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Volume 11 | Issue 5 |

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  Paper Title: Evaluating hair Growth activity of Herbal Hair Oil

  Author Name(s): Taufiq momin, Mrs.SANA ATTAR

  Published Paper ID: - IJCRT2305589

  Register Paper ID - 237028

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2305589 and DOI :

  Author Country : Indian Author, India, 412208 , pune, 412208 , | Research Area: Pharmacy All

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2305589
Published Paper PDF: download.php?file=IJCRT2305589
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2305589.pdf

  Your Paper Publication Details:

  Title: EVALUATING HAIR GROWTH ACTIVITY OF HERBAL HAIR OIL

 DOI (Digital Object Identifier) :

 Pubished in Volume: 11  | Issue: 5  | Year: May 2023

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Pharmacy All

 Author type: Indian Author

 Pubished in Volume: 11

 Issue: 5

 Pages: e675-e683

 Year: May 2023

 Downloads: 365

  E-ISSN Number: 2320-2882

 Abstract

Herbal remedies have attracted big interest due to the fact that they are a pleasant pastime and have fewer or fewer negative effects than artificial pills. The goal of the gift look includes instructions on how to make natural hair oil. It uses amla, methi seed, curry leaves, jasmine oil, coconut oil, almond oil, neem oil, black cumin oil, its assessment for boom in hair boom pastime.Herbs&natural pills are clinically proven to boost hair growth. Hair loss trouble is of extraordinary difficulty to both men and women & the troubles related to hair loss are hair fading, dandruff &falling of hair. Various artificial drug treatments are to be had for hair loss which no longer deals with permanently & indicates severe facet consequences. The primary goal of this painting is to increase the amount of natural hair oil components. This could solve the problems associated with hair fall & different hair diseases


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 Keywords

Herbal hair oil, hair loss, Emblica officinalis, Azadirachtaindica, Murrayakoenigii

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  Paper Title: Ethical Implications of Artificial Intelligence: Balancing Innovation and Accountability

  Author Name(s): Swapnil Srivastava

  Published Paper ID: - IJCRT2305588

  Register Paper ID - 237022

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2305588 and DOI :

  Author Country : Indian Author, India, 122018 , Gurgaon, 122018 , | Research Area: Science and Technology

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2305588
Published Paper PDF: download.php?file=IJCRT2305588
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2305588.pdf

  Your Paper Publication Details:

  Title: ETHICAL IMPLICATIONS OF ARTIFICIAL INTELLIGENCE: BALANCING INNOVATION AND ACCOUNTABILITY

 DOI (Digital Object Identifier) :

 Pubished in Volume: 11  | Issue: 5  | Year: May 2023

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Science and Technology

 Author type: Indian Author

 Pubished in Volume: 11

 Issue: 5

 Pages: e666-e674

 Year: May 2023

 Downloads: 315

  E-ISSN Number: 2320-2882

 Abstract

Artificial intelligence (AI) has risen as a metamorphic power which has transformed virtually every aspect of human life. This ground breaking technology raises profound ethical implications, compelling us to strike a delicate balance between fostering innovation and ensuring accountability. From healthcare and finance to transportation and entertainment, AI is reshaping industries and pushing the boundaries of innovation. However, as AI continues to advance and infiltrate different domains, it also brings forth a range of ethical implications that must be carefully considered and addressed. Balancing the drive for innovation with accountability becomes crucial to ensure that AI is developed and deployed in a responsible and ethical manner. Though, it lacks a universally accepted definition, AI is typically understood as "machines that exhibit responses resembling traditional human reactions, taking into account human capabilities for contemplation, judgment, and intention" (Vijay 23). These software systems possess the capability to 'make decisions that typically demand a level of expertise comparable to that of a human' and aid individuals in proactively identifying problems or resolving issues as they arise. The ethical considerations surrounding AI are of paramount importance. As AI technologies evolve and impact various aspects of society, it is crucial to prioritize responsible practices, develop robust regulations, and foster interdisciplinary collaboration. By establishing ethical frameworks and guidelines, we can ensure transparency, fairness, and accountability in the development, deployment, and regulation of AI systems. This will pave the way for a more ethical and inclusive AI-driven future.


