Volume 14 | Issue 4 |

 Abstract

This study is based on understanding something that we come across almost every day but don't always stop and think about properly--why people keep buying the same brand again and again, even when there are many other options available. In today's market, just having a good product is definitely important, but at the same time, it is no longer enough on its own. Customers now expect brands to connect with them in a more meaningful and consistent way. The main objective of this research is to examine how consumer engagement influences brand loyalty, especially in the FMCG sector, with ITC as the primary focus. A total of 81 responses were collected through a questionnaire. While collecting the data, it was observed that many people already had fixed preferences for certain brands, even when similar alternatives were easily available in the market. Factors like trust, product quality, and communication were taken into consideration. It was also noticed that people who interact more with a brand--either directly through usage or indirectly through advertisements and social media--tend to develop a stronger sense of trust over time. So, engagement may not always be clearly visible, but it works gradually in the background. Over time, it builds familiarity, and that familiarity often turns into loyalty without the consumer even realizing it fully.

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 Keywords

Consumer Engagement, Brand Loyalty, FMCG Sector, ITC Limited, Consumer Behavior, Brand Trust, Customer Experience

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

"From data to practice: A study on contextual hurdles in HR analytics adoption", it is an empirical study, in today's digital and mass media communication era, Human Resource Analytics in organization it develop as an essential tool for evidence-based decision-making in HR practices such as, Recruitment, Performance appraisal management, and retention, compensation etc. but yet it is facing a significant challenge in adoption of these analytics, mainly in developing the HR analytics and economies such as India. This is grounded in an open system theory, TOE framework, Change management perspectives, and Resource based view. This study particularly focus on examining the organizational technological, and environmental challenges to implement the Human Resources Analytics. This research address the essential key objectives such as, assessing impacts of change in management, identifying the data quality, and mainly leadership roles, by analysing all of these objectives and the adoption of HR analytics. This is a Quantivative information collected through survey and collected the responses of 72 HR employees from different industries or organization, by using a structured questionnaire in google form and used various scales like Likert, Multiple choice, Ranking and rating scales, and the data analysed by using frequency distribution, tables and graphs of percentage (pie charts). From findings which shows that there is (79.2%) high adoption of Human Resource Analytic tools, and effectively utilizing the insights in decision making (87.5%, on the other hand the challenges like 47.2% is sufficient and moderately using analytical skills, there is budget constraints around 45.8%, the quality of data to using analytical tools is an issue it is around (66.7%) in frequent, change resistance is 38.9% and leadership inconsistency in organization is 45.8%. there is a dominance of IT sector which underscores the tech-driven progress, there is a strong cross departmental collaboration and coordination is around 41.7%. This data focusses on the study which bridges the gap between the Human Resource Analytics adoption and practice, this study also highlights the need for enhancing the skills and the commitment of the leadership in organization to overcome the hurdles in HR Analytics adoption in industries.

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 Keywords

(HRA) Human Resource Analytics, Hurdles in adoption of HRA, Open system Theory, Data quality, Organizational readiness, HR practitioners, TOE framework, Resistance to change management.

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The ongoing conflict involving Iran has intensified concerns about global energy security and regional stability. For India, a major energy-importing country, the consequences are immediate and wide-ranging. Disruptions in supply routes, especially through the Strait of Hormuz, have raised concerns about fuel availability, price volatility, and broader economic pressure. This paper examines the impact of the Iran conflict on India across multiple dimensions, including energy security, domestic economy, agriculture, trade, and foreign policy. It argues that while India faces structural vulnerabilities due to its dependence on external energy sources, it continues to respond through diversification, diplomatic balancing, and strategic planning. The study highlights the need for long term resilience in energy and foreign policy to manage such external shocks

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 Keywords

Iran Conflict, India, Energy Security, LPG Crisis, Foreign Policy, Strategic Autonomy, Economy Introduction

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 Abstract

Polycystic Ovary Syndrome (PCOS) is a prevalent endocrine disorder affecting women of reproductive age, with significant implications for physical and psychological well-being. This study aims to assess the attitude towards PCOS among young women in Tamil Nadu and to examine its association with selected socio-demographic and clinical factors. A descriptive research design was adopted for the study. Data were collected from women aged 18-35 years across selected districts of Tamil Nadu using a non-probability convenience sampling method. A semi-structured questionnaire was used to assess socio-demographic characteristics and attitudes related to PCOS. The findings show that attitudes towards PCOS are varied, with nearly one-third (34.9%) of respondents demonstrating low attitude, while 32.5% each showed moderate and high levels. The majority (75.9%) of respondents belonged to the 21-25 years age group, and the vast majority (85.5%) were unmarried. More than half of the respondents were postgraduates (57.8%) and students (59.0%). Further inferential analysis using non-parametric tests indicated that there were no statistically significant differences in attitude scores across most socio-demographic variables. However, significant differences were observed with respect to clinical diagnosis of PCOS, irregular menstrual periods, and experience of hair thinning or hair loss (p < 0.05), indicating higher attitude scores among affected respondents. Overall, the findings highlight the need for targeted awareness programs focusing not only on improving knowledge but also on shaping positive attitudes towards PCOS. Incorporating peer support and experiential learning approaches may further enhance attitude change and promote better health outcomes among young women.

