Volume 12 | Issue 4 |

 Abstract

This paper investigates the impact of in-store promotion in triggering impulse buying behaviour. Researchers and Practitioners have been interested in the field of impulse buying for the past sixty years (Rook, 1987; Peck and Childers, 2006; Chang et.al, 2011). In this research data was collected through structured questionnaire from 1050 respondents from four non-metro cities of Maharashtra viz. Pune, Nagpur, Nasik and Aurangabad. The number of respondents was equally distributed as 525 males and 525 females. A structure questionnaire containing 17 items were answered by respondents on Likert Scale from 1-5.Chronbach's alpha value was then calculated to check the reliability of collected data. For Hypothesis testing T-Test and ANOVA were used. Number of respondents from each city was selected in proportion to the population of the city. For data analysis Arithmetic mean, standard deviation, t-test, Analysis of Variance (ANOVA), and F - Test were used in the appropriate places. The data obtain was analyzed in SPSS 16.00 software. Respondents were posed with statements based on monetary and non-monetary deals, impact of promotion signs on buying behaviour, placement of products in the store and role of cards in making impulse purchases. It was concluded that same factor have different impact on male and female shoppers of non-metro cities of state. These findings are expected to be used by decision-makers in retail businesses to formulate in-store promotional activities and create customer value following the target market to increase consumers' willingness to buy private label products.

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 Keywords

Consumer Behaviour, In-store promotions, non-monetary deals, Impulse buying behaviour, monetary deals

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Hospitals and healthcare centers are facing problems in distributing medicines to patients. The nurses are primarily employed to administer and distribute medicines to the patients. Nurses are trained to do this job, however, there is always the risk of errors in medication distribution due to the load of patients or long hours of work. This fatigue of nurses brings in the threat of the wrong administration of medicines and puts patient's health at risk. This work presents a simple distribution system for dispensing medicine to the right patients. The designed system caters to hospitals or elderly care centers providing an innovative and functional medicine serving tray with a sliding mechanism. The design used various sensors and wireless communication techniques for dispensing the medicines. The design prototype is a medicine dispensing tray that helps dispense the right medicine dose to the patients non-invasively and safely

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Medicine distribution, Medicine dispensing tray, Sliding mechanism

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Creative Commons Attribution 4.0 and The Open Definition

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Transgender individuals have long been marginalized and misunderstood within society, facing discrimination, violence, and systemic barriers to healthcare, employment, and legal recognition. This article seeks to shed light on the experiences of transgender individuals, exploring the complexities of gender identity, the challenges they encounter, and the importance of fostering inclusivity and support. Drawing upon research, personal narratives, and advocacy efforts, we examine the social, cultural, and political factors shaping transgender experiences, as well as the strides made towards transgender rights and visibility. By promoting understanding, empathy, and ally ship, this article aims to contribute to a more compassionate and equitable society where all individuals, regardless of gender identity, are affirmed, respected, and celebrated for their authentic selves.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Transgender, Gender Identity, Discrimination, Inclusivity, Advocacy, Rights, Ally ship, Solidarity.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

This Paper is aimed at analyzing the customer expectation and perception of Union Bank of India Service Quality. Banks play a significant role in the economic development and growth. They are the pillars of the economic system of the country. In the paper, we analyzing the service quality of specification bank that is Union Bank to find out the gap between customer expectation and perception thought the SERVQUAL model. The Study includes mainly 5 dimensions i.e., Responsiveness, Assurance, Reliability, Tangibility and Empathy. This research gives useful information to specific bank where they are lacking, where improvement and focus needed.

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 Keywords

SERVQUAL, Service Quality, Customer Satisfaction, Banking Sector and Union Bank of India.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Elementary education forms the foundation of the entire education system for several reasons. Elementary education focuses on teaching basic skills like reading, writing, and arithmetic. These skills are essential for all further learning across subjects. Elementary education fosters the development of critical thinking and problem-solving skills, which are crucial for success in higher education and beyond. Children gain social skills, teamwork, and effective communication during their elementary school years. e-resources have become an integral part of the education system in general, as well as a valuable resource for teachers and students. Use of e-resources in elementary education plays an important role in shaping the future of the students.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

eResources, Elementary Education

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Creative Commons Attribution 4.0 and The Open Definition

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The government of India's flagship initiative, the Pradhan Mantri Mudra Yojana, was launched in 2015 and aims to finance the unfunded while encouraging an entrepreneurial culture in the nation. People who enjoy being entrepreneurs and have the potential to benefit from the market are eligible for loans without the need for collateral under this scheme. Many women who were unable to take the initiative, because they lacked collateral, have benefited from this scheme by being able to pursue a career in business. With the PMMY initiative, women were able to start businesses without the need for collateral and obtain loans, which improved their potential and entrepreneurship abilities. A business needs to be proficient in a variety of talents in order to succeed, including social skills, business management, and decision-making abilities. This empirical study assesses the impact of Mudra Yojana on women entrepreneurship. A qualitative analysis of data gathered on different parameters using the Likert scale has been done in the study to assess the impact of PMMY on women entrepreneurship. Exploratory Factor Analysis has been used in the study.

