IJCRT Peer-Reviewed (Refereed) Journal as Per New UGC Rules.
ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 7.97 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(CrossRef DOI)
| IJCRT Journal front page | IJCRT Journal Back Page |
Paper Title: Between Two Worlds: Diasporic Wakefulness in the Works of Divakaruni and Lahiri
Author Name(s): M.E.Hariharan, Dr Seema Satheesh
Published Paper ID: - IJCRT2606580
Register Paper ID - 310661
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2606580 and DOI :
Author Country : Indian Author, India, 636003 , salem, 636003 , | Research Area: Medical Science All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2606580 Published Paper PDF: download.php?file=IJCRT2606580 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2606580.pdf
Title: BETWEEN TWO WORLDS: DIASPORIC WAKEFULNESS IN THE WORKS OF DIVAKARUNI AND LAHIRI
DOI (Digital Object Identifier) :
Pubished in Volume: 14 | Issue: 6 | Year: June 2026
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Medical Science All
Author type: Indian Author
Pubished in Volume: 14
Issue: 6
Pages: f399-f404
Year: June 2026
Downloads: 61
E-ISSN Number: 2320-2882
Since the beginning, humans have sought a better life; from the Stone Age to the modern technological era, this pursuit has driven people to move, often abandoning their homelands. Such migrations frequently produced a painful sense of exile. Language, identity, place, and home are interconnected aspects of belonging and alienation, as Jhumpa Lahiri observes. Fueled by widespread migration, diasporic literature emerged alongside postcolonial writing, developing within the same historical framework. Transplantation often renders immigrants rootless. Today much of the most significant Indian writing comes from the diaspora--authors such as Kamala Markandaya, Anita Desai, Bharati Mukherjee, Salman Rushdie, V.S. Naipaul, Vikram Seth, Amitav Ghosh, Rohinton Mistry, Chitra Banerjee Divakaruni, and Jhumpa Lahiri. In particular, Indian women writers in the diaspora have made powerful contributions, gaining international recognition and achieving excellence across literary forms. Their works frequently portray physical and emotional struggles, focusing on themes like discrimination, culture shock, identity crises, alienation, displacement, dilemma, depression, hybridity, and nostalgia. This study examines the tensions of cross-cultural identity and cultural transplantation in Jhumpa Lahiri's The Namesake and Chitra Banerjee Divakaruni's The Mistress of Spices. It offers a comparative analysis that foregrounds cultural and feminist perspectives to investigate the challenges faced by female protagonists navigating immigration in the selected novels.
Licence: creative commons attribution 4.0
Keywords: Diaspora, diasporic literature, Jhumpa Lahiri, Kiran Desai, Chitra Banerjee Divakaruni cultural displacement, identity crisis, exile, nostalgia, alienation.
Paper Title: FPGA Based Image Forgery Detection System Using Verilog
Author Name(s): Sinchana S, Dr. N M Mahesh Gowda, Lisha N S, Monisha K S, Suhas K S
Published Paper ID: - IJCRT2606579
Register Paper ID - 310739
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2606579 and DOI :
Author Country : Indian Author, India, 562160 , Channapatna, 562160 , | Research Area: Science and Technology Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2606579 Published Paper PDF: download.php?file=IJCRT2606579 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2606579.pdf
Title: FPGA BASED IMAGE FORGERY DETECTION SYSTEM USING VERILOG
DOI (Digital Object Identifier) :
Pubished in Volume: 14 | Issue: 6 | Year: June 2026
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Science and Technology
Author type: Indian Author
Pubished in Volume: 14
Issue: 6
Pages: f389-f398
Year: June 2026
Downloads: 47
E-ISSN Number: 2320-2882
The trustworthiness of visual information in applications like surveillance, digital forensics, medical diagnostics, and security monitoring is seriously threatened by the substantial increase in digital picture modification brought about by the growing accessibility of sophisticated image editing software. As a result, preserving the integrity and validity of images now depends on the creation of effective and precise image forgery detection methods. In this paper, a Verilog Hardware Description Language (HDL)-based FPGA-based Image Forgery Detection System is proposed. By analysing image attributes and identifying anomalies brought about by forging operations, such as copy-move assaults and unauthorized modifications, the suggested architecture is intended to identify tampered regions in digital images. High-speed processing and real-time operation are made possible by the system's implementation on an FPGA platform, which takes use of hardware-level parallelism. The suggested hardware solution delivers better computational efficiency, lower processing delay, and lower power consumption while retaining efficient resource utilization when compared to traditional software-based approaches. Simulation and synthesis assessments validate the functionality and performance of the proposed architecture, demonstrating that it can detect updated image regions with appropriate accuracy and execution speed. The created system is well-suited for implementation in digital forensic investigations, picture authentication frameworks, surveillance infrastructures, and other security-sensitive contexts demanding quick and reliable image verification because of its scalability and dependability.