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Polycystic Ovary Syndrome, awareness, attitude, young women

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This research paper presents an integrated analysis of society, poverty, religious beliefs, and human crisis, mainly focusing on the selected poems of Jayanta Mahapatra. Many of his poems were written in different contexts, but there is a deep underlying connection between them, which clearly shows the real tumultuous condition of Indian society. The poem "Dawn at Puri" primarily talks about the poverty, death, and devastating condition of Indian society hidden behind the holy places. Religious faith fails to eliminate human sufferings completely. Another poem, "Hunger," deals with the extreme poverty and the moral degradation where human relationships cannot survive. The term "hunger" has multidimensional meanings portrayed by the writer. On the other hand, the poem "Indian Summer" reflects the feelings of human conflict, fatigue, and emptiness through the scorching heat and stagnant environment of nature. Mahapatra raises deep social, moral, and philosophical questions through his poetic ways and beautiful imagery. In his poems, nature plays a major role as not only just a backdrop but also a symbol of the mental and social condition of humanity. At the same time, he confronts the reader with moral questions by pointing out the limitations of religious beliefs and the brutal reality of poverty. As a result, these three poems together give a complete picture that shows the complexity of modern Indian society and the deep problems in human life.

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 Keywords

Integrated, Poverty, Crisis, Society, Human life

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Creative Commons Attribution 4.0 and The Open Definition

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This project provides an effective solution to replace the traditional manual switch-based system with an advanced voice-controlled home automation system. The system is designed to reduce manual work and save time by enabling users to control household appliances through voice commands. It eliminates the need for physical interaction with switches and provides a more convenient and efficient way of managing home devices.By using Internet of Things (IoT) technology, this system ensures fast communication and allows users to control appliances from anywhere in the world. In this project, we have developed a Voice-Controlled Home Automation system that is automatic, user-friendly, and highly reliable. The system continuously waits for voice commands from the user through a smartphone or voice recognition module. Once the command is received and processed, the system performs the required action, such as turning devices ON or OFF. The user can control and monitor home appliances remotely, which reduces effort and improves accessibility, especially for elderly and disabled individuals. This system also helps in saving energy by allowing efficient control of devices. Overall, the voice-controlled home automation system enhances comfort, efficiency, and modern living by providing a smart and intelligent way to manage home appliances .

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 Keywords

Voice-Controlled Home Automation Internet of Things (IoT) Smart Home System Voice Commands Automation Remote Control Home Appliances Wireless Communication Smartphone Control Voice Recognition Energy Efficiency User-Friendly System Modern Living Smart Technology Accessibility (Elderly & Disabled Support) Time Saving Convenience Intelligent System

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

semantic segmentation; TRT-ViT; MixBlockC; Vision Transformers; TensorRT; Cityscapes; OHEM; real-time inference; hybrid CNN-Transformer; Semantic FPN.

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Creative Commons Attribution 4.0 and The Open Definition

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The rapid growth of digital media has made it easier to find information, but it has also made it easier for fake news and misinformation to spread, which is a major threat to public discourse. At the same time, predicting how popular news articles will be is important for understanding how users interact with content and how it spreads. In this paper, we created a new dual-task machine learning framework that uses both textual content features and user engagement metrics to find fake news and predict how popular news will be. We used Natural Language Processing methods, specifically TF-IDF vectorization, to get useful representations from news headlines. We also added user-focused features like past behavior, engagement patterns, sentiment analysis, and source reliability to make the credibility assessment more accurate. We used Support Vector Machine (SVM) to tell the difference between real and fake news and Random Forest to guess how popular something will be. We developed a web interface where users can input news headlines and engagement metrics to receive real-time fake news detection and popularity predictions. Experimental results demonstrate that our approach achieves superior performance compared to traditional content-based methods, validated through confusion matrices and standard classification metrics.

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 Keywords

Fake News Detection, News Popularity Prediction, TF-IDF, SVM, Random Forest, NLP, User Engagement

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 Abstract

Focal fibrous hyperplasia (FFH), also known as irritation fibroma, is a common benign reactive lesion of the oral cavity caused by chronic irritation such as cheek biting, sharp teeth, or ill-fitting dental appliances. It typically presents as a painless, slow-growing mass and is most commonly seen on the buccal mucosa, tongue, or gingiva. These lesions are non-neoplastic in nature and arise as a response to repeated trauma. This case report describes a patient with a gradually enlarging, asymptomatic gingival growth. The lesion was surgically excised, and histopathological examination confirmed the diagnosis of focal fibrous hyperplasia. The patient showed good healing with no recurrence on follow-up. This case highlights the importance of early diagnosis, removal of the source of irritation, and simple surgical management for successful treatment.

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Creative Commons Attribution 4.0 and The Open Definition

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In the contemporary digital age, students are increasingly exposed to smartphones, social media, and online entertainment, which significantly influence their academic performance. Excessive screen time often leads to distraction, reduced concentration, and poor study habits. This study aims to examine the impact of a structured digital detox program on students' academic performance. An experimental research design was adopted with a sample of 60 undergraduate students divided into experimental and control groups. The experimental group participated in a 7-day digital detox intervention, while the control group continued their regular digital usage. Pre-test and post-test scores were compared to analyze the effect. The results indicate a significant improvement in academic performance, concentration, and study habits among students who underwent digital detox. The study highlights the importance of digital discipline in educational settings and suggests integrating digital detox strategies into academic practices.

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 Keywords

Digital Detox, Academic Performance, Screen Time, Students, Experimental Study, Higher Education.

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Creative Commons Attribution 4.0 and The Open Definition