Journal IJCRT UGC-CARE, UGCCARE( ISSN: 2320-2882 ) | UGC Approved Journal | UGC Journal | UGC CARE Journal | UGC-CARE list, New UGC-CARE Reference List, UGC CARE Journals, International Peer Reviewed Journal and Refereed Journal, ugc approved journal, UGC CARE, UGC CARE list, UGC CARE list of Journal, UGCCARE, care journal list, UGC-CARE list, New UGC-CARE Reference List, New ugc care journal list, Research Journal, Research Journal Publication, Research Paper, Low cost research journal, Free of cost paper publication in Research Journal, High impact factor journal, Journal, Research paper journal, UGC CARE journal, UGC CARE Journals, ugc care list of journal, ugc approved list, ugc approved list of journal, Follow ugc approved journal, UGC CARE Journal, ugc approved list of journal, ugc care journal, UGC CARE list, UGC-CARE, care journal, UGC-CARE list, Journal publication, ISSN approved, Research journal, research paper, research paper publication, research journal publication, high impact factor, free publication, index journal, publish paper, publish Research paper, low cost publication, ugc approved journal, UGC CARE, ugc approved list of journal, ugc care journal, UGC CARE list, UGCCARE, care journal, UGC-CARE list, New UGC-CARE Reference List, UGC CARE Journals, ugc care list of journal, ugc care list 2020, ugc care approved journal, ugc care list 2020, new ugc approved journal in 2020, ugc care list 2021, ugc approved journal in 2021, Scopus, web of Science.
How start New Journal & software Book & Thesis Publications
Submit Your Paper
Login to Author Home
Communication Guidelines

IJCRT WhatsApp Contact

  IJCRT Search Xplore - Search all paper by Paper Name , Author Name, and Title

Volume 13 | Issue 5 |

Volume 13 | Issue 5 | Month  
Downlaod After Publication
1) Table of content index in PDF
2) Table of content index in HTML 2)Table of content index in HTML
3) Front Page                     3) Front Page
4) Back Page                     4) Back Page
5) Editor Board Member 5)Editor Board Member
6) OLD Style Issue 6)OLD Style Issue
Chania Chania
IJCRT Journal front page IJCRT Journal Back Page

  Paper Title: A Comparative Analysis Of Financial Metrics To Assess Efficiency In The Cement Industry With Reference To Dalmia Cement (Bharat) Limited.

  Author Name(s): KRITHIKA S, K JAYASREE

  Published Paper ID: - IJCRT2505979

  Register Paper ID - 286768

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2505979 and DOI :

  Author Country : Indian Author, India, 600053 , CHENNAI, 600053 , | Research Area: Management All

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2505979
Published Paper PDF: download.php?file=IJCRT2505979
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2505979.pdf

  Your Paper Publication Details:

  Title: A COMPARATIVE ANALYSIS OF FINANCIAL METRICS TO ASSESS EFFICIENCY IN THE CEMENT INDUSTRY WITH REFERENCE TO DALMIA CEMENT (BHARAT) LIMITED.

 DOI (Digital Object Identifier) :

 Pubished in Volume: 13  | Issue: 5  | Year: May 2025

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Management All

 Author type: Indian Author

 Pubished in Volume: 13

 Issue: 5

 Pages: i535-i548

 Year: May 2025

 Downloads: 209

  E-ISSN Number: 2320-2882

 Abstract

This study analyzes financial data to evaluate how efficient Dalmia Cement (Bharat) Limited is within the cement industry. As the cement sector plays a key role in infrastructure development, assessing its financial condition is important. The study focuses on important metrics such as profitability, liquidity, and asset utilization. Dalmia Cement's financial performance is compared with that of other leading cement companies. This comparison identifies areas for improvement while highlighting the company's strengths. It also demonstrates how effectively the business manages its resources and finances. Industry data and yearly reports are the sources of the information. The results are meant to improve the company's overall performance. They also assist management and investors in making wise choices. Finding methods to boost productivity and maintain market competitiveness is the main objective.


Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

liquidity ratio, profitability ratio, efficiency ratio, solvency ratio, trend analysis, Fundamental analysis

  License

Creative Commons Attribution 4.0 and The Open Definition


  Paper Title: A New Synthesis on the Existence of Complex Spacetime in Relativistic Quantum Mechanics

  Author Name(s): DR.ABHISHEK RANJAN SINGH

  Published Paper ID: - IJCRT2505978

  Register Paper ID - 286734

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2505978 and DOI :

  Author Country : Indian Author, India, - , -, - , | Research Area: Science and Technology

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2505978
Published Paper PDF: download.php?file=IJCRT2505978
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2505978.pdf

  Your Paper Publication Details:

  Title: A NEW SYNTHESIS ON THE EXISTENCE OF COMPLEX SPACETIME IN RELATIVISTIC QUANTUM MECHANICS

 DOI (Digital Object Identifier) :

 Pubished in Volume: 13  | Issue: 5  | Year: May 2025

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Science and Technology

 Author type: Indian Author

 Pubished in Volume: 13

 Issue: 5

 Pages: i530-i534

 Year: May 2025

 Downloads: 185

  E-ISSN Number: 2320-2882

 Abstract

The union of quantum mechanics with special relativity has long presented challenges in achieving a coherent interpretation of wave functions and probability densities--especially in systems described by the Klein-Gordon and Dirac equations. In this synthesis, we propose a conceptual framework in which spacetime is naturally extended into the complex domain. By considering analytic continuations of the physical fields and their causal structure, we recast the foundation of relativistic quantum mechanics. Such a complexified picture resolves certain interpretative puzzles by redefining the phase space on which quantum states reside and regularizing the probability current stemming from relativistic wave equations. We review historical perspectives, analyze the role of analytic continuation, and discuss the physical insights that emerge from embracing complex spacetime as an intrinsic aspect of the theory.


Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

A New Synthesis on the Existence of Complex Spacetime in Relativistic Quantum Mechanics

  License

Creative Commons Attribution 4.0 and The Open Definition


  Paper Title: The Influence of Digital Sustainable Marketing on Consumer Purchase Intention: A Study in the Twin City of Odisha

  Author Name(s): MR. AJAYA KUMAR NAIK, MR. AMIYA RANJAN SWAIN, DR. ADITYA PRASAD SAHOO

  Published Paper ID: - IJCRT2505977

  Register Paper ID - 286722

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2505977 and DOI :

  Author Country : Indian Author, Iran, 753003 , CUTTACK, 753003 , | Research Area: Commerce All

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2505977
Published Paper PDF: download.php?file=IJCRT2505977
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2505977.pdf

  Your Paper Publication Details:

  Title: THE INFLUENCE OF DIGITAL SUSTAINABLE MARKETING ON CONSUMER PURCHASE INTENTION: A STUDY IN THE TWIN CITY OF ODISHA

 DOI (Digital Object Identifier) :

