Volume 13 | Issue 5 |

 Abstract

Social media influencers have emerged as key players in shaping consumer behavior in today's digital age. This research paper investigates how influencer marketing impacts consumer buying habits, particularly focusing on individuals aged 18-50. Using a primary survey of 100 respondents via online questionnaires, the study explores how trust, content quality, platform preference, and posting frequency influence customer decisions. Findings show that 70% of consumers have made purchases based on influencer recommendations, with 50% of those purchases being unplanned. Respondents also expressed that trust in influencers often surpasses traditional advertising, especially among younger demographics. The study emphasizes the power of authenticity, engagement, and platform-specific content, offering practical insights for brands to effectively leverage influencer marketing.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Social Media, Influencer Marketing, Consumer Behaviours, Instagram, Trust, Content engagement.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

This paper presents a student identification system that integrates biometric fingerprint recognition with RFID passive tags to enhance secure attendance management in educational institutions. The system leverages the unique biometric characteristics of each student, combined with an RFID tag embedded in their ID card, to authenticate and monitor attendance. The proposed solution addresses the shortcomings of traditional attendance systems, such as manual errors, proxy attendance, and low accuracy, by providing an automated, secure, and easy method for recording attendance. Additionally, the system incorporates a GSM module to send daily SMS notifications to guardians, informing them of their child's attendance status. A web-based application is also developed to allow students and instructors to view real-time attendance records and location tracking on campus. The system's dependability and efficacy have been proven by successful implementation and testing in an actual educational setting. Because RFID technology is widely used in attendance systems because it is precise and effective.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Arduino, Attendance Management, GSM Module, RFID, Fingerprint Sensor.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

DURING COVID-19 Lockdown of education institutions has opened whole new realm of possibilities in educational sphere. Online class rooms emerged as an alternative to the physical classrooms. Education is the process of transferring knowledge, values, methods, skills and beliefs from one individual to another.

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 Keywords

EFFECTIVENESS OF ONLINE TEACHING IN TERMS OF ACADEMIC ACHIEVEMENT OF PRIMARY SCHOOL STUDENTS

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 Abstract

Abstract Aceclofenac, a non-steroidal anti-inflammatory drug (NSAID), is widely used in the treatment of osteoarthritis, rheumatoid arthritis, and ankylosing spondylitis. However, oral administration can cause gastrointestinal side effects. Nanoemulsion-based topical drug delivery systems offer an alternative route, improving drug solubility, penetration, and sustained release. The present study aims to formulate and evaluate a nanoemulsion of Aceclofenac for topical application.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Keywords Aceclofenac, nanoemulsion, topical delivery, anti-inflammatory, NSAID.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Licence: creative commons attribution 4.0

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Index Terms - CNN, Diagnosis, Extreme Gradient Boosting, Image Augmentation,Kaggle,Pneumonia,XGBoost .

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The pace of digital technology change has revolutionized the world economic scene, especially in the banking industry. Digital payment platforms--ranging from mobile wallets, Unified Payments Interface (UPI), internet banking, and card transactions--have become essential instruments of contemporary business. In India, the initiation of Digital India and mass acceptance of UPI have brought speed to the transition from cash to digital platforms. Small enterprises, which are the mainstay of the Indian economy, are directly affected by this transformation. Digital payment systems provide these enterprises with deeper financial inclusion, simpler access to credit, greater operational efficiency, and better customer experiences. However, issues like digital illiteracy, cyber security risks, and infrastructural deficiencies continue to pose problems, particularly in semi-urban and rural areas. The purpose of this paper is to discuss the implications of digital payment systems for small enterprises and the overall economy, discussing both the opportunities and pitfalls of this evolution.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Digital Payment Systems ,Small Businesses

