Volume 12 | Issue 5 |

 Abstract

Generally speaking, consumer behaviour is the study of the processes that individuals or groups go through in making their purchasing choices in order to satisfy their needs. Usually the buying behaviour takes many forms of consumer's choices that can vary depending on a broad set of factors such as: earnings, demographics, social and cultural factors. Beside these basic internal factors which are considered to be influential to the buying behaviour, there are also a set of factors that would be simulated by the external circumstances in the environment surrounding the consumer. In this research, we have done the survey of the consumer buying behavior and preferences of the consumers in the Home appliances market of Haier, which are used by people of all ages. After this research we shall came to know how people perceives these products on the variables like price, quality, advertisement, satisfaction, taste, packaging, brand loyalty etc.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Keywords :-Electronic Goods, Home appliances, Consumer Behaviour, Advertising

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

% loksZn;] mi;ksfxrkokn] vk/kh vkcknh] ljdkjh ;kstuk;sa] Hkkxhnkjh

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

In the period of rapid-fire digital communication, the need for secure and non-public information exchange has come consummate. Steganography, the art of concealing information within inoffensive cover media, has surfaced as a promising fashion to achieve covert communication. This exploration paper presents a comprehensive study on the concealment of both images and textbook using steganography. The primary ideal of this study is to explore and dissect colourful steganographic ways for concealing information within images and textbook, icing imperceptibility and robustness. The exploration delves into both traditional and advanced steganographic algorithms, including spatial sphere ways, frequence sphere ways, and cold-blooded approaches. The paper examines the strengths and sins of different steganographic styles, considering factors similar as cargo capacity, imperceptibility, resistance to discovery, and computational complexity. Likewise, the impact of image and textbook characteristics on the effectiveness of steganography is delved, furnishing perceptivity into the optimal choice of ways for specific scripts. To estimate the performance of the proposed ways, a series of trials are conducted using real- world datasets. colourful criteria, similar as peak signal- to- noise rate (PSNR), structural similarity indicator (SSIM)(1), and textbook deformation analysis, are employed to measure the quality and invisibility of the concealed information. The exploration findings give a relative analysis of the different ways and punctuate their connection in different scripts. In addition to the specialized analysis, the exploration also discusses the ethical counteraccusations and implicit abuse of steganography for vicious purposes. The paper highlights the significance of balancing security and sequestration enterprises with societal and legal scores. Overall, this exploration contributes to the advancement of steganographic ways by offering a comprehensive analysis of image and textbook concealment styles. The findings serve as a precious resource for experimenters, interpreters, and security professionals in developing robust and effective strategies to guard sensitive information in colourful operations.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

concealment, hiding, MSB, audio, image

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The goal of this study is to prepare a herbal hair mask that fights dandruff by utilizing a variety of herbs, including Jatamansi, Amla, Shikakai, Hibiscus, Ginger, and Aritha. The direct mixing approach was utilized to prepare the mask. The herbal mask's formulation was assessed using a number of criteria, including stability studies, pH, and antimicrobial activity. The final product's evaluation parameters were discovered to be within allowable bounds. Therefore, it can be said that using a prepared hair mask helps to prevent dandruff and promote healthy hair development.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Amla, Jatamansi, Hibiscus, Ginger, Aritha, Antimicrobial activity evaluation, Herbal Anti-dandruff hair mask.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The total chromatic number of a graph G is defined to be the minimum number of colors needed to color the vertices and edges of a graph in such a way that no two adjacent vertices, no two adjacent edges and no each edge and end vertices are given the same color. In this paper, we have obtained the total coloring and total chromatic number of comb product of tadpole graph with path, star, fan, and cycle.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

tadpole graph, path, star, cycle, fan, comb product, total chromatic number.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

This research paper investigates the level of investor awareness and behavior towards financial assets in Dharashiv District, Maharashtra (M.H). Using a mixed-methods approach, data was collected through surveys administered to a sample of residents in the district. The study assesses various demographic factors influencing investor behavior, such as gender, age, education, occupation, and income level. Additionally, it examines participants' awareness of different financial assets, sources of information for investment decisions, and perception of risk and return. The findings provide valuable insights into the investment preferences and decision-making processes of individuals in Dharashiv District, offering implications for financial education initiatives and policy development.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Investor awareness, Investor behaviour, financial assets, financial literacy

