IJCRT Peer-Reviewed (Refereed) Journal as Per New UGC Rules.
ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 7.97 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(CrossRef DOI)
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Paper Title: Effectiveness Of Video Assisted Program On Knowledge And Practice Regarding Hand Hygiene In Prevention Of Infection Among Healthcare Workers In Selected Hospitals Of Guwahati, Assam: An Evaluative Study
Author Name(s): Rebecca Bajwa, Bijaya Thongam, Badahunlang Kharhunai
Published Paper ID: - IJCRT2404706
Register Paper ID - 256355
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2404706 and DOI :
Author Country : Indian Author, India, 781039 , Guwahati, 781039 , | Research Area: Humanities All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2404706 Published Paper PDF: download.php?file=IJCRT2404706 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2404706.pdf
Title: EFFECTIVENESS OF VIDEO ASSISTED PROGRAM ON KNOWLEDGE AND PRACTICE REGARDING HAND HYGIENE IN PREVENTION OF INFECTION AMONG HEALTHCARE WORKERS IN SELECTED HOSPITALS OF GUWAHATI, ASSAM: AN EVALUATIVE STUDY
DOI (Digital Object Identifier) :
Pubished in Volume: 12 | Issue: 4 | Year: April 2024
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Humanities All
Author type: Indian Author
Pubished in Volume: 12
Issue: 4
Pages: g130-g138
Year: April 2024
Downloads: 318
E-ISSN Number: 2320-2882
BACKGROUND Hand hygiene is crucial in healthcare settings for infection control and patient safety. It is a global health issue and the most cost-effective way to reduce infections and antimicrobial resistance. Hand hygiene is the act of cleaning one's hands with soap or handwash and water to remove viruses/bacteria/microorganisms, dirt, grease, or other harmful and unwanted substances stuck to the hands. Improving hand hygiene practices among healthcare workers can significantly reduce the incidence of HAIs. The WHO estimates that proper hand hygiene practices could prevent up to 50% of healthcare-associated infections. Guidelines for hand hygiene practice have been issued by World Health Organization (WHO) and Center for disease control and prevention (CDC, Atlanta) but lack of awareness among HCW result in poor compliance which could have serious aftereffects on a healthcare system. OBJECTIVES i. To assess the level of pretest-posttest knowledge regarding hand hygiene in prevention of infection among healthcare workers in selected hospitals of Guwahati, Assam. ii. To assess the level of pretest-posttest practice regarding hand hygiene in prevention of infection among healthcare workers in selected hospitals of Guwahati, Assam. iii. To determine the effectiveness of video assisted program regarding hand hygiene in prevention of infection by comparing pretest-posttest level of knowledge and practice among healthcare workers in selected hospitals of Guwahati, Assam. iv. To correlate the knowledge and practice regarding hand hygiene in prevention of infection among healthcare workers in selected hospitals of Guwahati, Assam. v. To find the association between knowledge and practice before video assisted program regarding hand hygiene in prevention of infection among healthcare workers with selected demographic variables. METHODS AND MATERIALS: Pre experimental one group pre-test post-test design was used in this study. Non probability convenience sampling technique was used for obtaining the adequate sample for the study. Study was undertaken on 100 healthcare workers working in selected hospitals of Guwahati, Assam. Healthcare workers were selected on the basis of inclusion criteria. Pre-test knowledge was checked using standardized knowledge questionnaire and practice was assessed using observational checklist. The post-test was conducted on the seventh day after the administration of video assisted programme in the same manner. RESULTS: Result showed that out of 100 health care worker, majority 44(47%) were in the age group of >40 years,59(59%) was male, 78 (78%) of the respondents were under metrics, 35(35%) were working in ICU, 64(64%) had worked for more than 2 years, 95(95%) had attended the training on hand hygiene, 100(100%) have alcohol based handrub practice. In pre-test knowledge, majority 61(61%) had inadequate knowledge with a mean knowledge score of 9.5 and SD 2.90. whereas in post-test knowledge, majority 77(77%) had adequate knowledge with a mean knowledge score of 22.26 and SD 3.70. In pre-test practice, majority 62(62%) had moderately adequate practice with a mean practice score of 10.46 and SD 2.74. whereas in pre-test practice, majority 51(51%) had moderately adequate practice with a mean practice score of 20.03 and SD 3.36. The calculated value of 'T' (4.71) was more than the tabulated value (1.98) at 0.05 level of significance for knowledge and the calculated value of 'T' (3.18) was more than the tabulated value (1.98) at 0.05 level of significance for practice which signifies that video assisted programme was effective in increasing the knowledge and practice for healthcare workers. The analysis depicted that there was significant association between pre-test knowledge regarding hand hygiene and education, settings and work experience, there was significant association between pre- test practice regarding hand hygiene. CONCLUSION: Based on the analysis of the findings of the study, the following inferences were drawn. There was evident increase in the knowledge and practice in all areas included in the study after the administration of video assisted program on hand hygiene. Thus, it was proved that the video assisted program was an effective teaching method for creating awareness on the importance of hand hygiene.
