Volume 12 | Issue 4 |

 Abstract

This research work focuses on the investigation of various bird species that can be found in the agricultural areas around the semi-urban area of Gwalior District. Our study aims to gain a comprehensive understanding of the bird communities thriving in this unique environment by conducting systematic field surveys and collecting data. Through the use of observational methods and scientific techniques, we have identified and documented the different bird species present, taking into account factors such as seasonal variations and habitat preferences. Through our study, 90 species of birds have been recorded under 13 families and 30 orders. By establishing a baseline understanding of avian diversity in this specific context, our research aims to provide valuable insights for promoting sustainable agricultural practices and conserving wildlife. Ultimately, this study not only enhances our understanding of the complex relationships between bird communities and agricultural landscapes but also serves as a basis for making informed decisions regarding land management and biodiversity conservation in semi-urban areas of District Gwalior, Madhya Pradesh, India. Variances are also seen in different seasons.

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 Keywords

Agriculture area, Communities, Biodiversity, Habitat, Wildlife

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Creative Commons Attribution 4.0 and The Open Definition

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Cloud storage services are being used more and more, protecting the security and privacy of data stored in the cloud is becoming increasingly important. Using encryption techniques to encrypt data before uploading it to the cloud is one way to solve this problem. However, because the data must first be decrypted, typical encryption techniques make it more difficult to search for and retrieve certain information from the encrypted data. The effectiveness and utility of cloud storage solutions are hampered by this restriction. This study suggests a novel method for keyword search on encrypted data in cloud storage that makes use of the Advanced Encryption Standard (AES) encryption technique to get around this problem. One popular symmetric encryption technique that is well-known for its reliability and effectiveness is the AES algorithm. The suggested solution guarantees the privacy of data saved in the cloud by utilizing AES encryption, which also makes it possible to conduct effective keyword-based searches without requiring decryption. To facilitate effective data search operations on the encrypted data, the suggested method combines index structures and other cryptographic approaches, such as AES encryption. During the encryption process, a safe index is created that makes it possible to efficiently retrieve encrypted data associated with keywords. Since only authorized users have the decryption keys needed to access the plaintext data, the encrypted data is kept private. The data owner may designate access permissions during data outsourcing according to their user identification. Accessing data from the cloud requires a unique identity and a decryption key for users. Here, the owner of the data can also set a time limit for cloud data access. The findings show that utilizing the AES encryption technique, keyword search on encrypted data in cloud storage strikes a compromise between data privacy and search functionality. The solution provides a practical way to safely store and retrieve data from the cloud while making sure that private data is shielded from unwanted access.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Cloud storage services, Security, Privacy, Encryption techniques, Data protection, Advanced Encryption Standard (AES), Symmetric encryption, Keyword search, Index structures, Cryptographic approaches, Data privacy, Access permissions, Data outsourcing, Data owner, Decryption keys, User identification, Time limit, Data access, Compromise, Search functionality

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Creative Commons Attribution 4.0 and The Open Definition

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In the modern world, the information technology (IT) sector is essential to fostering economic growth, digital transformation, and worldwide innovation. The IT industry, which includes software development, hardware production, IT services, and digital solutions, is defined by quick technology breakthroughs, constant innovation, and changing consumer needs. IT specialists are at the vanguard of creating, deploying, and overseeing state-of-the-art systems, apps, and technologies that enable companies, groups, and people to prosper in the digital era. The dynamic and competitive structure of the IT business presents a plethora of chances for career advancement, professional development, and cross-domain collaboration. As such, the industry plays a pivotal role in influencing the trajectory of technology and propelling global digital innovation.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

: Information technology, digital transformation, economic growth.