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 Keywords

Ethical, balance, evolve, autonomous, displacement

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  Paper Title: Phishing URL Detection Using Machine Learning

  Author Name(s): Mrs.Sarika Dhurgude, Varun Awaragaonkar, Omkar Doiphode, Pratik More, Abhijeet Shilawant

  Published Paper ID: - IJCRT2305587

  Register Paper ID - 237017

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2305587 and DOI :

  Author Country : Indian Author, India, 412101 , pune, 412101 , | Research Area: Science and Technology

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2305587
Published Paper PDF: download.php?file=IJCRT2305587
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2305587.pdf

  Your Paper Publication Details:

  Title: PHISHING URL DETECTION USING MACHINE LEARNING

 DOI (Digital Object Identifier) :

 Pubished in Volume: 11  | Issue: 5  | Year: May 2023

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Science and Technology

 Author type: Indian Author

 Pubished in Volume: 11

 Issue: 5

 Pages: e663-e665

 Year: May 2023

 Downloads: 297

  E-ISSN Number: 2320-2882

 Abstract

Phishing attacks are a major security threat to individuals and organizations alike. Phishing URLs are specifically designed to deceive users into believing that they are legitimate websites, thereby stealing sensitive information such as usernames, passwords, and credit card details. To counter this threat, researchers have developed several techniques for detecting phishing URLs. However, most of these techniques suffer from low detection rates and high false positives. In this paper, we propose a novel approach for phishing URL detection using machine learning and Support Vector Machine (SVM) algorithms. Our approach uses a set of features extracted from the URL, including lexical, host-based, and content-based features. We have collected a dataset of 10,000 URLs, which includes both legitimate and phishing URLs, and used it to train and evaluate our machine learning models. Our experiments show that our approach achieves an accuracy of 98.4% with a low false positive rate of 0.5%. Furthermore, we have compared our approach with other state-of-the-art phishing URL detection techniques, and the results show that our approach outperforms them in terms of accuracy and false positive rate. Our proposed approach can be used as an effective tool to protect users from phishing attacks and improve the security of online services.


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 Keywords

Phishing, URL, SVM, Feature extraction, Classification model

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  Paper Title: Understanding Criminal Behavior through Biosocial Criminology Theory

  Author Name(s): Dr. S.P. Mishra, Adv. Sanjay Sarraf

  Published Paper ID: - IJCRT2305586

  Register Paper ID - 237016

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2305586 and DOI : http://doi.one/10.1729/Journal.34278

  Author Country : Indian Author, India, 400102 , Mumbai, 400102 , | Research Area: Other area not in list

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2305586
Published Paper PDF: download.php?file=IJCRT2305586
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2305586.pdf

  Your Paper Publication Details:

  Title: UNDERSTANDING CRIMINAL BEHAVIOR THROUGH BIOSOCIAL CRIMINOLOGY THEORY

 DOI (Digital Object Identifier) : http://doi.one/10.1729/Journal.34278

 Pubished in Volume: 11  | Issue: 5  | Year: May 2023

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Other area not in list

 Author type: Indian Author

 Pubished in Volume: 11

 Issue: 5

 Pages: e650-e662

 Year: May 2023

 Downloads: 578

  E-ISSN Number: 2320-2882

 Abstract

Criminology is a complex field that encompasses a wide range of theories and perspectives. Biosocial criminology theory is a relatively new approach that seeks to understand criminal behavior by examining the interplay of biological and environmental factors. This article provides an in-depth exploration of biosocial criminology theory, outlining its basic principles and discussing the role of genetics, brain structure and function, and social and cultural factors in criminal behavior. By taking into account both biological and environmental factors, biosocial criminology theory provides a more comprehensive understanding of criminal behavior than other criminological theories. Specifically, genetic factors may influence the propensity for criminal behavior, but environmental factors, such as poverty, parenting, and socialization, can moderate or exacerbate this influence. A better understanding of the interplay between genetic and environmental factors can lead to more effective prevention and intervention strategies for criminal behavior. The article also includes case studies that illustrate the practical application of biosocial criminology theory. Finally, the article examines the potential for biosocial criminology theory to inform criminal justice policy and practice and discusses the ethical considerations related to its use. The article concludes with recommendations for future research and policy initiatives based on biosocial criminology theory. The purpose of this article is to provide a comprehensive exploration of biosocial criminology theory, with a specific focus on its application in understanding criminal behavior. This article will cover the basic principles of the theory, as well as its historical background and its relationship to other criminological theories. Additionally, this article will present case studies that illustrate the practical application of biosocial criminology theory.


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 Keywords

Bio-Social Criminology, By Birth Criminal, Role of Biological reasons in criminology

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  Paper Title: Exploring Social and Political Issues in Protest Songs: A Study of Themes and Messages in Bollywood Protest Songs.