Licence: creative commons attribution 4.0
hand hygiene, healthcare workers, alcohol based handrub, prevention of infection
Paper Title: A MULTIMODAL APPROACH TO PREDICTING STRESS LEVELS THROUGH PSYCHOLOGICAL PROFILING AND FACIAL RECOGNITION
Author Name(s): Kalaivani V, Sanjeev Kumar K S, Rithesh Roshan R, Raguraman K
Published Paper ID: - IJCRT2404705
Register Paper ID - 256367
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2404705 and DOI : http://doi.one/10.1729/Journal.38866
Author Country : Indian Author, India, 635126 , Hosur, 635126 , | Research Area: Science and Technology Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2404705 Published Paper PDF: download.php?file=IJCRT2404705 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2404705.pdf
Title: A MULTIMODAL APPROACH TO PREDICTING STRESS LEVELS THROUGH PSYCHOLOGICAL PROFILING AND FACIAL RECOGNITION
DOI (Digital Object Identifier) : http://doi.one/10.1729/Journal.38866
Pubished in Volume: 12 | Issue: 4 | Year: April 2024
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Science and Technology
Author type: Indian Author
Pubished in Volume: 12
Issue: 4
Pages: g118-g129
Year: April 2024
Downloads: 268
E-ISSN Number: 2320-2882
A novel multimodal stress prediction system combines psychological questioning to assess emotional states and facial recognition technology to analyze facial expressions. By integrating these approaches, the system accurately determines stress levels in users. Through a series of tailored psychological questions and real-time facial emotion recognition, the system provides a comprehensive assessment of the user's stress levels using machine learning techniques. The culmination of this process yields a precise percentage indicating the individual's stress level, enabling timely interventions and personalized stress management strategies. This innovative project aims to revolutionize stress monitoring by leveraging both psychological profiling and facial recognition technologies.