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 Keywords

PMMY, Women Entrepreneurs, Business Management Skills, Decision-Making Skills, Social Skills, Likert Scale, Exploratory Factor Analysis

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Creative Commons Attribution 4.0 and The Open Definition

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Small and medium-sized businesses, or MSMEs, are important drivers of economic expansion and job creation, particularly in developing nations like India. Most SME failures in India can be attributed to their lack of accounting knowledge and skills, which leads to the preparation of no-cost and management accounting records. In India, MSMEs still experience a high failure rate. This study intends to investigate the cost and management accounting procedures of sixty MSMEs in the Udaipur district, comprising twenty-four micro, twenty-four small, and twelve medium-sized companies. The study examined the various cost and management accounting practices used by MSMEs. The study discovered that MSMEs' cost and management accounting practices are very limited and it was revealed that some people did not keep cost and management accounting records because they did not believe the business was large enough to warrant explicit record-keeping. Findings show that there is no significant difference between C&M practices based on size and other demographics such as respondent gender, education qualification, industry type, investment, and number of employees.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Micro, Small and Medium Sized enterprises (MSMEs), Cost and management accounting practices, Lack of accounting knowledge

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Creative Commons Attribution 4.0 and The Open Definition

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This dissertation explores the impact of social media, e-commerce, and m-commerce platforms on the smartphone buying behavior of Generation Z. As digital natives, Generation Z's purchasing decisions are significantly influenced by online platforms. This study aims to identify the key factors on these platforms that affect their smartphone purchasing decisions. A quantitative research approach was adopted, with data collected through an online survey distributed to a stratified random sample of Generation Z individuals. The survey was composed of questions on social media usage, mobile commerce (m-commerce) technology, buying patterns concerning smartphones, and the determinants of purchase decision. The data was analyzed using statistical techniques including frequency distribution tables and a Chi-Square test. The findings provide valuable insights into Generation Z's smartphone buying behavior and the role of digital platforms in shaping these behaviors. The outcomes of this analysis have substantive implications to smartphone companies as it helps them to know how Gen Z is purchasing, thus mapping their marketing strategies. This research contributes to the academic field of Marketing and Consumer Behavior by providing a comprehensive analysis of Generation Z's smartphone buying behavior in the context of digital platforms.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Generation Z, Behavior, Purchase, Smartphone

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The monitor model in SLA distinguishes between language learning and language acquisition as acquisition is natural and subconscious while learning is conscious knowledge of the rules of the language. Comprehensible input and low level of affective filter ensure language acquisition. Competence acquired through acquisition is the tacit knowledge of the language system whereas competence acquired through learning acts as a monitor or editor of language use. The monitor model also explains the role of cognitive and metacognitive factors that impact second language learning and their implications for language teaching and learning in SLA context.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

SLA, ESL, EFL, learning, acquisition, hypothesis, monitor, affective-filter, cognitive, metacognitive, metalinguistic, tacit, morpheme, predictable, lateralization, input

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Creative Commons Attribution 4.0 and The Open Definition

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Abstract: Education has always been seen as a tool for bringing about societal change. It is impossible to achieve this goal without first enhancing classroom procedures. Teaching is an activity that is planned and carried out with the goal of achieving many different goals, including behavioral changes in the students. Teachers that are effective are aware of how their pupils think and learn. "The key takeaway is that students can acquire social skills and academic knowledge, but they can also learn how to develop into integrated individuals who engage with the outside world, benefit from it, and contribute in return." (Weil, Joyce, and Calhoun, 2009).Without the ability to collaborate with others, engage in democratic processes, and exhibit empathy, a student's education is not complete. Communication researchers need to understand the ideas of the self and self-concept. Theorists began to acknowledge the part that individuals play in communication in the 1970s and 1980s. One mechanism that has been recognized as providing regularity to interpersonal communication is the self-concept. Studies have looked into a variety of topics, including ethnic identities, technology use and self-perception, communication anxiety at the individual level, and the function of speech in the formation of one's self-concept. According to this research and theory, communication and information processing are mediated by factors pertaining to the self and self-concept. The information processing approach places a strong emphasis on how kids manage, track, and plan with information. The thought and memory processes are at the heart of this strategy. The information-processing approach holds that children acquire progressively more complicated knowledge and abilities as a result of their ever-growing capacity to process information (Halford, 2008).Through improving the processing of self-relevant information, improving the retrieval of pertinent information, and influencing information interpretations, self-concept plays a significant role in information processing. "Self" is a more inclusive construct that encompasses ideas of agency and consciousness in addition to identification, relationships, roles, personality, and the physical body. The term "self-concept" describes a person's sense of self or the collection of beliefs they have about themselves, such as their sense of self-worth or self-evaluation. Differing responses in social contexts can be explained by different characteristics and self-concepts.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Self-Concept, Information Processing Approach, Physics.

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Creative Commons Attribution 4.0 and The Open Definition