  Author Name(s): Dr. Ram Manohar Sharma

  Published Paper ID: - IJCRT2305585

  Register Paper ID - 236999

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2305585 and DOI :

  Author Country : Indian Author, India, 302034 , Jaipur, 302034 , | Research Area: Arts All

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2305585
Published Paper PDF: download.php?file=IJCRT2305585
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2305585.pdf

  Your Paper Publication Details:

  Title: EXPLORING SOCIAL AND POLITICAL ISSUES IN PROTEST SONGS: A STUDY OF THEMES AND MESSAGES IN BOLLYWOOD PROTEST SONGS.

 DOI (Digital Object Identifier) :

 Pubished in Volume: 11  | Issue: 5  | Year: May 2023

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Arts All

 Author type: Indian Author

 Pubished in Volume: 11

 Issue: 5

 Pages: e646-e649

 Year: May 2023

 Downloads: 503

  E-ISSN Number: 2320-2882

 Abstract

Protest songs have played a crucial role in Indian culture, serving as a powerful medium to raise awareness of social and political issues. These songs aim to express musical opposition to injustice and inspire change. Historically, poets, folk singers, and agitators have composed and performed these songs during significant social movements such as the Bhakti, Independence, and Bhoodan movements. The Hindi film industry, popularly known as Bollywood, has also contributed significantly to this tradition by creating and filming protest songs from the 1940s to the present day. The research paper provides a detailed account of protest songs in Hindi cinema, highlighting their themes and messages that tackle a wide range of social and political issues. The paper aims to understand the ways in which these songs represent and comment on the socio-political realities of India.The paper argues that protest songs of Bollywood provide a unique lens through which to examine the complex issues of social inequality, corruption, censorship, and the struggle for human rights in India.


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 Keywords

Bollywood, Hindi Cinema, Protest Songs, Social Issues, Political Issues, Agitation, Movements

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Creative Commons Attribution 4.0 and The Open Definition


  Paper Title: SURVEY ON RESPIRATORY TRACT DISEASES, THEIR ADVERSE DRUG REACTIONS IN PATIENTS AND APPROACHES FOR ITS MANAGEMENT

  Author Name(s): Sagarika Majhi, Rashmi Panwar, Rajnandini Yadav

  Published Paper ID: - IJCRT2305584

  Register Paper ID - 236992

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2305584 and DOI :

  Author Country : Indian Author, India, 201206 , Ghaziabad, 201206 , | Research Area: Pharmacy All

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2305584
Published Paper PDF: download.php?file=IJCRT2305584
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2305584.pdf

  Your Paper Publication Details:

  Title: SURVEY ON RESPIRATORY TRACT DISEASES, THEIR ADVERSE DRUG REACTIONS IN PATIENTS AND APPROACHES FOR ITS MANAGEMENT

 DOI (Digital Object Identifier) :

 Pubished in Volume: 11  | Issue: 5  | Year: May 2023

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Pharmacy All

 Author type: Indian Author

 Pubished in Volume: 11

 Issue: 5

 Pages: e629-e645

 Year: May 2023

 Downloads: 372

  E-ISSN Number: 2320-2882

 Abstract

It is predicted that about 95% of adverse drug reactions (ADRs) never get reported after pharmacotherapy, necessitating strategies to improve ADR reporting. The introduction of databases like VigiAccess, in which ADR data from Pharmacovigilance centers all over the world can be assessed, is a key step toward strengthening ADR reporting. This study evaluated ADR reporting patterns in VigiAccess, an open-access pharmacovigilance database, as well as the therapeutic treatment of respiratory tract infections in patients from the Delhi-NCR region. A questionnaire was used to gather information mostly on the patients with respiratory tract infections. Additionally, a comprehensive search of VigiAccess was conducted to find the categories of reported ADRs as well as the quantity and variety of ADRs reported for a few chosen medications utilized in the therapy. VigiAccess was thoroughly searched, and seven primary kinds of reported ADRs were found in the database. These included illnesses affecting the skin, subcutaneous tissues, gastrointestinal system, mental system, respiratory, thoracic, and mediastinal systems, general disorders, and problems at the administration site. To reduce morbidity and mortality caused by ADRs, diligent ADR monitoring is required, which necessitates more research on a wider population. This study showed that tracking medications that affect the respiratory system and their associated adverse drug reactions might help with quality improvement efforts and perhaps enhance patient care.