Licence: creative commons attribution 4.0
psychological profiling, facial recognition, machine learning, stress levels
Paper Title: Intelligent Autonomous Delivery Robots-LITTLE INDIAN THE LAST MILE
Author Name(s): Mrs.A.Haritha Deepthi, K SHARVESH, S VIKRAM, B SANTHOSH, B SANTHOSH
Published Paper ID: - IJCRT2404704
Register Paper ID - 254256
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2404704 and DOI : http://doi.one/10.1729/Journal.38867
Author Country : Indian Author, India, 641004 , Coimbatore , 641004 , | Research Area: Science and Technology Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2404704 Published Paper PDF: download.php?file=IJCRT2404704 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2404704.pdf
Title: INTELLIGENT AUTONOMOUS DELIVERY ROBOTS-LITTLE INDIAN THE LAST MILE
DOI (Digital Object Identifier) : http://doi.one/10.1729/Journal.38867
Pubished in Volume: 12 | Issue: 4 | Year: April 2024
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Science and Technology
Author type: Indian Author
Pubished in Volume: 12
Issue: 4
Pages: g98-g117
Year: April 2024
Downloads: 352
E-ISSN Number: 2320-2882
Title: Intelligent Autonomous Delivery Robots - Little Indian: The Last Mile Abstract: The last mile delivery problem has long been a bottleneck in supply chain logistics, posing challenges for efficiency, cost-effectiveness, and environmental sustainability. In response, the emergence of autonomous delivery robots promises transformative solutions. This paper introduces LITTLE INDIAN, an Intelligent Autonomous Delivery Robot designed to revolutionize last mile delivery operations. LITTLE INDIAN is equipped with state-of-the-art technologies, including artificial intelligence, computer vision, and advanced robotics. These enable it to navigate complex urban environments, interact safely with pedestrians and vehicles, and autonomously deliver packages to designated locations. Through its intelligent decision-making capabilities, LITTLE INDIAN optimizes route planning, adapts to dynamic environmental conditions, and ensures timely and secure deliveries. Key features of LITTLE INDIAN include its compact size, modular design, and energy-efficient propulsion system, which enhance maneuverability and minimize environmental impact. Moreover, its integration with cloud-based management platforms enables real-time monitoring, fleet coordination, and seamless integration with existing logistics infrastructure. This paper outlines the technical specifications, operational capabilities, and potential benefits of LITTLE INDIAN in enhancing last mile delivery efficiency, reducing costs, and mitigating carbon emissions. Additionally, it discusses ongoing research, regulatory considerations, and future prospects for the widespread adoption of autonomous delivery robots in transforming the last mile logistics landscape.
Licence: creative commons attribution 4.0
Autonomous Delivery Robots Last Mile Delivery Little Indian Artificial Intelligence Route Optimization Energy Efficiency Cloud-Based Platform Regulatory Compliance Sustainability Logistics Ecosystem
Paper Title: "Privatization of Prisons: A Distorted Probability in India?"
Author Name(s): Srijana Agrawal
Published Paper ID: - IJCRT2404703
Register Paper ID - 254277
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2404703 and DOI :
Author Country : Indian Author, India, 244412 , Chandausi, 244412 , | Research Area: Others area Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2404703 Published Paper PDF: download.php?file=IJCRT2404703 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2404703.pdf
Title: "PRIVATIZATION OF PRISONS: A DISTORTED PROBABILITY IN INDIA?"
DOI (Digital Object Identifier) :
Pubished in Volume: 12 | Issue: 4 | Year: April 2024
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Others area
Author type: Indian Author
Pubished in Volume: 12
Issue: 4
Pages: g94-g97
Year: April 2024
Downloads: 373
E-ISSN Number: 2320-2882
In this paper, I have presented views in contrary to the concept of privatisation of prisons, with respect to India and why it would not be enforceable and effective in India. Privatisation essentially means delegating or transferring operation and management of a facility or system to a private company that provides services like medical facilities, goods and services, shelter and housing, vocational training and so on, in exchange for a fee from the State. Evidently, the purpose or objective, with which the prison was established, is to deter crimes by punishing the offender or to rehabilitate and reform the offender in order to ensure their eligibility to maintain their livelihood outside the prison. This paper further brings into focus the theories presented by Marx with reference to Foucault's theory of Discipline and Punishment, shedding light on how the prison system works and how the privatisation of prisons is a political agenda perpetuated in order to economically benefit a country rather than reforming the prisoners. This paper also analyses this concept in respect of relevant case studies such as the Standford Prison Experiment, the PPP agreement of Tihar Jail and privatisation of prisons in the United States of America and how it affected the rights of the prisoners.
Licence: creative commons attribution 4.0
Prison System, Privatization of Prisons, PPP Agreement, Indian Constitution, Marxist Theory.