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The Smart EV Charging System presented in this project offers a modern and efficient approach to electric vehicle charging by integrating IoT-based hardware with a real-time web dashboard. Utilizing the ESP32 microcontroller, current and voltage sensors, and a relay control module, the system is capable of live monitoring of voltage, current, and battery status during the charging process. A custom-built dashboard, developed using React.js, allows users to view live charging data, control charging actions, and receive status indicators. The backend, implemented in Python, reads sensor data via serial communication and updates both the web interface and Firebase Realtime Database for cloud-based logging. An optional AI-based peak hour detection logic helps optimize energy cost by scheduling charging during off-peak periods. The system also supports user feedback through LED indicators and includes provisions for future enhancements like RFID-based authentication and mobile app control. This cost-effective and scalable system demonstrates the potential for smarter, safer, and more energy-efficient EV charging solutions suitable for residential and institutional environments.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Smart EV Charging, Internet of Things (IoT), ESP32, Real-Time Monitoring, Python Backend, React Dashboard, Firebase, Peak-Hour Optimization, Cloud Logging, Remote Control, Cost-Efficient Charging, Energy Analytics, Modular Design, Embedded Systems.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

India's turmeric industry stands at a critical juncture where traditional production methods must evolve to meet stringent international quality standards while preserving the authenticity and heritage of this golden spice. This comprehensive research presents an integrated framework that combines advanced spectral fingerprinting technologies, blockchain-driven traceability systems, and a unified "Made in India" certification program to transform India's turmeric value chain. Through analysis of quality challenges including widespread adulteration with hazardous substances like lead chromate and metanil yellow, pesticide contamination exceeding Maximum Residue Limits, and fragmented supply chain management, this study demonstrates how technological innovation can address systemic issues affecting 75% of global turmeric production. The proposed framework integrates FTIR and NIR spectroscopy achieving 93% accuracy in adulterant detection, with an Ethereum-based blockchain system providing immutable traceability records accessible via QR codes. Field studies involving farmers from major GI-certified regions including Sangli, Lakadong, and Erode reveal 73% willingness to adopt digital systems when supported by appropriate infrastructure and training. Economic analysis indicates potential for 15-20% price premiums for certified turmeric, reduced export rejections by up to 35%, and enhanced market access to stringent regulatory environments like the European Union. The implementation roadmap encompasses policy alignment, stakeholder engagement, phased technology deployment, and capacity building initiatives that could position India as the global benchmark for premium spice quality assurance.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Quality Assignment , Spectral Fingerprinting, Blockchain Traceability ,Made in India

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

IOT sensors can provide information about agriculture areas and then take action based on the user's input, which makes smart agriculture a developing concept. This paper's main contribution is the creation of a system that uses sensors and an Arduino UNO board to keep track of temperature, water content, moisture levels, and even movement that could damage crops if it occurs in an agricultural area. IOT sensors can provide information about agriculture areas and then take action based on the user's input, which makes smart agriculture a developing concept. Utilising IOT and smart agriculture employing automation, the project attempts to utilise developing technology. Upon development of the hardware, and in accordance with evolving technological needs

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

IOT

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The growing demand for enhanced security solutions has led to the development of AI-powered theft detection systems that leverage real-time facial recognition, machine learning technologies, and advanced analytics. This review paper focuses on a system designed to automatically detect and identify criminals from live video feeds using facial recognition technology. By cross- referencing detected faces with a database of known offenders, the system pro- vides immediate alerts to law enforcement via email and SMS, facilitating faster response times and more effective resource allocation. This paper presents a detailed examination of the current technologies employed, including the integration of OpenCV for image processing, Flask for web deployment, and SQLite for storing records and detection logs. Additionally, it outlines the system objectives, methodology, and future potential in enhancing public safety and reducing false alarms. As AI and computer vision continue to evolve, this system demonstrates promising advancements in crime prevention and the automation of law enforcement processes.

Licence: creative commons attribution 4.0

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Facial Recognition, Machine Learning, OpenCV, Flask, SQLite, Public Safety, Crime Prevention

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Creative Commons Attribution 4.0 and The Open Definition