sample sizes and longer follow-up periods is recommended to validate these results and explore the scope of homeopathy in health care.

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Allergic Rhinitis, Homeopathy, Individualized Treatment, allopathic treatment Case Series, Holistic Medicine.

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This study explores the evolving landscape of supermarket retailing with a focus on the home delivery services offered by DevaPaul Supermarket in Coimbatore. With the rapid advancements in technology and changing consumer lifestyles, home delivery has emerged as a crucial component of modern marketing strategies. The study aims to understand customer perceptions, identify key influencing factors, and assess satisfaction levels regarding these services. We collected data from 120 respondents through structured questionnaires, utilizing a descriptive research methodology. The analysis employs tools such as chi-square, and t-tests to interpret customer preferences and the challenges they face. Findings reveal that convenience, cost, product quality, delivery time, and flexible delivery slots are significant drivers of customer satisfaction. The study concludes with recommendations to enhance customer experience through personalized marketing, improved customer support, and technological innovations in delivery systems.

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Home delivery, Supermarket, Customers' Perception

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This paper explores how algebraic structures aid in solving equations, highlighting their theory, methods, and modern applications in cryptography, quantum mechanics, and computational algebra.

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Algebraic structures Groups Rings Fields Vector spaces Equation solving Polynomial equations Linear systems Differential equations Symmetry Group theory Factorization Ring theory Dimensional analysis Cryptography Quantum mechanics Computational algebra Theoretical underpinnings Practical implementations Applications

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This paper explores how food acts as a medium for personal experiences, social dynamics, cultural identity and societal issues. By analyzing selected novels of Easterine Kire and Mamang Dai, the study highlights the ways in which food transcends its literal meaning, playing a crucial role in character development and the evocation of a sense of place. This paper draws upon various frameworks including food as a symbol of community and belonging, contrast between tradition and modernity, spiritual significance and others to provide a comprehensive understanding of the complex intersections between food and culture in the literature of Northeast India.

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Food culture, Nostalgia, Identity, Ethnicity, Tradition, Source of Healing

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National Eligibility test (NET) is the eligibility test conducted to determine a candidate's eligibility for the post of Assistant professor in colleges and universities conducted by National Testing agency. Junior research fellowships (JRF) for candidates scoring 60% and a mandatory exam to crack for the candidates who wish to pursue their Ph.D. NET is a standardised and one of the toughest Exams to crack in India, with 1st paper being general to all subject candidates and second paper being specific to their respective subjects proven to be mandatory for higher education and for securing Jobs with an added advantage of promising good salary. This article focuses mainly on how useful is NET in an individual's cognitive development, does it help in providing an individual who is taking this exam in shaping their critical thinking and building the skills like analytical abilities, critical thinking, ethical awareness etc. This article aims at discussing both pros and cons of the same with taking in consideration the survey of the audience who are qualified for the NET exam and also includes the audiences who are preparing for the exam, in the process to clear the exam. NET dates back to 1980-90. From late 90s to till date, three and a half decades and exam after exam NET is known to bring the quality students to bring changes in the quality of teachers and assistant professors who will in turn try to bring the quality students encouraging them to strive to do good research and yield quality outcomes and promote them for higher education. Few believe it to be competitive, knowledge enhancer, seen as career opportunity which opens your door straight to jobs thus fulfilling your dreams by giving academic recognition.

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Key words: Critical thinking, cognitive development, analytical skills,

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Hair is considered as a sign of beauty in almost every culture. Hair loss is often distressing and can have a significant effect on the patient's quality of life. Almost every person suffers from hair loss some or other time in their life it can be a source of immense psychological distress and emotional turbulence. The physician can play a major role in assessment and treating hair problems if they have the basic knowledge about the common causes of hair disorders. Objective: To find reduction in hair fall. To study the effectiveness of local application of Arnica Montana mother tincture along with Homeopathic Individualized medicine. To study the effectiveness of local application of Wiesbaden mother tincture along with Homeopathic Individualized medicine. Method: A comparative study of effectiveness between external application of Arnica Montana Q and Wiesbaden Q along with Individualized Homeopathic medicine for Telogen effluvium in females. Study Design: Non-Randomization comparative study Study Setting: collage opd, Nasik Sample Size: 30 cases Sampling Technique: Total 30 samples with complaints of .selected by Simple Random Sampling Technique. Result: Reduction of hair fall was observed according to Pull test i.e. improved patients were 21, Not Improved patients were 9. Conclusion: thus, in our study, we conclude that significant improvement is seen in both the groups. Group a, individualized homeopathic medicine along with arnica Montana q, and group b, individualized homeopathic medicine along with Wiesbaden q, were effective in treating telogen effluvium.

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Telogen effluvium, homoeopathy, individualized treatment, comparative study

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This paper examines the changing role of AI in predictive analytics for financial forecasting and its impact on business decision-making through increasing use. Machine learning and data modeling technologies from AI, among others, not only enhance forecast accuracy but also facilitate faster, more data-based financial plans. One of the greatest advantages of AI in this context is that it can manage large amounts of data and identify hidden patterns. For instance, firms can better forecast sales trends, customer patterns, or fluctuations in cash flow. Although conventional techniques depended great deal on past data and manual analysis, AI brings speed, accuracy, and responsiveness. This change is transforming the way finance professionals engage with their profession, leading towards strategic thinking and innovation. Therefore, organizations adopting AI in financial forecasting develop a competitive advantage, enhancing operational effectiveness as well as long-term financial planning.

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Artificial Intelligence, Predictive Analysis, Fore Casting, Machine Learning, Financial Planning, Decision Making.

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