Licence: creative commons attribution 4.0
FPGA Implementation, Digital Image Forensics, Verilog Hardware Description Language, Image Tampering Detection, Copy-Move Forgery, Real-Time Processing, Embedded Vision Systems
Paper Title: KNOWLEDGE, ATTITUDES, AND ASSOCIATED FACTORS REGARDING ORGAN DONATION AMONG COLLEGE STUDENTS IN AIZAWL, MIZORAM
Author Name(s): Imnanaro, Ms. Lakhimi Gogoi, Dr. C. Lalramdini
Published Paper ID: - IJCRT2606578
Register Paper ID - 310735
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2606578 and DOI : https://doi.org/10.56975/ijcrt.v14i6.310735
Author Country : Indian Author, India, - , -, - , | Research Area: Health Science All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2606578 Published Paper PDF: download.php?file=IJCRT2606578 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2606578.pdf
Title: KNOWLEDGE, ATTITUDES, AND ASSOCIATED FACTORS REGARDING ORGAN DONATION AMONG COLLEGE STUDENTS IN AIZAWL, MIZORAM
DOI (Digital Object Identifier) : https://doi.org/10.56975/ijcrt.v14i6.310735
Pubished in Volume: 14 | Issue: 6 | Year: June 2026
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Health Science All
Author type: Indian Author
Pubished in Volume: 14
Issue: 6
Pages: f381-f388
Year: June 2026
Downloads: 81
E-ISSN Number: 2320-2882
Organ donation is a life-saving medical process that gives patients with end-stage organ failure hope, a worldwide organ shortage remains a serious public health issue. Inadequate knowledge and negative attitudes toward organ donation are the primary causes of India's poor organ donation rates. The current study was carried out to evaluate college students' attitudes and understanding about organ donation in Aizawl, Mizoram, and to ascertain the relationship between these factors and certain sociodemographic characteristics.
Licence: creative commons attribution 4.0
Organ donation, knowledge, attitude, college students, awareness, Mizoram.
Paper Title: CASE STUDY OF A DOMESTIC VIOLENCE SURVIVOR SUPPORTED BY PARIHAR, BENGALURU From Silence to Strength: A Case Study of a Domestic Violence Survivor Rehabilitated Through PARIHAR, Bengaluru
Author Name(s): Dr.Gayathri Ranjith, Dr.Bindya Yohannan
Published Paper ID: - IJCRT2606577
Register Paper ID - 310316
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2606577 and DOI :
Author Country : Indian Author, India, 624005 , Dindigul, 624005 , | Research Area: Medical Science All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2606577 Published Paper PDF: download.php?file=IJCRT2606577 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2606577.pdf
Title: CASE STUDY OF A DOMESTIC VIOLENCE SURVIVOR SUPPORTED BY PARIHAR, BENGALURU FROM SILENCE TO STRENGTH: A CASE STUDY OF A DOMESTIC VIOLENCE SURVIVOR REHABILITATED THROUGH PARIHAR, BENGALURU
DOI (Digital Object Identifier) :
Pubished in Volume: 14 | Issue: 6 | Year: June 2026
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Medical Science All
Author type: Indian Author
Pubished in Volume: 14
Issue: 6
Pages: f370-f380
Year: June 2026
Downloads: 75
E-ISSN Number: 2320-2882
Abstract Domestic violence remains a significant social and public health concern affecting women across socio-economic backgrounds. This case study explores the experiences of a 32-year-old woman who survived prolonged domestic violence and sought assistance through PARIHAR, a family counselling and support centre initiated by the Bengaluru City Police. The study highlights the nature of abuse, psychosocial consequences, intervention strategies, and the survivor's journey toward recovery and empowerment. The findings emphasize the importance of integrated services including counselling, legal aid, police support, and livelihood assistance in facilitating survivor rehabilitation. PARIHAR provides multidisciplinary support such as counselling, legal assistance, police support, shelter referral, and psychological services for women in distress. Keywords: Domestic Violence, Women Empowerment, Counselling, Survivor Recovery, PARIHAR, Bengaluru
Licence: creative commons attribution 4.0
Domestic Violence, Women Empowerment, Counselling, Survivor Recovery, PARIHAR, Bengaluru
Paper Title: Literature as a Prelude to Psychiatric Diagnosis: A Comparative Study of Psychological Disorders in Shakespeare and Dostoevsky before Modern Classification
Author Name(s): Abdullah Ghalib Khairi
Published Paper ID: - IJCRT2606576
Register Paper ID - 310646
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2606576 and DOI :
Author Country : Indian Author, India, 641046 , Coimbatore, 641046 , | Research Area: Arts All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2606576 Published Paper PDF: download.php?file=IJCRT2606576 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2606576.pdf