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Creative Commons Attribution 4.0 and The Open Definition

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Work is a major source of life satisfaction, but it can also be a major source of stress. Due to economic rationalization and globalization, many organizations are undergoing continuous change in their working environments, which results in job insecurity, increased workloads, and job restructuring. The stress has both positive and negative effects on people. Stress management requires the ability to reduce and control it as one of its key components. Maintaining work-life balance enables employees to strike a healthy balance between their professional and personal responsibilities, as well as their family life. The study is done to know the significant impact of Stress & Work-life balance on employee performance in tyre manufacturing industry. The methodology adopted and information collected is based on primary and secondary type of data. The results of the regression model using the independent variable in the study was carried out. Based on the findings of this study, it was recommended that there is need for organizations to design programmes that will help employees to overcome the stress related to work.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Stress, Work related stress, Work Life balance, Stress Management, Employee performance

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Creative Commons Attribution 4.0 and The Open Definition

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This Article focuses on the general awareness of the people regarding drug abuse, it's legal repercussions and the general ways to counter the menace. It endeavours to gauge the perception and level of awareness of the people about drug abuse. In this, there is a questionnaire which is based on narcotic drugs and psychotropic substances abuse. Random sampling method was used and analyzed by using bar graph which gives accurate result observation. On the basis of results we conclude how to make people aware of the hazards of drug abuse. Total 504 people participated in the survey.

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 Keywords

Narcotic Drugs , Psychotropic Substances , Drugs Abuse , Covid-19 Pandemic.

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Creative Commons Attribution 4.0 and The Open Definition

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Abstract: This comprehensive analysis explores the impact of social media on the hospitality industry in India and its future prospects. Social media platforms have become central in shaping visitor experiences, managing hotel reputations, and enhancing customer engagement. User-generated content on these platforms holds significant trust among consumers, often influencing their decisions more than official hotel information. The study emphasizes the importance of hotels actively participating in social media to connect with potential customers and monitor guest feedback. The Indian hospitality sector is adapting to provide high-quality services at competitive prices, with many hotels establishing dedicated social media management teams. Social media not only attracts new customers but also boosts customer loyalty, satisfaction, and word-of-mouth marketing. The paper highlights the impact of social media on hotel reputation through content generation, aggregation, and consumption, emphasizing the role of user-generated content. Furthermore, the study discusses how social media is an essential tool for marketing in the hospitality industry. It facilitates two-way communication with customers, contributing to brand building, public relations, and customer service. While measuring the return on investment in social media remains a challenge, many companies are increasingly using these platforms to promote their businesses. The paper also outlines specific ways in which social media benefits the hospitality sector, such as sharing information about hotel facilities, engaging customers through gamification, enabling just-in-time marketing, extending concierge services, and managing service recovery. User-generated content emerges as a powerful tool in hospitality marketing, as it showcases hotel facilities, builds trust, and raises brand awareness. Additionally, the research delves into the challenges and opportunities in the Indian hospitality sector, drawing from a report by CARE Ratings. It examines existing inventory, upcoming supply, and the performance of major markets in India, highlighting growth in occupancy rates, average room rates, and revenue per available room. In conclusion, social media continues to shape the Indian hospitality industry, offering opportunities for growth and engagement. As the sector evolves, maintaining a strong online presence and leveraging social media will be essential for sustained success in this competitive landscape.

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 Keywords

Keywords: Social Media, Hospitality Industry, India, User-Generated Content, Hotel Reputation, Marketing, Customer Engagement, Occupancy Rates, Revenue per Available Room

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Creative Commons Attribution 4.0 and The Open Definition

