Volume 10 | Issue 7 |

 Abstract

India is a land of diverse cultures, traditions and languages. Among the developing countries in the world, India is one of the rapidly growing nations on account of industrialization and technological advancements. The expansion of Indian trade relations on a global scale has led to a significant transformation in the marketing policies and consumer culture. The increasing materialistic concerns among the people, however, tend to pose a detrimental threat to sustainable development of the country. To prevent development at the cost of environment, many advertising agencies adopt diverse techniques to perpetuate sustainability. One of the crucial methods by which this can be implemented is through proper mode of communication. This paper focuses on a close examination of the story-telling approach in Indian commercials that serves a dual purpose. While on the one hand, it subtly challenges and subverts the stereotypes prevalent in the Indian culture, on the other hand, it conveys to the viewers the idea of adopting means that shall promote sustainability. As a starting point, this study shall highlight the importance of narratives in the advertisements of goods and products in the Indian context. In a country where the population is overwhelming, where majority of the people lack education and awareness, and where pollution levels are intimidating, mere didactic mass propaganda on sustainable use of resources cannot be effective. On the contrary, stories have potential to evoke emotional responses and elicit the desired effect upon the audience. By narrativizing the advertisements, the companies appeal to the inner sentiments of the people thereby not only alluring them to buy the product but also moralizing on the principles of sustainability. Thereafter, the essay shall emphasize on the power of music and song in adding life and colour to these narratives. Finally, it will underline the role of children and how their involvement in the ads not only makes the adult viewers rethink the socially sanctioned and accepted norms but also encourages the future generation to align themselves along the path of sustainability, thereby, providing an additional impetus to achieve the goals of sustainable development. This essay shall analyse these strands through various case studies of Indian advertisements.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

advertisement, narrativization, song, children, sustainability

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

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E. coli, Klebsiella, Staphylococci, Mutravirechaniya Mahakashaya, UTI, Disc diffusion method.

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Creative Commons Attribution 4.0 and The Open Definition

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Creative Commons Attribution 4.0 and The Open Definition

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Nanocatalyst, DR5B, photodegradation, photochemical reactor.

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Creative Commons Attribution 4.0 and The Open Definition

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International Financial Reporting Standards (IFRS Standards) is a single set of accounting standards, developed and maintained by the International Accounting Standards Board (the Board) with the intention of those standards being capable of being applied on a globally consistent basis with the ability to compare the financial performance of publicly listed companies on a like-for-like basis with their international peers. The paper tries to understand the procedure by which the IFRS has been adopted by companies in India. And also tried to examine the utility of Indian companies by adopting IFRS. The paper also reveals the challenges raised by the adoption of IFRS . The paper concludes by calling the lawmakers to do the necessary amendments in the existing Companies Act 1956 and also emphasises the need for training the professionals for facilitating the easy adoption of IFRS in India.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

IFRS, Adoption and Implementation

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Creative Commons Attribution 4.0 and The Open Definition

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This research paper is written to glorify the good and bad aspects of covid-19 on students and teachers and how they have to deal with the problems faced by them during the pandemic. A large number of unskilled people have been graduated in last 3 years at the time of covid-19 pandemic which is going to cause to major problem in every sector as all the students have been studied online. So many problems have been found in them which is shown in different fields like some are in technical field but they cannot communicate well or they cannot present themselves more effectively or in a meaningful manner at the time of interview. People belonging to poor families who cannot even arrange proper gadgets to take online classes to do wok or take online training to get a job. Teachers also have to face problem as they have never been used to these gadgets for teaching purpose and they must learn many new things to teach in online classes. This is a starting challenge for all to be perfect in technical manner.

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Creative Commons Attribution 4.0 and The Open Definition

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Pandemic, Challenges, Technical Manner

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Creative Commons Attribution 4.0 and The Open Definition

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Abstract There is no doubt that fact that insecurity has been one of the major concerns to both past and present governments in Nigeria. This is as a result of the Nigerian history and development challenges that have been continuously rooted in conflicts and instability. Various governments have made several efforts aimed at addressing the situation ranging from the creation of various security agencies and several reforms of the existing ones as well as various forms of youth empowerment, yet the security challenges continued. Therefore, the objective of this study is to find out if the rate of unemployment and lack of youth empowerment in the country especially in the Federal Capital Territory is the reason why the country has continued to remain unsafe for the citizens. The study was anchored on human security theory as its point of departure while quantitative research design which made use of the survey method was employed to accomplish the purpose of the study. The data for the study were generated through structured questionnaire items and focus group discussions. 400 respondents were purposively selected from the study area. Three points Likert-type scale was employed in data collection and to measure the magnitude of the responses. Data collected were analyzed using percentages. The findings show that youth unemployment and lack of empowerment as well as the character of the Nigerian state are the major causes of insecurity in Nigeria. It equally shows that the government has not made serious efforts to address the unemployment rate and acquisition of skills, especially for the youths. The paper, therefore, recommends among others that governments at all levels should empower the youths a productive and skills manpower development as a security measure. Also, the government should empower the youth through a soft loan to enable them to start some businesses of their own, while the government continues to monitor the beneficiaries, offering them advice and guidance where necessary.

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Key Words: Security Challenges, Youths Empowerment, Federal Capital Territory, Nigeria.

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Creative Commons Attribution 4.0 and The Open Definition

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The motivation behind this article is to recognize the present trends, issues and challenges in physical education and sports at higher education would be examined. There are different elements which are reducing the interest of students in physical education exercises. Despite the fact that the physical education is being instructed as a piece of educational plan in every one of the schools and universities yet absence of satisfactory time and prepared educators, great offices are liable for little interest in this field. The future challenges to make this field interesting includes a satisfactory educational program, adequate supports portion for holding different rivalries and role of technology to make awareness about the significance of physical exercises and sports in the day by day life of adolescents. Every one of these challenges have been talked about in this article.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Education, Higher Education, Physical Education, Sports, Problems, Students

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

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Creative Commons Attribution 4.0 and The Open Definition

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Merger, Acquisition, Associate, Job satisfaction, SBI.

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Creative Commons Attribution 4.0 and The Open Definition

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This paper is entrusted to examine the relationship between unemployment and moonlighting in Slovakia. The application of ADF test on quarterly data of Slovakia from the first quarter of 1998 to the last quarter of 2020 confirms that the series on moonlighting is I(0) while the series on unemployment is I(1). ARDL Bounds Test is applied to uncover any cointegrating relationship between unemployment and moonlighting in Slovakia. The estimated value of F test is less than the lower bound of ARDL Bounds Test. Therefore, long run relationship between unemployment and moonlighting in Slovakia is not confirmed.

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 Keywords

Moonlighting, Unemployment, ARDL Bounds Cointegration Test

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Creative Commons Attribution 4.0 and The Open Definition

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BLDC motor is broadly utilized in several industries like for making electrical vehicles. Low ripple input supply and an appropriate speed controller are required to achieve the desired motor performance. PID controllers can be utilised for speed control due to its benefits of rapid response time and error removal. Regenerative braking system is the best solution for utilising wasted energy which is generated while applying brake in electrical vehicle. In this paper speed control strategy with regenerative braking system is proposed with the help of PID controller and boost converter which is simple to implement .It is capable to be operated in lower speed due to adding boost converter for regenerative braking system. To verify the analysis, simulations works were done. They show the effectiveness of the proposed control strategy.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

BLDC motor, PID controller, boost converter ,MATLAB.

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Creative Commons Attribution 4.0 and The Open Definition