Title: LITERATURE AS A PRELUDE TO PSYCHIATRIC DIAGNOSIS: A COMPARATIVE STUDY OF PSYCHOLOGICAL DISORDERS IN SHAKESPEARE AND DOSTOEVSKY BEFORE MODERN CLASSIFICATION
DOI (Digital Object Identifier) :
Pubished in Volume: 14 | Issue: 6 | Year: June 2026
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Arts All
Author type: Indian Author
Pubished in Volume: 14
Issue: 6
Pages: f366-f369
Year: June 2026
Downloads: 54
E-ISSN Number: 2320-2882
The research is about how William Shakespeare and Fyodor Dostoevsky depicted mental illnesses in their writing even before the psychology field had come up with formal ways to define and diagnose the different types of disorders. The paper investigates the way both authors managed to give an idea of complicated mental conditions and psychological pain without the help of clinical nomenclature. The paper uses textual analysis of specific literary pieces of Shakespeare and Dostoevsky to compare them. It bases the work on early psychiatric notions and psychoanalytic ideas, such as those of repressed conflict, guilt, splitting, and mood swings. The results show that Shakespeare tends to depict mental illness through the course of the play, through images that are rather symbols, and through the characters' moral struggles, on the other hand, Dostoevsky focuses more on the character's self-examination, sense of self, and the conflict with life in general. Even though they differ a lot in their style of writing and are separated by a big-time gap, they still both manage to give the reader a very clear and deep insight into the feelings of a person with mental disorder, which happens to correspond to our present-day concept of melancholia, paranoid specter, neurosis, and the phenomenon of dissociative states. Literature, as an extension of intellectual processes, seems to still have been a very prominent place for the study of the human psyche before psychiatry was officially recognized as a medical specialty. This paper ends with a recognition of Shakespeare and Dostoevsky as the two writers who, without being formally aware of it, were already engaging with psychological concepts ahead of their time. Their works are a testament to the fact that literature has been of great help in charting the history of our understanding of mental disorders and human consciousness.
Licence: creative commons attribution 4.0
Shakespeare, Dostoevsky, mental illness, proto-psychiatry, psychoanalysis, melancholia, literature.
Paper Title: Awareness of Cloud Services Among College Students
Author Name(s): Mr. Shreekanth, Mrs. Surekha Acharya, Mr. Ranjith T. N, Mrs. Rashmitha shetty, Mrs. Revathi D
Published Paper ID: - IJCRT2606575
Register Paper ID - 310652
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2606575 and DOI :
Author Country : Indian Author, India, 576201 , kundapura, 576201 , | Research Area: Science and Technology Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2606575 Published Paper PDF: download.php?file=IJCRT2606575 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2606575.pdf
Title: AWARENESS OF CLOUD SERVICES AMONG COLLEGE STUDENTS
DOI (Digital Object Identifier) :
Pubished in Volume: 14 | Issue: 6 | Year: June 2026
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Science and Technology
Author type: Indian Author
Pubished in Volume: 14
Issue: 6
Pages: f362-f365
Year: June 2026
Downloads: 56
E-ISSN Number: 2320-2882
Cloud computing has become an essential part of modern education, providing students with easy access to storage, applications, and collaborative tools. This study aims to examine the level of awareness and usage of cloud services among college students in Mangalore and Udupi districts of Karnataka. The research is based on primary data collected through a structured questionnaire from a sample of undergraduate students. The study adopts a descriptive research design and uses simple percentage analysis for interpretation. The findings reveal that a majority of students are aware of cloud computing and actively use cloud services such as Google Drive, Dropbox, and OneDrive. However, the study also identifies a significant gap in awareness regarding cloud security issues, including data privacy and cyber threats. The study concludes that while the usage of cloud services is high, there is a need to improve students' knowledge of cloud security and safe practices. The paper suggests that educational institutions should take initiatives to enhance awareness through training programs and curriculum integration.
