Volume 13 | Issue 4 |

 Abstract

Employer branding has become a critical strategy for financial institutions seeking to attract and retain top talent in a competitive job market. This study examines the impact of employer branding on talent acquisition, focusing on key factors such as corporate reputation, workplace culture, career growth opportunities, and compensation. Using a combination of primary and secondary data, the study explores how employer branding influences job seekers' perceptions and recruitment outcomes. Statistical tools such as factor analysis, regression analysis, and correlation analysis are used to assess the relationship between employer branding elements and talent acquisition effectiveness. The findings suggest that a strong employer brand enhances an institution's ability to attract skilled professionals, improves employee retention, and strengthens organizational competitiveness. The study also highlights challenges such as changing workforce expectations and evolving industry trends that impact branding effectiveness. The research provides valuable insights for financial institutions to refine their employer branding strategies and improve their recruitment efforts.

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 Keywords

Employer Branding, Talent Acquisition, Financial Institutions and Corporate Reputation

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: Constipation is one of the most prevalent gastrointestinal comorbidities seen in children with cerebral palsy (CP), significantly affecting their health, daily functioning, and quality of life. Traditional management relies heavily on pharmacological interventions, but these may cause side effects and often do not address underlying neuromuscular dysfunctions. Physiotherapy provides a non-invasive, holistic approach to enhance bowel motility and support gastrointestinal health in these children. This narrative review explores the role of various physiotherapy modalities, including abdominal massage, connective tissue manipulation, stretching exercises, osteopathic treatment, structured physiotherapy programs, and electrotherapy techniques such as TENS and interferential current (IFC), in managing chronic constipation in children with CP. Recent studies demonstrate encouraging outcomes, emphasizing the need for physiotherapy integration into multidisciplinary constipation management strategies. Future research focusing on standardized protocols and larger trials is essential to establish strong clinical guidelines.

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Cerebral palsy, constipation, physiotherapy, abdominal massage, stretching exercises, electrical stimulation, pediatric rehabilitation

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The excessive use of pesticides in agriculture poses serious health risks to consumers and affects food safety. This project proposes an IoT-based solution for monitoring pesticide levels in fruits and vegetables in realtime. The system integrates sensor technology, machine learning, and cloud computing to detect and analyse pesticide residues. The IoT-enabled sensors collect chemical composition data from the produce, which is then processed using a machine learning algorithm to determine pesticide concentration levels. The data is transmitted to a cloud-based platform for storage, analysis, and visualization, providing real-time alerts to farmers, vendors, and consumers. This solution enhances food safety, promotes sustainable agricultural practices, and ensures regulatory compliance by enabling continuous monitoring and early detection of harmful pesticide residues.

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IoT, Pesticide Monitoring, Food Safety, Smart Agriculture, Wireless Sensors, Machine Learning, Cloud Computing, Precision Farming, Real-time Monitoring

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The Uniform Civil Code (UCC) continues to be one of the most contentious and sensitive issues in the legal and socio-political scenario of India. This research paper examines the history, constitutional necessity, and current relevance of the implementation of a UCC in India. It examines the paradox between personal laws based on religious traditions and the necessity of a uniform code of civil laws that promote equality, secularism, and national integration. The study also examines judicial interpretations, popular views, and legislative attempts towards the UCC. By weighing arguments in favour of and against the code, the paper tries to present a balanced picture of the viability, challenges, and possible road map to its implementation. Finally, the research determines the necessity of finding a balance between individual rights and collective identities in a pluralistic society.

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 Keywords

Uniform Civil code , HAMA , Constitution, Marriage, Adoption , Inheritance, etc

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This paper revisits the study of international relations (IR) by juxtaposing selected Western and non-Western theoretical frameworks. It focuses on Realism, Liberalism, and Constructivism on the Western side, and on Chinese Tianxia, Muhammad Ayoob's Third World (Subaltern) Realism, and Islamic governance principles on the non-Western side. After outlining each theory's core assumptions in the literature review, the paper adopts a comparative analytical approach to highlight contrasts in worldviews, actors, moral norms, and sources of order. The methodology is qualitative and theoretical, involving critical literature analysis and conceptual comparison. The comparative analysis shows, for example, that Western Realism's state-centric, power-political view contrasts sharply with Tianxia's universal-harmony vision, while Islamic thought emphasizes a moral community of believers guided by justice. By critically examining these diverse perspectives, the paper demonstrates that incorporating non-Western concepts enriches IR theory and addresses criticisms of Eurocentrisme-ir.infoe-ir.info. The discussion interprets these findings in light of recent scholarship, and the conclusion summarizes the implications for a more globally inclusive IR discourse.

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 Keywords

International Relations Theory, Western Theories, Non Western Theories, Realism, Liberalism, Constructivism, Tianxia, Islamic Principles, Third World Realism.

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A pre- experimental study to assess the effectiveness of planned teaching programme on knowledge of adolescent girls regarding prevention of acquired immuno deficiency syndrome in selected higher senior secondary school, Distt. Hisar (Haryana) Majority of adolescent girls were in the age 16-17 years. 63.3% of adolescent girls are from class 11th. Most of adolescent girls are Hindu & belongs to medium class family. In pre-test level of knowledge of adolescent girls showed that 68.3% of adolescent girls were having poor knowledge, 31.7% of population was average of knowledge and 0% of population was having good knowledge. In pre-test level of knowledge of adolescent girls showed that 68.3% of adolescent girls were having poor knowledge, 31.7% of adolescent girls were average of knowledge and 0% of adolescent girlswere having good knowledge. In post-test, Level of peoples in the post test showed that 45% of adolescent girls were having good knowledge regarding prevention of HIV/AIDS and 55% of the adolescent girls were having average knowledge and 0% adolescent girls were having poor knowledge regarding prevention of HIV/AIDS.