 Pubished in Volume: 13  | Issue: 5  | Year: May 2025

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Commerce All

 Author type: Indian Author

 Pubished in Volume: 13

 Issue: 5

 Pages: i523-i529

 Year: May 2025

 Downloads: 182

  E-ISSN Number: 2320-2882

 Abstract

This study investigates the influence of digital sustainable marketing practices on consumer purchase intention for eco-friendly products in the twin cities of Odisha, India. Driven by increasing global emphasis on sustainability and India's growing digital landscape, the research addresses a gap in understanding these dynamics within this specific urban context. The study focuses on four key independent variables: green advertising, eco-labelling & certifications, social media sustainability campaigns, and consumer awareness & knowledge, examining their relationship with the dependent variable, consumer purchase intention. Utilizing a quantitative research approach, primary data were collected through a structured Likert-type scale questionnaire from 263 respondents in Cuttack and Bhubaneswar. The data was analysed using descriptive statistics and correlation analysis. Descriptive results indicate a generally positive perception of sustainable marketing practices and a high purchase intention among respondents, with low standard deviations suggesting consistent responses. Correlation analysis revealed significant positive relationships between all independent variables and consumer purchase intention (p < 0.01), with consumer awareness and knowledge showing the strongest correlation (r = 0.750). Eco-labelling and certifications (r = 0.725), green advertising (r = 0.705), and social media campaigns (r = 0.695) also demonstrated strong positive associations. These findings underscore the effectiveness of digital sustainable marketing in driving eco-friendly purchasing behaviour. The study provides valuable insights for businesses and policymakers, emphasizing the need for educational initiatives, credible certifications, and transparent digital engagement to promote sustainable consumption in the Indian market. It contributes to the existing literature by offering a nuanced understanding of sustainable marketing in an emerging economy's digital sphere.


Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Consumer Purchase Intention, Digital Marketing, Eco-Friendly Practices Indian Market, Sustainable Marketing

  License

Creative Commons Attribution 4.0 and The Open Definition


  Paper Title: Gastronomy and Society in Mughal India

  Author Name(s): Safia Shahzad

  Published Paper ID: - IJCRT2505976

  Register Paper ID - 286712

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2505976 and DOI :

  Author Country : Indian Author, India, 202122 , Aligarh, 202122 , | Research Area: Social Science All

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2505976
Published Paper PDF: download.php?file=IJCRT2505976
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2505976.pdf

  Your Paper Publication Details:

  Title: GASTRONOMY AND SOCIETY IN MUGHAL INDIA

 DOI (Digital Object Identifier) :

 Pubished in Volume: 13  | Issue: 5  | Year: May 2025

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Social Science All

 Author type: Indian Author

 Pubished in Volume: 13

 Issue: 5

 Pages: i519-i522

 Year: May 2025

 Downloads: 189

  E-ISSN Number: 2320-2882

 Abstract

Abstract: This paper looks at the different types of food people ate in India during the Mughal period, This study explores the role of food in Mughal India as more than just a means of sustenance. It argues that food was a powerful symbol of social identity, class, religion, and political power. By examining the eating habits of different social groups from emperors and nobles to the middle class and common people, the research shows how meals reflected and reinforced the deeply layered structure of Mughal society. Royal feasts displayed wealth and control, while noble dining habits expressed cultural pride and status. Middle-class meals balanced tradition and affordability, and the diets of the poor highlighted survival, regional influence, and shared local customs. Foreign travellers' accounts further confirm that food practices were tied to religion, region, and social class. Overall, this study presents food as a vital lens through which to understand the diversity, hierarchy, and cultural richness of Mughal India


Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Food habits, Society, Economic Status, Mughal India

  License

Creative Commons Attribution 4.0 and The Open Definition


  Paper Title: DISEASE PREDICTION USING SUPERVISED MACHINE LEARNING

  Author Name(s): Ketan Adling, Aditya Date, Nilesh Patil, Saurabh Rathod, Dr. Ashwini Shahapurkar

  Published Paper ID: - IJCRT2505975

  Register Paper ID - 286719

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2505975 and DOI :

  Author Country : Indian Author, India, 412207 , Pune, 412207 , | Research Area: Science and Technology

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2505975
Published Paper PDF: download.php?file=IJCRT2505975
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2505975.pdf

  Your Paper Publication Details:

  Title: DISEASE PREDICTION USING SUPERVISED MACHINE LEARNING

 DOI (Digital Object Identifier) :

 Pubished in Volume: 13  | Issue: 5  | Year: May 2025

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Science and Technology

 Author type: Indian Author

 Pubished in Volume: 13

 Issue: 5

 Pages: i515-i518

 Year: May 2025

 Downloads: 172

  E-ISSN Number: 2320-2882

 Abstract

This research explores the application of supervised machine learning to predict multiple diseases from patient-provided symptoms. The proposed system aims to assist in early disease detection, potentially reducing healthcare costs by enabling initial assessments without requiring immediate hospital visits. The system utilizes algorithms to analyze patient symptoms against a pre-existing dataset to predict the likelihood of diseases such as COVID-19, Chronic Kidney Disease, and Heart Disease


Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Machine Learning, Supervised Learning, Disease Prediction, Healthcare, Logistic Regression.