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 Keywords

Pharmacovigilance, Adverse drug reaction (ADR), Adverse events (AEs), Vigiaccess, Respiratory tract infections

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Creative Commons Attribution 4.0 and The Open Definition


  Paper Title: Non Extraction Treatment Of Class II Div 2 Malocclusion With Forsus - A Case Report

  Author Name(s): Pothuri Ashok MDS, Vijayadhith chinnapa, N Lingesh kumar, P J mohanakrishnan, Anshu Rai

  Published Paper ID: - IJCRT2305583

  Register Paper ID - 236984

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2305583 and DOI :

  Author Country : Indian Author, India, 602001 , Tiruvallur, 602001 , | Research Area: Humanities All

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2305583
Published Paper PDF: download.php?file=IJCRT2305583
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2305583.pdf

  Your Paper Publication Details:

  Title: NON EXTRACTION TREATMENT OF CLASS II DIV 2 MALOCCLUSION WITH FORSUS - A CASE REPORT

 DOI (Digital Object Identifier) :

 Pubished in Volume: 11  | Issue: 5  | Year: May 2023

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Humanities All

 Author type: Indian Author

 Pubished in Volume: 11

 Issue: 5

 Pages: e621-e628

 Year: May 2023

 Downloads: 385

  E-ISSN Number: 2320-2882

 Abstract

The following article gives an insight of case report of a sixteen-year-old boy with a Class II division 2 malocclusion with mandibular retrusion, severe deep bite, and concave profile. Non extraction treatment was undertaken with the use of forsus fatigue resistant fixed functional appliance. The Forsus fatigue resistance device (FRD) was effective in correcting both skeletal and dental parameters. The treatment time was 20 months. The results of non-extraction orthodontic treatment were the sagittal correction of skeletal Class II malocclusion as well as the reduction of overbite. FRD application with appropriate treatment time can result with prominent changes in the facial profile and dentition.


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 Keywords

Class II div 2 malocclusion, Nonextraction, Fixed functional appliance

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Creative Commons Attribution 4.0 and The Open Definition


  Paper Title: Anionic, cationic and co-ordination insertion ring opening Polymerization Mechanisms of Polylactide using various initiators

  Author Name(s): Paramjit Kaur

  Published Paper ID: - IJCRT2305582

  Register Paper ID - 236976

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2305582 and DOI :

  Author Country : Indian Author, India, 144628 , Kapurthala, 144628 , | Research Area: Science All

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2305582
Published Paper PDF: download.php?file=IJCRT2305582
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2305582.pdf

  Your Paper Publication Details:

  Title: ANIONIC, CATIONIC AND CO-ORDINATION INSERTION RING OPENING POLYMERIZATION MECHANISMS OF POLYLACTIDE USING VARIOUS INITIATORS

 DOI (Digital Object Identifier) :

 Pubished in Volume: 11  | Issue: 5  | Year: May 2023

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Science All

 Author type: Indian Author

 Pubished in Volume: 11

 Issue: 5

 Pages: e610-e620

 Year: May 2023

 Downloads: 437

  E-ISSN Number: 2320-2882

 Abstract

Biodegradable polymers degrade completely when exposed to microorganisms, aerobic and anaerobic processes. Poly (lactic acid), PLA is one of the most promising biodegradable polymers (biopolymers). PLA has excellent mechanical, thermal and barrier properties. PLA can be synthesized by two major routes, first route involves removal of water by the use of solvent under high vacuum and high temperature (condensation polymerization) to yield low molecular weight of polylactide and the other route, water is removed under mild conditions to give an intermediate dimer (the lactide), which on ring-opening polymerization gives high molecular weight PLA. Three major polymerization mechanisms: cationic, anionic, and coordination-insertion have been discussed in this paper by using various initiators.


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 Keywords

Poly (lactic acid), synthesis, polycondesation, ring-opening polymerization, reaction mechanism.