Licence: creative commons attribution 4.0
Cloud Computing, Awareness, Students, Cloud Services, Security, Mangalore, Udupi
Paper Title: "A STUDY TO ASSESS THE EFFECTIVENESS OF SELF INSTRUCTIONAL MODULE ON KNOWLEDGE REGARDING VITAMIN B12 DEFICIENCY AMONG DIABETIC CLIENTS IN SELECTED RURAL AREA OF MEHSANA DISTRICT, GUJARAT".
Author Name(s): Patel Sejal Prahladbhai, Mr. Sachin Khadaliya, Mr. Anand Darji, Ms. Helly Darji, Ms. Salma Kugashiya , Ms. Ayushi Kharadi
Published Paper ID: - IJCRT2606574
Register Paper ID - 310563
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2606574 and DOI :
Author Country : Indian Author, India, - , -, - , | Research Area: Humanities All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2606574 Published Paper PDF: download.php?file=IJCRT2606574 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2606574.pdf
Title: "A STUDY TO ASSESS THE EFFECTIVENESS OF SELF INSTRUCTIONAL MODULE ON KNOWLEDGE REGARDING VITAMIN B12 DEFICIENCY AMONG DIABETIC CLIENTS IN SELECTED RURAL AREA OF MEHSANA DISTRICT, GUJARAT".
DOI (Digital Object Identifier) :
Pubished in Volume: 14 | Issue: 6 | Year: June 2026
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Humanities All
Author type: Indian Author
Pubished in Volume: 14
Issue: 6
Pages: f358-f361
Year: June 2026
Downloads: 54
E-ISSN Number: 2320-2882
Vitamin B?? deficiency is a prevalent but often overlooked condition among diabetic patients, particularly those on long-term metformin therapy. This study evaluated the effectiveness of a Self-Instruction Module (SIM) in improving knowledge regarding vitamin B?? deficiency among diabetic clients in a rural area of Mehsana district.
Licence: creative commons attribution 4.0
Assess, Effectiveness, Self-Instructional Module, Knowledge, Vitamin B12 Deficiencies, Diabetic Client.
Paper Title: A Study on Pre and Post GST Profitability Trends in Selected Automobile Companies
Author Name(s): SRUSHTI K S, Dr MANOJ KUMARA N V
Published Paper ID: - IJCRT2606573
Register Paper ID - 310534
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2606573 and DOI :
Author Country : Indian Author, India, 573102 , Hassan, 573102 , | Research Area: Commerce and Management, MBA All Branch Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2606573 Published Paper PDF: download.php?file=IJCRT2606573 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2606573.pdf
Title: A STUDY ON PRE AND POST GST PROFITABILITY TRENDS IN SELECTED AUTOMOBILE COMPANIES
DOI (Digital Object Identifier) :
Pubished in Volume: 14 | Issue: 6 | Year: June 2026
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Commerce and Management, MBA All Branch
Author type: Indian Author
Pubished in Volume: 14
Issue: 6
Pages: f347-f357
Year: June 2026
Downloads: 70
E-ISSN Number: 2320-2882
This study titled "A Comparative Study of Profitability of Automobile Companies Before and After GST Implementation in India" examines the financial performance of selected automobile companies and evaluates the influence of the Goods and Services Tax on their profitability. The main purpose of the study is to analyse whether GST implementation has created significant changes in the profitability, operational efficiency, and financial stability of automobile companies in India. The study is important because the automobile sector is one of the major contributors to the Indian economy, and GST has transformed the taxation structure by replacing multiple indirect taxes with a unified system. The research is based on secondary data collected from company annual reports, financial statements, journals, and authentic online sources. A descriptive research design has been adopted, and convenience sampling has been used for selecting the companies included in the study. Statistical tools such as ANOVA and T-test were applied through JAMOVI software for data analysis and interpretation. The findings of this study will contribute to academic research, policymakers, financial analysts, investors, and automobile companies by providing insights into the impact of GST on corporate profitability and financial performance. The study also highlights challenges and opportunities faced by companies during the post-GST business environment.
Licence: creative commons attribution 4.0
GST, Automobile Companies, Profitability, Financial Performance, Pre and Post GST Analysis, Operational Efficiency, Financial Stability, ANOVA, T-Test, JAMOVI.