Paper Title: Smart Irrigation Powered By Artificial Intelligence (AI)
Author Name(s): Harini S, Shobana A, Sapna S, Vedhashree R, Prabhakaran M
Published Paper ID: - IJCRT2404702
Register Paper ID - 255610
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2404702 and DOI :
Author Country : Indian Author, India, 639114 , Karur , 639114 , | Research Area: Science and Technology Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2404702 Published Paper PDF: download.php?file=IJCRT2404702 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2404702.pdf
Title: SMART IRRIGATION POWERED BY ARTIFICIAL INTELLIGENCE (AI)
DOI (Digital Object Identifier) :
Pubished in Volume: 12 | Issue: 4 | Year: April 2024
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Science and Technology
Author type: Indian Author
Pubished in Volume: 12
Issue: 4
Pages: g87-g93
Year: April 2024
Downloads: 375
E-ISSN Number: 2320-2882
Smart irrigation systems are considered to be the next level in agriculture, where they use artificial intelligence (AI) for their design. The system makes decisions using sensors that monitor humidity, temperature, and environment to gather data at the appropriate times. With the use of artificial intelligence algorithms like machine learning models, this information can be interpreted, and an effective irrigation plan can be put in place depending on crop type and climate conditions. Water resources in any region are valuable because they are required for life. In underground water well, where This paper is implemented, controlling the auto water supply will ensure that different areas of the place get their own share of water. Using the system's advanced features and remote control capability; farmers can monitor and manage soil moisture levels, reduce water waste, enhance crop productivity, minimize damage from diseases and insects, and save up to 50% in operational costs. The advantage of this approach is that it will support local knowledge combined with technology application to enhance agricultural production and environmental protection. The project's hardware includes the Arduino Uno controller as its core, the DHT11 sensor which measures temperature and humidity, as well as the soil humidity sensor; two solenoid valves control the water flow. Once the artificial intelligence component is integrated, the systems will initiate and the Blynk (Android) app, using the Internet of Things (IoT), will continuously monitor the sensor data.
Licence: creative commons attribution 4.0
AI technology, Water management, Irrigation optimization, Crop yield prediction, Sensor network, Machine learning, Automated valve control, Sustainability, Farm efficiency.
Paper Title: Predicting Trends in Self-Harm at a National Level Using Social Networks
Author Name(s): Manda Vinay, Mula Sai Preetham Goud, Lakavath Veerendra Kumar, S. Chandra Sekhar
Published Paper ID: - IJCRT2404701
Register Paper ID - 256213
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2404701 and DOI :
Author Country : Indian Author, India, 505476 , Warangal, 505476 , | Research Area: Science and Technology Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2404701 Published Paper PDF: download.php?file=IJCRT2404701 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2404701.pdf
Title: PREDICTING TRENDS IN SELF-HARM AT A NATIONAL LEVEL USING SOCIAL NETWORKS
DOI (Digital Object Identifier) :
Pubished in Volume: 12 | Issue: 4 | Year: April 2024
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Science and Technology
Author type: Indian Author
Pubished in Volume: 12
Issue: 4
Pages: g82-g86
Year: April 2024
Downloads: 360
E-ISSN Number: 2320-2882
Self-damage is a main international hassle that influences people and economies alike. It is becoming extra not unusual as cities grow and era advances, especially in growing countries. In positive regions, traditional forecasting techniques that rely on historical data might not be sufficient, making it greater difficult to quick recognize and are expecting styles in self-damage. The FAST assignment uses social media facts and numerous system learning algorithms, consisting of Decision Tree, ARIMA, Bayesian Ridge, SVR, XGBoost, Random Forest, CatBoost, and Voting Regressor, to close this gap. By using those cutting-edge techniques, FAST enhances traditional forecasting methods by using presenting actual-time insights into new self-harm traits. To further improve prediction accuracy, the examine combines the advantages of separate models into an evaluation this is greater robust with the aid of utilizing ensemble processes.This novel approach affords a greater comprehension of the difficult interactions between social affects and behavior that lead to self-damage, equipping stakeholders and policymakers with practical know-how to perform preventative interventions globally.
