Volume 11 | Issue 4 |

 Abstract

Social media is a vital part and critical aspect of communication, and businesses have taken advantage of it to enhance their client base and drive sales. However, merely having a social media existence does not guarantee customer engagement. This research paper aims to identify effective social media techniques that businesses can use to increase customer engagement. The study utilizes a literature review approach, analyzing relevant literature and case studies to identify the most effective techniques. The findings recommend that companies prioritize creating high-quality and relevant content, building and nurturing relationships with their followers, utilizing various social media platforms to reach a broader audience, and utilizing the information in analytics to find out their performance and adjust their performance strategies accordingly. Implementing these techniques will help businesses increase customer engagement and improve their overall social media performance.

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 Keywords

social media, customer engagement, analytics, campaigns.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

As people are moving towards advanced technology so the usage of digital payments increased which reduced carrying physical cash resulting in a green initiative. It also has options for booking tickets which makes people easily book tickets and also generates revenue through advertisements of shows for which they sell tickets. This research paper presents a comprehensive financial analysis of Paytm, a leading digital payments and financial services company in India. The study examines the company's financial performance for the financial years 2021 and 2022, with a focus on its efficiency, profitability, and sustainability. The study also analyzes the company's financial statements, including the income statement, balance sheet, and cash flow statement, to understand the trends and patterns in its financial performance. In addition, the study investigates the impact of various internal and external factors, such as competition, regulatory environment, and technological advancements, on Paytm's financial performance. The findings of this study are expected to provide valuable insights for investors, analysts, and policymakers in assessing Paytm's financial health and making informed decisions about the company.

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 Keywords

Digital Payments, Physical Cash, Tickets, Advertisements, Revenue, Paytm

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 Abstract

Non-Performing Assets had been a serious concern for Indian commercial banks and public sector banks in particular. After several ups and downs, Punjab National Bank is still struggling to retain its supremacy as one of the oldest banks in India. MD and CEO of the bank recently announced that, it has to face a loss of Rs1700 crores due to increase in interest rates. Disproportionate assets was another concern for PNB. However, as per its MD and CEO, PNB is recovering as per the targets set. This research paper is aimed to analyze its NPAs from 2001 to 2020 using appropriate tools like regression analysis. It has taken into account 8 key financial metrics to compare it with Net NPAs. Objective of the paper is to identify the key metrics where there is high impact on its Net NPAs. It would help us to understand the areas to be focused to revive the performance of one of popular public banks in India.

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 Keywords

NPAs, Recovery, Operating profit, Net Interest Margin.

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 Abstract

Since times immemorial, woman has been the victim of male domination and oppression and is treated like a beast and an object for pleasure. Man looked at woman as weaker sex and his sole property. Women are not born to either fortune or position and may well have been living, adjusted to the terms and conditions dictated by the men-folk within the family and in the society at large. It is a fact that the woman is a victim everywhere of the prevalent social norms. She gets trapped within the set moral codes and social norms of the society and consequently leads an unhappy life. As a matter of fact, a woman is born to be as free as man but she is victimized,marginalized and subdued by the male community everywhere in patriarchal culture. She has been the subordinate sex, 'the second sex' and has to conform to the male standards. The term 'man' usually reveals the entire human race, while the term 'woman' is silent and not mentioned.

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 Keywords

Marital Disharmony,Victimized, subjugation, marginalized, patriarchal, society, Discrimination, subdued, social norms, community.