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Problem statement: "An Experimental Study To Assess The Effectiveness Of Hypertonic Saline Nebulized Endotracheal Suctioning On Hemodynamic And Respiratory Parameters Among Patient In Mechanical Ventilator In Selected Hospitals Of South Gujarat" Aim of the study: The aim of the study was to identify the effect of hyper tonic saline nebulized suction on airway clearance among patient connected to mechanical ventilator. Objectives: 1) To assess the hemodynamic and respiratory parameters among patient on mechanical ventilator.2) To assess the effectiveness of hypertonic saline nebulized endotracheal suctioning on hemodynamic and respiratory parameters among patient on mechanical ventilator.3) To find out association between the effectiveness of hypertonic saline nebulized endotracheal suctioning with selected demographical variable among patient on mechanical ventilator. Method: Quasi experimental research design is sub division of experimental research design. With experimental one group pretest post-test and one control group research design was adopted for this study. A total of 60 patients who connected to mechanical ventilator s were selected by purposive sampling technique. Data was collected by using structured interview schedule consisting of demographic variables and by investigation of ABG. Results: The majority of the patients in control group and experimental of demographical are belongs to 40-55 age groups and male, obese, vegetarian dietary pattern, more than 10 days of hospital stay, industrial worker, on IPPV mode of ventilator, alcoholism habit and smoking habit. Hemodynamic and respiratory parameters are majority in control group and experimental group are normal rage. In relation with hypertonic saline nebulized suction on hemodynamic parameters among patient in mechanical ventilator for experimental pre- test mean 1334.86 and post- test 1317.55 and computed t value is 2.947 and table value is 2.05 its mean that computed value is more than table value mean it's significant. It shows that hypothesis H2 is accepted for experimental group value The obtained chi-square values show that there was a significant association between hypertonic saline nebulized suction score with the selected demographic variables Such as habit of alcohol, smoking, ET suction frequency and present mucolytic drugs & there is no significant association of demographical variable Such as age, sex, dietary pattern, present of respiratory disease, body built, mode of ventilator, ET suction, occupation and past history of ventilator.

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ABBREVIATION EXPANSION NS Not Significant S Significant DF Degree of freedom SD Standard deviation N Number of sample > Greater than < Less than % Percentage ?2 Chi square HR Heart rate SBP Systolic blood pressure DBP Diastolic blood pressure TD Tidal volume ABG Arterial blood gases RR Respiratory rate ET Endotracheal tube ICU Intensive care unit MV Mechanical ventilator COPD Chronic obstructive pulmonary disease CCU Critical care unit MRD Multidrug resistance TT

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Entry of new firms in life insurance industry has increased competition over the last few years. It is due to increased innovations among the new entrants. If the life insurance companies want to maintain their position in this competitive market, then developing a competitive advantage alone is not enough, rather its sustainability is the critical element. Today, companies should create attractive offers as compared to their competitors and only then they will be able to create the sustainable relations with the customers. Therefore, there is need that management should devote more time by using critical thinking on this issue. Competitive advantage is the attribute that allows an organization to outperform its competitors. It is a value adding strategy that is not being implemented by potential competitors and can hardly be duplicated by competitors. Efforts to duplicate competitive advantage need to have been rendered futile. An organisation is said to have competitive advantage if its profitability is higher than the average profitability for all companies in its industry. The aim of this paper is to analyse how a company can create competitive advantage to capture the more market that will ultimately help to create sustainable competitive advantage. The study uses largely of a secondary data that is descriptive in nature. It is concluded that in order to maintain sustainability in the market, the industry should explore new opportunities in the new market.

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Competitive Advantage

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

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Industry is "What makes in large scale or small scale but it is usually linked to number of employees that work for the company and the turn over generated each year". The study focus on the Tata Motors the large scale industry financial performance in India. The term large scale refers to the size of a firm in terms of the number of employees and sometimes the annual turnover, depending on the economy and industrial sector perspective. Tata Motors has always taken its value not only in India; it has created its value in overall world economy. The aim of the study is to analyse the financial performance of Tata motors for the period 2000-2001 to 2022-2023 and its problems and prospects. Based on the objectives the major findings on major financial indicators such as current assets, current liabilities, net profit, current ratio and debt equity ratio were fluctuating during the study period.

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Financial Performance, Large-Scale Industry, Tata Motors, Current Assets, Liabilities, Net Profit, Current Ratio, Debt Equity Ratio.

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Creative Commons Attribution 4.0 and The Open Definition