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experimental, Assess, Association, knowledge , Population ,dysmenoerrhea, school . Immunodeficiency, prevention.

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This research paper explores the astronomical and cultural significance of the Nebra Sky Disk, discovered in 1999 on the summit of the Mittelberg hill near Nebra, in central Germany. The Nebra Sky Disk, considered the oldest known accurate depiction of celestial phenomena, reveals a remarkably sophisticated understanding of the sun, moon, stars, and their relationship to human timekeeping during the Bronze Age. Its arrangement of celestial elements--particularly the depiction of the crescent moon alongside a cluster of stars, likely the Pleiades--provides the earliest visual evidence of advanced astronomical observation. Subsequent Babylonian inscriptions, dated later than the Nebra Sky Disk, explain the significance of such celestial alignments: when the crescent moon and the Pleiades appear together in a particular configuration, it signals the need to insert an extra month into the lunar calendar to realign it with the solar year. This practice of calendrical adjustment, known as intercalation, is a crucial principle that ensured the accuracy of ancient lunar-solar calendars. A similar logic underpins the Hindu lunar calendar's Adhik Masa, where an additional month is introduced approximately every three years to synchronise the lunar months with the solar cycle. By comparing the Nebra Sky Disk's symbolism with Babylonian calendrical inscriptions and the Indian system of Adhik Masa, this paper suggests a deeper, shared ancestral cultural origin. The consistent appearance of this astronomical knowledge across geographically distant civilisations strongly suggests that these cultures did not evolve in isolation but may trace back to a common source of ancient human understanding. The convergence of astronomical practices highlights the possibility that early human societies, regardless of their location, were connected by a unified pursuit to harmonise human life with the rhythms of the cosmos. The findings contribute to a broader understanding of how astronomical wisdom shaped cultural and religious practices across diverse civilisations.

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Nebra Sky Disk, Adhik Masa, Ancient Astronomy, Lunar-Solar Calendars, Intercalation, Pleiades, Shared Ancestral Culture, Cultural Astronomy, Synchronisation of Lunar and Solar Cycles, Bronze Age Civilisations

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Osteoporosis is a disease that affects more than 200 million people worldwide, causing an estimated 8.9 million fractures annually. One occurs every three seconds. Accurate early detection is essential to avoid further complications. Conventional approaches rarely succeed in reflecting the complex patterns of bone loss. This paper presents a novel hybrid artificial intelligence framework that combines Convolutional Neural Networks (CNNs), Generative Adversarial Networks (GANs), Vision Transformers (ViTs), and Graph Neural Networks (GNNs) for improved osteoporosis prediction from knee radiographs. CNNs extract rich multi-level visual features, GANs augment and adapt real-world data, ViTs capture global relationships, and GNNs model structural bone connectivity. A weighted attention fusion mechanism takes into account the diagnostic relevance of these fused features and dynamically combines them. Tested on 1,650 hand-labeled X-rays, the model reached 94.3% classification accuracy and a 15.2% increase in Grade 1 sensitivity above expert consensus. It estimated 3-year fracture risk with 91.2% accuracy. Bayesian uncertainty estimation improves the transparency of model outputs, which underpins clinical trust in the outputs. This hybrid approach represents an important step forward for AI-powered osteoporosis diagnosis, providing expert-level performance and potential for wide-scale implementation across different healthcare environments.

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Deep Learning, CNN, GAN, Vision Transformer, Medical Imaging, Kellgren-Lawrence Classification.

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This paper responds to increasing healthcare demands by creating a Real-Time Health Analytics System with ESP32 microcontrollers and different parametric sensor to keep the track of important health paramters like blood pressure, oxygen level, temperature of body, etc. This helps patients to control their health with real-time information, emergency notifications, and customized advice, while clinicians receive early intervention features.

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 Keywords

- Heart Rate Monitoring, Healthcare IoT, Remote Patient Monitoring, Health Data Analytics, Cloud-Based Health Monitoring.

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Creative Commons Attribution 4.0 and The Open Definition

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The car market today requires more than just advertisements about what a car has or how much it costs to establish strong connections with consumers. Car purchasers now want to experience a bond with the brand and see value past just the use of the car. Experiential marketing, which includes things like test drives, virtual reality, and brand events, is a good way to establish strong ties. Such events attempt to make a large impact that goes beyond normal ads. This paper examines past studies to see how these hands-on attempts alter what consumers think, recall about the brand, and choose to buy in the car market. It also looks at how these methods help with maintaining consumers, and making them remain loyal to the brand for a long time. Results show that when consumers experience, feel, and identify with the brand, it significantly mold how they recall and see the brand, and remain loyal, which then sways their purchasing choices. The paper concludes by stating that experiential marketing is essential for auto brands that want to stand out and maintain strong connections with their consumers. Tips for actual use and ideas for more study are given.

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Keywords: experiential marketing, brand loyalty, automotive industry, customer experience, consumer behaviour, brand perception

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Creative Commons Attribution 4.0 and The Open Definition