Volume 9 | Issue 8 |

 Abstract

Diasporic writers peregrinate their native culture to the other parts of the world through their works and build a bridge between their homeland and new abode. Decade back diasporic literature is dominated by nostalgic emotions of homelessness people but now it presents a different and positive picture of people who adapt new change easily. They are successful in establishing a relation between two cultures by negotiating with the new cultural space. The sense of homelessness and genuine pain with which every immigrant suffers from2 has been minimized through various platforms of social networking. Diasporic writers use fiction because it provides them an ample space to portray their fictional characters in new land facing the different problems in different situations. Chitra Divakaruni, through her strong narratives, grasps the crucial moments of life and portrays such dynamic character that exhibits the true culture of her home land. Divakaruni wonderfully projects the generic qualities of the spices and herbs and merges it with the fictional elements that serve the purpose of the narrative. The Mistress of Spices works as a channel to broadcast the precious value of Indian spices and herbs and its healing properties to the world. Divakaruni beautifully blends Indian spices and herbs in the story of The Mistress of Spices and tries to globalize the significance of this ancient therapy method of Ayurveda which is deeply associated with Indian culture.

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 Keywords

Culture,Diaspora, Herbs, Spices, Literature

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Creative Commons Attribution 4.0 and The Open Definition

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E-tailing is one of the fastest growing industries in India. Even the brick and mortar retailers are also showing keen interest in ensuring their presence in this online market space as a part of their omni-channel strategy to reach out to their customers. The COVID-19 pandemic induced restrictions on movement of people accelerate the pace of growth of the e-tailing in India. Given this scenario, there is an intense competition among the players to capture the patronization of a large chunk customers on consistent basis. Therefore, connecting with customers at emotional level is imperative to win over the good will and loyalty of the customers. This is the ultimate antidote against travails of intense rivalry that one witnesses in Indian e-tailing. ORS is once such construct through which an e-tailer can understand that to what extent and at what level it connects with customers emotionally. This insight will help an e-tailer to change their strategies to have a better relationship with its customers. The research explores the impact of ORS on CBBE of market leaders, amazon.in and flipkart.com as CBBE is positively connected with loyalty. It also shows that how these market leaders perform on ORS. At the end of this paper, the researcher gives many suggestions to e-tailers to improve their ORS.

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 Keywords

Consumer Based Brand Equity (CBBE) and Online Retail Service (ORS).

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Creative Commons Attribution 4.0 and The Open Definition

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Advancement in human lifestyle due to science and technology causes contamination of environment. Heavy metals are one of such pollutants that may come from both natural and human activity and could be a serious problem/threat because of their toxicity, long persistence, and bioaccumulation and bio magnification of metals in the food chain. This is a study of determination the level of heavy metals Zn, Cu, Pb and Cd in surface water, soil sediments and whole soft body tissues of bivalve species Lamellidens corrianus, Lamellidens marginalis, and Parreysia cylindrica inhabiting in Nandur-Madhmeshwar reservoir of Nashik district during summer, monsoon and winter seasons. The bioaccumulation results revealed that mean values of concentrations of heavy metals in whole body tissues, metal body burden and BWAF and BSAF in dry soft body tissues of three bivalve species Lamellidens corrianus, Lamellidens marginalis, and Parreysia cylindrical collected from Nandur-Madhmeshwar reservoir of Nashik district. This result indicates that Lamellidens marginalis have greater potential for copper bioaccumulation, and Lamellidens corrianus for lead bioaccumulation, while Parreysia cylindrica have greater potential for cadmium and zinc bioaccumulation. Therefore, Lamellidens marginalis is proposed as sentinel animal for monitoring for copper, Lamellidens corrianus for lead while Parreysia cylindrica for cadmium and zinc in the studied fresh water reservoir.

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 Keywords

Nandur-Madhmeshwar reservoir, bivalve species, Heavy metals, bio-accumulation, pollution.

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Creative Commons Attribution 4.0 and The Open Definition

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Creative Commons Attribution 4.0 and The Open Definition

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IR, Raman spectra, Electronic spectra, pH effect

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Creative Commons Attribution 4.0 and The Open Definition

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Abstract, Neuroeconomics is the emerging segment of neuroscience, examine the role of human cognition in economic decision making. It is an interdisciplinary approach of arts and science involving behavioral economics, neuroscience and reinforcement and learning theories. Psychology and economics are complementary disciplines, in various cases studying the similar phenomena: decision making, value-based judgment, and heuristics. Neuroeconomics mechanism combines the disciplines of neuroscience, psychology, and economics in to models of decision making, rewards, risks, and uncertainties. Neuroscience research applied in neuroeconomics, can put in the picture the learning of financial decisions. Application of neuro imaging tools helps to unlock the black box of human nature to understand the decision behavior. This paper tries to make a conceptual framework on decision making behavior of a business in the aspect of neuroscience.