  License

Creative Commons Attribution 4.0 and The Open Definition


  Paper Title: The Effectiveness of Destination Marketing Organizations in Promoting Sustainable Tourism

  Author Name(s): Dr. Edward Akerele, Lawal O.O., Yusuf I.P., Folorunso O.S., Bashiru A.A.

  Published Paper ID: - IJCRT2505974

  Register Paper ID - 282954

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2505974 and DOI :

  Author Country : Foreign Author, Nigeria, 240222 , Ilorin , 240222 , | Research Area: Management All

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2505974
Published Paper PDF: download.php?file=IJCRT2505974
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2505974.pdf

  Your Paper Publication Details:

  Title: THE EFFECTIVENESS OF DESTINATION MARKETING ORGANIZATIONS IN PROMOTING SUSTAINABLE TOURISM

 DOI (Digital Object Identifier) :

 Pubished in Volume: 13  | Issue: 5  | Year: May 2025

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Management All

 Author type: Foreign Author

 Pubished in Volume: 13

 Issue: 5

 Pages: i501-i514

 Year: May 2025

 Downloads: 186

  E-ISSN Number: 2320-2882

 Abstract

This study examines the role of Destination Management Organizations (DMOs) in fostering sustainable tourism, with a particular focus on Nigeria's Olumirin Waterfalls and the Osun Osogbo Sacred Grove. While DMOs are essential in promoting sustainable tourism, their effectiveness in many developing nations, including Nigeria, is hindered by institutional weaknesses, limited stakeholder involvement, and ineffective marketing strategies. The objectives of this research are to: investigate the roles of DMOs in sustainable tourism promotion; assess the impact of DMO marketing strategies--specifically destination branding, stakeholder engagement, and tourist information services--on sustainable tourism outcomes; and to identify best practices and challenges faced by DMOs. Utilizing a desk-based research methodology, the study synthesizes secondary data from academic sources, reports, and case studies. The findings reveal that Nigerian DMOs face considerable challenges, including inadequate funding, poor coordination between national and local agencies, and a lack of meaningful community participation, which impede the successful implementation of sustainable tourism initiatives. Furthermore, destination branding is underdeveloped, stakeholder engagement is limited, and tourist information systems are either outdated or non-existent. Based on these findings, the study recommends strengthening institutional frameworks, fostering greater community involvement in tourism decision-making, and adopting digital technologies to enhance tourist education and destination management. The study's limitations include its reliance on secondary data and the focus on specific Nigerian destinations, suggesting that future research should incorporate primary data and expand its geographical scope to better understand the role of DMOs in sustainable tourism.


Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Destination Management Organizations,Sustainable Tourism, Stakeholder Engagement, Destination Branding, Nigeria

  License

Creative Commons Attribution 4.0 and The Open Definition


  Paper Title: Unconditional Love Patterning and Grandparental Attachment Theory: A Study in Sarah Fitzgerald's Novel Back to Black Brick

  Author Name(s): Dr Klinsa Kurien

  Published Paper ID: - IJCRT2505973

  Register Paper ID - 286532

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2505973 and DOI :

  Author Country : Indian Author, India, - , -, - , | Research Area: Science and Technology

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2505973
Published Paper PDF: download.php?file=IJCRT2505973
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2505973.pdf

  Your Paper Publication Details:

  Title: UNCONDITIONAL LOVE PATTERNING AND GRANDPARENTAL ATTACHMENT THEORY: A STUDY IN SARAH FITZGERALD'S NOVEL BACK TO BLACK BRICK

 DOI (Digital Object Identifier) :