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

This dissertation investigates the optimal strategies used by HR departments in the hotel sector in India. The research examines the strategic significance of HR management in improving organizational performance, employee engagement, and client pleasure in hospitality enterprises. The dissertation seeks to offer valuable insights into effective HR strategies and their implications for organizational success in the dynamic and competitive Indian hospitality industry. This will be achieved through a thorough examination of literature, analysis of case studies, and empirical research. The first segment of the dissertation presents a comprehensive analysis of the hospitality business in India, emphasizing its importance as a primary driver of the nation's economy and workforce. The following sections explore the significance of HR management in the hospitality industry, highlighting its function in recruiting, maintaining, and nurturing skilled individuals to address the changing requirements of visitors and stakeholders. The dissertation explores theoretical frameworks and models in HR management, including High-Performance Work Systems (HPWS), Resource-Based View (RBV) theory, and Social Exchange Theory. It aims to provide theoretical insights into successful HR strategies specifically in the hospitality industry. This article examines the issues that HR departments in the hotel sector face, including talent retention, labor expenses, and regulatory compliance. It also provides practical ideas for tackling these challenges and improving HR procedures. The dissertation concludes by highlighting the implications for HR management in the Indian hospitality industry. It emphasizes the importance of implementing employee-centric strategies, aligning with organizational values, adopting technology-enabled solutions, and promoting diversity, inclusion, and sustainability initiatives. The study highlights the crucial role of HR management in generating organizational performance and provides valuable insights for future research and practice in the subject.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Keywords: HR management, hospitality industry, Indian context, best practices, organizational performance, employee engagement, guest satisfaction, strategic alignment, challenges, implications.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The rebel poet of India under Nazrul's rule, his revolt was against the tyrannical British rulers against any discrimination and unfair oppression as well as against all kinds of domestic superstitions and the machinations of incompetent leadership masked with religious hypocrisy. This humane poet is determined in his human conscience that the Englishman will not give back his independence to the demand of Swaraj rights without any persuasion. This freedom must be brought about by revolution and rebellion, by the awakening of caste-free communal unity throughout India. Therefore, Nazrul's rebellious spirit was not satisfied by being limited to the beautiful words of poetry, he had to become a journalist and editor of a newspaper to become a rebel by direct pen rebellion. His rebellion started from 'New Yuga' directly in 'Dhumketu', erupted in revolutionary awakening 'Langle' (Gonbani) protesting the rights of the poor laborers - from Bengal to the whole of India, he inspired everyone to unite for the freedom of Swaraj. His fearless drive as a journalist and editor gave the nation a direction of strength. And here Nazrul Sarthak as a poet as well as a journalist editor of various newspapers.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Nabajug Dhumketu Langal Ganamukti Biplab-Bidroha Swaraj- Swadhinata Atmamukti Biswamanatabodh.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

A building with several floors above ground is referred to as multi-story. The goal of multi-story buildings is to save money by expanding the building's floor space without expanding the surrounding land area. An Earthquake can cause damage or collapse of buildings if not designed for lateral loads. The Shear walls are the structural elements which counters the effect of lateral loads such as with a symmetric distribution of stiffness and strength in plan undergo coupled lateral and tensional motions during earthquakes stiffness. The necessity to assess seismic performance buildings was highlighted by the recent earthquakes, which resulted in significant damage or collapse of numerous reinforced concrete structures. Analysis of multi storey building using response spectrum method or analysis in STAAD Pro. Software using IS Code 13920 for RSA.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Seismic Analysis, Multistoried Building, STAAD Pro. , RSA.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Abstract This article zeroes in on a topical issue that has attracted much attention in the Indian labour circle, the motivation of this work, with a solution, which finds expression in instilling a sense of possession in the individuals concerned. The authors extend the principle to practical matters and psychological theory as ways to suggest how the planning and management processes should go. Case studies like Tata Group and Infosys are examples that show the business is being adopted well. This way of doing things may help to maximize the workforce's ability resulting in high turnover, engagement and commitment, and productivity of workers.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Keywords: Employee motivation, ownership culture, Indian Workplace culture, organizational achievement, case studies.

  License

Creative Commons Attribution 4.0 and The Open Definition