Licence: creative commons attribution 4.0
Self-harm, nowcasting, forecasting, online social networks, cross-lingual text classification
Paper Title: INTERPRETING CHRONIC KIDNEY DISEASE DIAGNOSIS:AN AI MODEL PERSPECTIVE
Author Name(s): Kuncham vasanth Kumar, Venkata Sai Gopal Bonthu, Bhukya Deveswar, Aruna Varanasi
Published Paper ID: - IJCRT2404700
Register Paper ID - 255493
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2404700 and DOI :
Author Country : Indian Author, India, 508207 , Miryalaguda, 508207 , | Research Area: Science and Technology Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2404700 Published Paper PDF: download.php?file=IJCRT2404700 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2404700.pdf
Title: INTERPRETING CHRONIC KIDNEY DISEASE DIAGNOSIS:AN AI MODEL PERSPECTIVE
DOI (Digital Object Identifier) :
Pubished in Volume: 12 | Issue: 4 | Year: April 2024
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Science and Technology
Author type: Indian Author
Pubished in Volume: 12
Issue: 4
Pages: g74-g81
Year: April 2024
Downloads: 310
E-ISSN Number: 2320-2882
This research paper presents the development and evaluation of an artificial intelligence model specifically adapted for the diagnosis of early chronic kidney disease (CKD).Emphasis on explainability ensures transparent and understandable predictions, which are key to the adoption of AI in healthcare. CKD is a major global health problem that requires early diagnosis to stop kidney damage and reduce healthcare costs. The project aims to contribute to proactive solutions recognizing the borderline implications of CKD. Using an optimization framework balances classification accuracy and increases overall efficiency. This ML (Machine Learning) algorithm uses three key features for the diagnosis of CKD: Hb (hemoglobin), specific gravity, hypertension and required indicators for early detection of CKD. This model offers solutions and challenges, especially in developing countries, by emphasizing cost reduction and increasing the availability and affordability of health care. We also used methods to combine predictions from multiple models, including techniques such as a stacking classifier, yielding an impressive 100% accuracy.
Licence: creative commons attribution 4.0
Estimated glomerular filtration rate (eGFR),Hypertension,ExtraTree Classifier, Random Forest, AdaBoost Classifier, XGBoost,Extension Stacking Classifier,
Paper Title: AN EXPERIMENTAL STUDY ON SUBGRADE STABILIZATION WITH LIME AND STONE POWDER IN FLEXIBLE PAVEMENT
Author Name(s): MAKIREDDI.LOVA GANAPATHI MANIKANTA, A. V. V. SAI RAM, MUTHIREDDI.SAI KRISHNA, KADAVAKOLLU.NAGARAJU, KOLUSU.NAGARAJU
Published Paper ID: - IJCRT2404699
Register Paper ID - 256325
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2404699 and DOI :
Author Country : Indian Author, India, 521180 , Kanchikacherla, 521180 , | Research Area: Science and Technology Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2404699 Published Paper PDF: download.php?file=IJCRT2404699 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2404699.pdf
Title: AN EXPERIMENTAL STUDY ON SUBGRADE STABILIZATION WITH LIME AND STONE POWDER IN FLEXIBLE PAVEMENT
DOI (Digital Object Identifier) :
Pubished in Volume: 12 | Issue: 4 | Year: April 2024
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Science and Technology
Author type: Indian Author
Pubished in Volume: 12
Issue: 4
Pages: g65-g73
Year: April 2024
Downloads: 314
E-ISSN Number: 2320-2882
The performance of flexible pavement is determined by the functions of the component layers, particularly the subgrade. Subgrade is the compacted layer of soil provide the lateral support to the pavement. Our approach is to improve the properties of soil is with addition of admixtures like lime and stone dust with soil. Soil stabilization is one of the most suitable alternatives which are widely used in pavement construction. Soil stabilization and soil treatment gives an innovative solution to improve the engineering properties of soil by improving the bearing capacity, durability of weak soil and other characteristics as per requirement. In this study lime and stone powder has been selected as a stabilizer. The soil is tested in the laboratory by reinforcing it with different percentages of lime and stone dust, namely 5%, 10%, 15%, 20%, 25%, 30%. Atterberg limit and compaction test were carried out on both unmodified and modified soil. California bearing ratio (CBR) test was performed to determine the strength properties of the soil, lime, stone powder mixtures.