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  Paper Title: An Analysis of the Condition of the Farm Environment Being Monitored in Real Time

  Author Name(s): Bhomika Sahu, Ms. Nikita Pathrotkar

  Published Paper ID: - IJCRT2305581

  Register Paper ID - 236975

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2305581 and DOI :

  Author Country : Indian Author, India, 490023 , Durg, 490023 , | Research Area: Science and Technology

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2305581
Published Paper PDF: download.php?file=IJCRT2305581
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2305581.pdf

  Your Paper Publication Details:

  Title: AN ANALYSIS OF THE CONDITION OF THE FARM ENVIRONMENT BEING MONITORED IN REAL TIME

 DOI (Digital Object Identifier) :

 Pubished in Volume: 11  | Issue: 5  | Year: May 2023

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Science and Technology

 Author type: Indian Author

 Pubished in Volume: 11

 Issue: 5

 Pages: e606-e609

 Year: May 2023

 Downloads: 328

  E-ISSN Number: 2320-2882

 Abstract

As a direct result of an increase in population all over the world, one of the most significant challenges that is now being faced is one that concerns the accessibility of food for all of the people who currently reside on the planet. These issues need to be solved by adopting creative approaches in order to enhance the capacity of the soil and guarantee the safety of natural resources. The solutions to these challenges may be found in the following sentences. The accessibility, in real time, of critical agricultural metrics including moisture, temperature, weather, crop diseases, and water management, as well as the provision of predictive actions in response to shifts in parameters, may be of a great deal of aid in resolving these challenges.. This assistance may offer a great deal of assistance in dealing with these challenges because it may offer a great deal of assistance in dealing with these challenges. This aid may offer a great deal of assistance in overcoming these challenges because it may give a great deal of support in overcoming these challenges. Consequently, it may give a great deal of assistance in overcoming these challenges. These elements include the quantity of moisture that is now present, the temperature, the prevalent climatic conditions, crop diseases, and the manner in which water management is carried out. The Internet of Things (IoT) is a new technology that has a considerable amount of potential to carry out and succeed in its amazing function in almost every industry. The Internet of Things, often known as IoT, is a network that is made up of actual physical items that are capable of establishing their own networks. The development of Internet of Things (IoT)-based intelligent farming is gradually but certainly gaining traction in industrialised countries. Both the manner in which agricultural production is carried out as well as the practise of precision agriculture are altered as a result of this. Because of this, the quantity of resources that are being wasted, such as water, fertilisers, and operating costs, is decreasing as a direct result of this. Because clever miniaturised sensors, processors, and communication technologies are now readily available at affordable prices, Internet of Things-based intelligent farming is now a practical possibility. In addition to that, some advancements have been made. In this study, we will investigate the most recent articles that have been published in the field of IoT-based agriculture between the years of 2015 and 2020. This section begins with a discussion of the most current research, with particular attention on its breadth and methodologies; this material is then displayed in a table, and then discussion and analysis follow. The objective is to build a system that can be used by future academics as a starting point in their quest of a system that comprises of a single standard expert and a totally autonomous aid system. The platform that will be created will be used as a jumping off point


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 Keywords

SmartFarming;Sensors;Cloud;Microcontroller;MachineLearning

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Creative Commons Attribution 4.0 and The Open Definition


  Paper Title: GREEN MARKETING AND ITS IMPACT ON CONSUMER BEHAVIOR: AN EMPIRICAL REVIEW

  Author Name(s): Leon S Joseph, Nivetha M, Dr. Patcha Bhujanga Rao

  Published Paper ID: - IJCRT2305580

  Register Paper ID - 236867

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRT2305580 and DOI :

  Author Country : Indian Author, India, 560069 , Bengaluru, 560069 , | Research Area: Commerce and Management, MBA All Branch

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2305580
Published Paper PDF: download.php?file=IJCRT2305580
Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2305580.pdf

  Your Paper Publication Details:

  Title: GREEN MARKETING AND ITS IMPACT ON CONSUMER BEHAVIOR: AN EMPIRICAL REVIEW

 DOI (Digital Object Identifier) :

 Pubished in Volume: 11  | Issue: 5  | Year: May 2023

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Commerce and Management, MBA All Branch

 Author type: Indian Author

 Pubished in Volume: 11

 Issue: 5

 Pages: e600-e605

 Year: May 2023

 Downloads: 340

  E-ISSN Number: 2320-2882

 Abstract

Environmental issues have been widely discussed for many years. Natural resources are decreasing day by day in line with the unscrupulous interests of commercial profitability, creating the natural need for alternative solutions. Implementation of green marketing strategies can be guaranteed to increase environmental awareness. This study aims to investigate where green marketing tools such as eco-branding, eco-labelling, eco-packaging and environmental advertising influence consumer behaviour for green products or services. Using an improbable strategy, a total of 50 questionnaires were distributed to the target participants.


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Green Marketing, Environment, Eco-Brand, Eco-Labelling, Eco-Packaging, Environmental Advertising, Purchasing Behaviour

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indexer
indexer
indexer
indexer