 Pubished in Volume: 13  | Issue: 5  | Year: May 2025

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Science and Technology

 Author type: Indian Author

 Pubished in Volume: 13

 Issue: 5

 Pages: i496-i500

 Year: May 2025

 Downloads: 163

  E-ISSN Number: 2320-2882

 Abstract

The Grandparental Attachment Theory in Literature lays its emphasis on the special bond created between Grandparents and grandchildren. This plays a very important cognitive role and development affecting a child's further social and emotional development. The psychological security and foundation that grandparents provide serves as a long standing test of confidence and morale booster for the grandchildren. Grandparents tend to be the eternal providers of support and comfort and the flag bearers of unconditional love. "Grandparent Syndrome" was defined by Rappaport in the year 1956. In his research, he has reiterated the idea that grandparents have a great impact on the psyche of the grandchildren. The case of a young man who has a certain melancholic experience in his childhood which got carried on to his adulthood is presented. The traumatic experience of being handed over to the Grandparents by Cosmo's parents, the central character protagonist was night-marely for him. But later he gets over it and realizes the depth of their love for him. This is the place for the Attachment Theory to exist. This theory builds lifelong bonds and distinguishes between conditional and unconditional love. The emotional level connect is very imminent. The premises that it builds upon is that children form bonds very easily. John Bowlby, a British psychologist was an Attachment Theorist. He emphasized on the idea that children will have developed an emotional bond with grandparents easily because of the impact had. My paper is examining the aspects of Unconditional Love in Sarah Moore Fitzgerald's Novel "Back to Black Brick". It is based on three premises.


Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Unconditional Love Patterning and Grandparental Attachment Theory: A Study in Sarah Fitzgerald's Novel Back to Black Brick

  License

Creative Commons Attribution 4.0 and The Open Definition


  Paper Title: Crop Prediction & Real Time Market Analysis Using ML

  Author Name(s): Tejas Dilip Godse, Prof. R.C.Mahajan, Ashwini Vijay Jadhav, Durgesh Ganesh Shirsath, Hemraj Prakash Hemade

  Published Paper ID: - IJCRT2505972

  Register Paper ID - 286627

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2505972 and DOI :

  Author Country : Indian Author, India, 422003 , Nashik, 422003 , | Research Area: Science and Technology

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2505972
Published Paper PDF: download.php?file=IJCRT2505972
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2505972.pdf

  Your Paper Publication Details:

  Title: CROP PREDICTION & REAL TIME MARKET ANALYSIS USING ML

 DOI (Digital Object Identifier) :

 Pubished in Volume: 13  | Issue: 5  | Year: May 2025

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Science and Technology

 Author type: Indian Author

 Pubished in Volume: 13

 Issue: 5

 Pages: i491-i495

 Year: May 2025

 Downloads: 187

  E-ISSN Number: 2320-2882

 Abstract

Farmers are essential to the economy and make a significant contribution to the GDP of the country. Many farmers in developing nations still use antiquated farming practices, which frequently lead to losses, despite improvements in agricultural technology. Lack of accurate market information is one of their main problems, which causes middlemen to underprice their crops and makes crop sales inefficient. Inadequate channels also prevent farmers from selling their crops directly to the government during crises or price increases. By creating a machine learning-based crop prediction model and a market analysis framework that guarantees appropriate crop management after harvest, this project aims to close these gaps.


Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Crop Prediction, Crop Yield, Machine Learning, Crop Pricing, Smart Farming.

  License

Creative Commons Attribution 4.0 and The Open Definition


  Paper Title: Gleanings of Advaita philosophy in Uddhava Gita

  Author Name(s): Rajitha Ambili K C

  Published Paper ID: - IJCRT2505971

  Register Paper ID - 286682

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2505971 and DOI :

  Author Country : Indian Author, India, 683574 , Kalady, 683574 , | Research Area: Medical Science All

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2505971
Published Paper PDF: download.php?file=IJCRT2505971
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2505971.pdf

  Your Paper Publication Details:

  Title: GLEANINGS OF ADVAITA PHILOSOPHY IN UDDHAVA GITA

 DOI (Digital Object Identifier) :