Licence: creative commons attribution 4.0
Flexible Pavement, Subgrade Soil, Stabilization, Lime, Stone dust, CBR, Bearing Strength.
Paper Title: FORMULATION AND EVALUTION OF HERBAL LIP BALM
Author Name(s): NIRMA CHAVDA, Patel Yesha S, Soni Munjal H, Tamboli Devshree. V, Qureshi Maisara A
Published Paper ID: - IJCRT2404698
Register Paper ID - 256363
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2404698 and DOI :
Author Country : Indian Author, India, 388225 , DAKOR, 388225 , | Research Area: Science All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2404698 Published Paper PDF: download.php?file=IJCRT2404698 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2404698.pdf
Title: FORMULATION AND EVALUTION OF HERBAL LIP BALM
DOI (Digital Object Identifier) :
Pubished in Volume: 12 | Issue: 4 | Year: April 2024
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Science All
Author type: Indian Author
Pubished in Volume: 12
Issue: 4
Pages: g52-g64
Year: April 2024
Downloads: 358
E-ISSN Number: 2320-2882
Licence: creative commons attribution 4.0
Lotus extraction, Carrot juice , Moisturising
Paper Title: Digital marketing strategies for Tesla company enhancement
Author Name(s): Kushagra vikram Singh, Dr Alpana srivastava
Published Paper ID: - IJCRT2404697
Register Paper ID - 256288
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2404697 and DOI :
Author Country : Indian Author, India, 226010 , Lucknow , 226010 , | Research Area: Management All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2404697 Published Paper PDF: download.php?file=IJCRT2404697 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2404697.pdf
Title: DIGITAL MARKETING STRATEGIES FOR TESLA COMPANY ENHANCEMENT
DOI (Digital Object Identifier) :
Pubished in Volume: 12 | Issue: 4 | Year: April 2024
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Management All
Author type: Indian Author
Pubished in Volume: 12
Issue: 4
Pages: g42-g51
Year: April 2024
Downloads: 460
E-ISSN Number: 2320-2882
Within the fast-changing field of digital marketing, Tesla is one of the leading innovators in the automotive sector. This abstract presents a thorough plan for improving Tesla's digital marketing tactics by utilizing the company's distinctive brand identification and state-of-the- art technologies. The tactics that have been suggested cover a range of digital platforms, such as influencer alliances, social media, content marketing, and search engine optimization (SEO). Tesla can connect with its audience more deeply and increase brand advocacy by utilizing social media sites like Instagram, Twitter, and LinkedIn. In addition, a focus on content marketing with blogs, films, and interactive experiences may inform customers about technical breakthroughs, environmental programs, and Tesla goods. In addition to boosting organic traffic, this strategy establishes Tesla as an expert in the electric vehicle In addition, maximizing Tesla's online exposure in search engine results using SEO strategies attracts potential buyers at different phases of the buying process. Tesla can draw in quality leads and increase conversion rates by continuously producing insightful content and optimizing keywords associated with electric cars and environmentally friendly transportation. And various means of networks. Furthermore, collaborations with celebrities and industry experts may help Tesla expand its brand messaging and reach new audiences. Collaborating with environmental activists, tech enthusiasts, and automotive influencers may help Tesla build brand credibility and generate conversation about its offerings and goals. Which can help brand to achieve its objectives. The recommended digital marketing techniques provide a road map for Tesla to improve its market visibility, establish meaningful connections with customers, and promote long-term success in the digital era. Tesla can continue to lead the way to a greener, more connected future by combining creative techniques with a dedication to quality. With uniqueness in their branding techniques In conclusion, Tesla can drive brand growth, improve consumer connections, and preserve its position as an automobile industry innovator by incorporating these unique digital marketing methods into its overall marketing framework. This summary captures the core of the recommended tactics, offering practical insights for Tesla's digital marketing efforts in the rapidly changing digital marketplace.
Licence: creative commons attribution 4.0
Digital marketing, social media , online marketing, strategies