Paper Title: Pregnancy AI: Early Predictive System for Fetal Health and Pregnancy Risks Using ML with Chatbot Support
Author Name(s): Puja Patil, Vaishnavi Shipalkar, Ria Kanojia
Published Paper ID: - IJCRT2606572
Register Paper ID - 309607
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2606572 and DOI :
Author Country : Indian Author, India, 411021 , Pune, 411021 , | Research Area: Science and Technology Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2606572 Published Paper PDF: download.php?file=IJCRT2606572 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2606572.pdf
Title: PREGNANCY AI: EARLY PREDICTIVE SYSTEM FOR FETAL HEALTH AND PREGNANCY RISKS USING ML WITH CHATBOT SUPPORT
DOI (Digital Object Identifier) :
Pubished in Volume: 14 | Issue: 6 | Year: June 2026
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Science and Technology
Author type: Indian Author
Pubished in Volume: 14
Issue: 6
Pages: f332-f346
Year: June 2026
Downloads: 76
E-ISSN Number: 2320-2882
Maternal and fetal health monitoring is essential for reducing pregnancy-related complications and improving neonatal outcomes. This paper presents Pregnancy AI, an intelligent healthcare prediction system designed to analyze maternal pregnancy risk and fetal health conditions using machine learning techniques. The proposed system employs a Random Forest classifier to predict pregnancy risk levels based on clinical parameters such as age, systolic blood pressure, diastolic blood pressure, blood glucose level, body temperature, and heart rate. Additionally, a fetal health prediction model is developed using cardiotocography (CTG)-based features to classify fetal conditions into normal, suspect, and pathological categories. The application provides real-time prediction results along with probability-based outputs through an interactive interface developed using Streamlit. To enhance user interaction and healthcare accessibility, the system integrates an AI-powered chatbot supported by a Large Language Model (LLM). The chatbot assists users by answering healthcare-related queries, providing basic pregnancy guidance, and improving awareness regarding maternal and fetal health monitoring. The complete system is implemented using Python, Scikit-learn, Streamlit, and LLM-based conversational support. Experimental evaluation demonstrates reliable predictive performance and practical usability for real-time maternal healthcare assistance and monitoring.
Licence: creative commons attribution 4.0
Pregnancy Risk Prediction, Fetal Health Classification, Machine Learning, Random Forest, Maternal Healthcare, Large Language Model, Chatbot Integration, Streamlit.
Paper Title: EFFECT OF CUSTOMER SUPPORT SERVICES ON SATISFACTION LEVELS IN PUBLIC AND PRIVATE BANKS
Author Name(s): ANIL KUMAR SAHU, Dr. O.P. Arjaria
Published Paper ID: - IJCRT2606571
Register Paper ID - 310567
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2606571 and DOI : https://doi.org/10.56975/ijcrt.v14i6.310567
Author Country : Indian Author, India, 471001 , CHHATARPUR, 471001 , | Research Area: Commerce All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2606571 Published Paper PDF: download.php?file=IJCRT2606571 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2606571.pdf
Title: EFFECT OF CUSTOMER SUPPORT SERVICES ON SATISFACTION LEVELS IN PUBLIC AND PRIVATE BANKS
DOI (Digital Object Identifier) : https://doi.org/10.56975/ijcrt.v14i6.310567
Pubished in Volume: 14 | Issue: 6 | Year: June 2026
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Commerce All
Author type: Indian Author
Pubished in Volume: 14
Issue: 6
Pages: f314-f331
Year: June 2026
Downloads: 69
E-ISSN Number: 2320-2882
ABSTRACT: Customer satisfaction is a key performance indicator in the banking sector. With rising competition and increasing customer expectations, especially in India's evolving financial landscape, banks are emphasizing customer support services to enhance satisfaction. This study investigates the impact of customer support services on customer satisfaction in both public and private sector banks. The study also compares the effectiveness of these services in both sectors. The modern banking industry has undergone a paradigm shift from product-oriented operations to customer-centric service delivery. In this context, customer support services have emerged as a critical determinant of customer satisfaction. This research paper explores the impact of customer support services--particularly responsiveness, complaint handling, and service accessibility--on customer satisfaction levels in public and private sector banks. Findings indicate that private banks outperform public banks in terms of promptness, digital support, and personalized service, leading to higher overall customer satisfaction. However, public sector banks maintain a strong presence due to perceived trust, wider rural reach, and long-standing customer relationships. The paper highlights key challenges faced by both sectors, such as technological gaps in public banks and service over-automation in private banks. The study concludes that enhancing customer support quality, especially through responsive communication and digital innovation, is essential for building long-term customer loyalty in both banking segments.
Licence: creative commons attribution 4.0
KEYWORDS: Customer support, Satisfaction levels, Private bank, Public bank, Services, Relationship