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Acceptance of mental phenomena in terms of thinking, perceiving, knowing and as a whole experiencing something, is necessary for reception of Intentionality theory, which articulates an unique feature of thought, consciousness or other many mental states, which makes a mental act intentional or directed towards some objects, things or states of affairs. There is confrontation between Physicalists and Psychologists pertaining acceptance of both ontological and epistemological status of mental phenomena, which was ingrained in the long gone problem of mind, namely mind-body problem. Ludwig Wittgenstien, an Austrian Linguistic Philosopher in his later phase has relinquished impact of intentionality on public language and even ontological status of mental phenomena as a psychologist although mostly preferred to consider himself a behaviorist rather than a physicalist . On contrary, Frank Jackson, a contemporary Australian Analytic philosopher against reductionist approach of both Physicalism and Psychologism, has coined a new theory of mind-body problem, in which he accepts mental phenomena as the effects rather than causes of physical phenomena instead of rejecting Physicalism as false. In this connection through my paper, I will try to discuss significance of intentionality on using a language from the perspective of Frankian anti-physicalism as a counter part of later Wittgenstein's materialistic view regarding impact of intentionality on language.

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 Keywords

Intentionality, Frankian approach, Later Wittgenstien, language-use, Physicalism, Psychologism, Mental Phenomena

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The article discusses the emergence of digital payment technologies and how they have revolutionized how customers handle their finances. These payment methods are popular due to their convenience and security, especially in developing nations like India. However, the impact of digital payment methods on consumer satisfaction is still uncertain. The article states that a study is being conducted to examine the variables that affect Indian consumers' satisfaction with digital payment methods, specifically Paytm, PhonePe, and Google Pay. The results of the study could have significant implications for digital payment service providers, researchers, and policymakers The study aims to enhance our understanding of digital payment methods and their effects on consumer satisfaction. The goal is to offer insights that will enable digital payment providers to improve their services and better understand the requirements and expectations of their customers. Policymakers can also use the findings to promote digital payments and financial inclusion. Keywords: Financial Inclusion, Digital Payment System, Consumer Satisfaction, Developing Markets

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Digital payment platform ,paytm , Googlepay, phonepay, customer satisfaction

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The metaverse is a virtual space that has the potential to revolutionize the way we work, play, and interact with each other. In recent years, there has been growing interest in the application of metaverse technology to supply chain management. This thesis examines the potential benefits and challenges of using metaverse technology in supply chain operations, as well as provides recommendations for how organizations can best implement metaverse technology in their supply chain operations.

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 Keywords

METAVERSE, SUPPLY CHAIN, APPLICATION OF METAVERSE, DHL

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

A deep learning network was trained on a skin disease dataset and a deep learning model was obtained ,the model is able to discriminate between melanoma nd non melanoma lesions

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 Keywords

deep learning, melanoma , inception-resnet-v2

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Creative Commons Attribution 4.0 and The Open Definition

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Many different types of risks like Leverage risk, Interest rate risk, Transaction risk, Counterparty risk and Country risks affects the foreign exchange markets because of its high liquidity and comparatively high trading volume. Therefore, to reduce risk, efficient portfolio for foreign exchange market is very much essential nowadays. This study proposes use of quantum harmonic oscillator model to generate portfolio return ratio and getting idea about portfolio construction. This approach will also help to establish relation between different probabilities of the eigenstates of currency market and its portfolio return.

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 Keywords

Quantum harmonic oscillator, Leverage risk, Interest rate risk, Transaction risk, Counterparty risk, Country risks, foreign exchange market, Eigenstate and Portfolio return.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Endocrine disruptors are produced naturally as well through various anthropogenic activities. Both of these types are capable of producing a certain endocrine disruption in the physiology of organisms dwelling in that environment. A multitude of study revealed and recorded the occurrence of Endocrine Disrupting Compounds (EDCs) in Indian freshwater which were at potentially toxic levels. Bisphenol A (BPA) is one such compound whose accumulation in the freshwater ecosystem causes disruption in the endocrine physiology of the fishes as it simulates estrogenic activities. Liver is one of the major organs in fish that aids in detoxifying the system. The current study aims to understand the detrimental effects of Bisphenol A on the liver histopathology of Labeo rohita a commercially available food fish.

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 Keywords

Keywords: Endocrine disruptors, Bisphenol A, liver histopathology, detrimental effects.

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Creative Commons Attribution 4.0 and The Open Definition