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Key words: Neuroeconomics, Neuroscience, Cognitive behavior and Finance decision

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HIV/AIDS causes physical problems, such as recurrent infections, growth disorders and malnutrition. HIV/AIDS also causes psychosocial problems, such as being shunned by friends and getting discriminatory behavior. All of the problems described earlier affects children's mental growth and development which will affect the quality of life of children with HIV/AIDS. This research is a cross sectional study, conducted at the Intermediate Care Unit of Infection Disease of Children Outpatient Clinic in Dr. Soetomo General Hospital Surabaya and Voluntary Counselling and Testing Outpatient Clinic in Gresik General Hospital, Probolinggo General Hospital and Trenggalek General Hospital in November 2019-May 2020. Data collected was descriptively, then statistically analyzed by bivariate and multivariate analysis. According to bivariate analysis, factors significantly related to quality of life of children with HIV/AIDS were age, monthly caregiver income, distance between diagnosis and therapy, immunological status, nutritional status and treatment adherence. Multivariate analysis showed that age (p=0,014, Odds Ratio [OR] 18,780, confidence interval [CI] 1,810-194,844) and treatment adherence (p=0,010, OR 7,823, CI 1,631-37,516) had a significant relationship with the quality of life of children with HIV/AIDS (p <0.05). In conclusion, age, monthly caregiver income, distance between diagnosis and therapy, immunological status, nutritional status and treatment adherence are significantly related to the quality of life of children with HIV/AIDS. Age and treatment adherence have the most significant relation with the quality of life of children with HIV/AIDS.

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 Keywords

HIV infection, determinant factors, quality of life.

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Creative Commons Attribution 4.0 and The Open Definition

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Rasashastra is a branch of Ayurveda which deals with pharmaceutics.the success of any pathy depends upon thequality of medicine,for ayurveda it is also the same.rasushadhies are very potent ayurvedic preparations .these rasaushadhies contents metals ,minerals as well as herbs.these are superiorbecause oftheir qualities like minimal dose ,quick action, palatability and longer shelf life..Amrutmanjiri is a herbomineral rasaushadhi preparation described in bhaishajya ratnavali Aamvatadhikar..it is prepared from the contents shudhha hingul,shudhha vatsanabh,shuddha tankan,marich,pippali,and javitri triturated with ardrak swaras..theperticular pharmaceutical blend results into a more effective formulation..the present paper deals with detaild study of content of this potent formulation Amrutmanjiri vati which is a very effective remedy of Aamvata , a very chronic disease and having no complete cure in modern medical science.

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 Keywords

Rasashastra, Rasaushadhi, Amrutmanjiri vati.

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Creative Commons Attribution 4.0 and The Open Definition

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Nowadays, most cases for verification are done using biometrics, but certain alternatives still use physical signatures such as Banks and Document signing. In this paper, we compare signatures and verify whether the given signature matches with the original signature or is a forgery. This is done using Artificial Neural Networks, which is a part of artificial intelligence and has brought in a lot of solutions to real world complex problems that need extensive study and research for arriving at a solution which is difficult to do so with the help of standard conventional techniques that does not make use of sophisticated algorithms. Convolutional Siamese Network, which is one part of the Artificial Neural Network, is the technique used here for signature verification. We will see how this is done by first understanding what a Siamese network is and then explaining about the various steps involved in the signature verification process such as uploading dataset, pre-processing, training, testing and finally the implementation part which tells us if the signature is authentic or forged.

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Convolutional Siamese Network, Artificial neural network

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

boredom, anxiety, pandemic(covid19), closure of schools, school students

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Creative Commons Attribution 4.0 and The Open Definition

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Improving the overall performance of MEMS devices is one of the key necessities. Energy harvester output comes accurate if the material chosen has mechanical properties to fulfill requirements. During analysis of devices on simulation tools input parameters include Young`s modulus, bulk modulus, shear modulus which are mechanical constants utilized. Hence, material selection based on mechanical, electrical and chemical properties is necessary. Fabrication flow is highly dependent on material selection as well as properties for material to respond to temperature, pressure, stress, strain, and performance after going through fatigue. This paper discusses material selection based on mechanical properties and fabrication flow for the same material.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

MEMS, energy harvester, mechanical properties, fabrication flow

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Creative Commons Attribution 4.0 and The Open Definition