 Pubished in Volume: 13  | Issue: 5  | Year: May 2025

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Medical Science All

 Author type: Indian Author

 Pubished in Volume: 13

 Issue: 5

 Pages: i486-i490

 Year: May 2025

 Downloads: 184

  E-ISSN Number: 2320-2882

 Abstract

Uddhava Gita is the concluding portion of the Bhagavata Mahapurana.The 23 chapters (7-29)of the 11th Skandha is named as Uddhava Gita. It appears as the embodiment of the philosophical vision of the Bhagavata mahapurana. It describes the spiritual knowledge transmitted by Lord Krishna to Uddhava when Uddhava approached Srikrishna who was about to depart from the world, the latter reveals the great knowledge to him. The book is in the form of a dialogue between the teacher Krishna and the disciple Uddhava. Philosophically Uddhava Gita Stands on a par with Bhagavatgita. It discusses concepts like Atman, Brahman, Maya, Prakrti etc. which are highly monistic in character. The Advaita philosophy of Uddhava Gita Will be highlighted in the full paper.


Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Bhagavatapurana, Advaita, Maya, Prakrti, Uddhavagita

  License

Creative Commons Attribution 4.0 and The Open Definition


  Paper Title: IMPACT OF NEUROMARKETING ON THE BUYING BEHAVIOR OF YOUTH IN WAYANAD

  Author Name(s): Feba Jose, Shimla Latheef

  Published Paper ID: - IJCRT2505970

  Register Paper ID - 283203

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2505970 and DOI :

  Author Country : Indian Author, India, 670645 , Mananthavady, 670645 , | Research Area: Commerce All

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2505970
Published Paper PDF: download.php?file=IJCRT2505970
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2505970.pdf

  Your Paper Publication Details:

  Title: IMPACT OF NEUROMARKETING ON THE BUYING BEHAVIOR OF YOUTH IN WAYANAD

 DOI (Digital Object Identifier) :

 Pubished in Volume: 13  | Issue: 5  | Year: May 2025

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Commerce All

 Author type: Indian Author

 Pubished in Volume: 13

 Issue: 5

 Pages: i470-i485

 Year: May 2025

 Downloads: 188

  E-ISSN Number: 2320-2882

 Abstract

The study investigates the impact of neuromarketing on the buying behavior of youth in the Wayanad district of Kerala. Neuromarketing, a novel approach that combines neuroscience and marketing, has been increasingly used by marketers to influence consumers purchasing decisions. However, there is a scarcity of research on its effects on the buying behavior of youth, a demographic crucial to marketers. This study aims to fill this gap by examining the relationship between neuromarketing strategies and the buying behavior of youth in Wayanad district. Using a mixed method approach, the study surveys youth and conduct interviews with participants. The findings reveal that neuromarketing strategies significantly influence the buying behavior of the youth. The study also identifies that youth are more likely to make impulsive purchases and are heavily influenced by social media and peer pressure. The results have implications for marketers, policy makers, and researchers, highlighting the ned for responsible and ethical use of neuromarketing techniques to avoid manipulating young consumers.


Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Neuromarketing, Marketing, Sensory Marketing, Promotion, Advertisement

  License

Creative Commons Attribution 4.0 and The Open Definition



Call For Paper September 2026
Indexing Partner
ISSN and 7.97 Impact Factor Details


ISSN
ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
ISSN
ISSN and 7.97 Impact Factor Details


ISSN
ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
ISSN
DOI Details

Providing A digital object identifier by DOI.org How to get DOI?
For Reviewer /Referral (RMS) Earn 500 per paper
Our Social Link
Open Access
This material is Open Knowledge
This material is Open Data
This material is Open Content
Indexing Partner

Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 7.97 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)

indexer
indexer
indexer
indexer
indexer
indexer
indexer
indexer
indexer
indexer
indexer
indexer
indexer
indexer
indexer
indexer
indexer
indexer
indexer
indexer
indexer
indexer
indexer
indexer
indexer
indexer
indexer
indexer
indexer
indexer
indexer
indexer
indexer