Volume 11 | Issue 9 |

 Abstract

ABSTRACT: The emotional implications of colour perception is a complex and fascinating topic that has been studied by psychologists and marketers for many years. There is a general consensus that certain colours are associated with certain emotions, but the specific associations can vary depending on cultural factors, personal experiences, and individual preferences. In general, warm colours such as red, orange, and yellow are associated with positive emotions such as excitement, passion, and happiness. Cool colours such as blue, green, and purple are associated with more negative emotions such as sadness, indifference, and calmness. However, there are also some exceptions to these general rules. For example, the colour black is often associated with sadness or mourning, but it can also be seen as a colour of power or sophistication. The emotional out turn of colour perception can be influenced by a number of factors, including the context in which the colour is used, the intensity of the colour, and the individual's personal associations with the colour. For example, a bright red dress may be seen as sexy or attractive in one context, but it could be seen as threatening or aggressive in another context. The emotional effects of colour perception can also be used to influence consumer behavior. For example, fast food restaurants often use bright colours such as red and yellow to create a sense of excitement and urgency. Luxury brands, on the other hand, often use more muted colours such as black, white, and silver to create a sense of sophistication and exclusivity. The emotional implications of colour perception is a powerful tool that can be used to influence our thoughts, feelings, and behavior. By understanding the basic associations between colours and emotions, we can use colour to create more effective marketing campaigns, design more appealing products, and even improve our own moods and productivity.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Colour, Emotion, Perception, Psychology

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

: Rasmussen aneurysm describes an aneurysm occurring in the branch of a peripheral pulmonary artery adjacent to or within a tuberculous cavity. In the clinical context, Rasmussen aneurysms can be a cause for massive hemoptysis among patients with tuberculosis, which has an associated mortality ranging from 5 to 25%. Careful evaluation of pre- and post- contrast computed tomography (CT) scans of the lung will demonstrate focal enhancement within the pulmonary aneurysm, which may be one of the first clues in diagnosis. We report a case of Rasmussen aneurysm in a male patient with a history of tuberculosis

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Rasmussen aneurysm, Hemoptysis, Tuberculosis

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Chitin is the most abundant polysaccharide in the marine ecosystem and second in nature after cellulose. Chitosan is a derivative of chitin after the process of deacetylation. Chitosan has a number of commercial and possible biomedical uses. Many biochemists have found that chitosan as biocompatible, biodegradable and non-toxic which made wide applicability in conventional pharmaceutics as a potential formulation excipient. It is made by treating the chitin sea waste like fish scales with an alkaline substance, like sodium hydroxide. The present study was undertaken to extract chitin & synthesize chitosan by chemical method. Chitosan is synthesized from waste fish scales by a sequence of chemical processes involving demineralization, deproteinization and deacetylation. It is analyzed for its physiochemical parameters & the analysis is done by FTIR of extracted chitosan.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Chitin, Chitosan, HCL, NaOH, FTIR etc.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

T.V., Advertisement, Impact, Children, Attributes of advertisement.

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Creative Commons Attribution 4.0 and The Open Definition

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This study aims to conduct a comprehensive analysis of the financial performance of Karnataka Soaps and Detergents Limited, a company located in Karnataka, India. The study will delve into the company's financial statements, ratios, and key performance indicators over a specific period. By examining aspects such as liquidity, profitability, solvency, and turnover, the study seeks to provide insights into the company's financial health and performance trends. The findings of this analysis will contribute to a better understanding of the company's strengths, weaknesses, opportunities, and threats, aiding stakeholders in making informed decisions and strategies for the company's future growth and sustainability.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Financial performance analysis, liquidity, profitability, solvency, and turnover

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Creative Commons Attribution 4.0 and The Open Definition

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This paper examines the European Union (EU) in the role of regional organisation against the conflicts that take place around the world. In this context, the paper explores whether it is one among the victims or a contributor to the global disorder. So this paper explored the internal factors that promoted fragmented voices and contributed to complicating the regional security within the EU, and also how the EU's external role turned out to be a challenge for its security.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Conflict, Conflict Resolution, European Union, United Nations, Hybrid Conflict, Peace, Actor

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Creative Commons Attribution 4.0 and The Open Definition

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Abstract: Villages play an important role in deciding social structure and living standards of the people. Article 243G vests powers in the State Legislatures to endow Panchayats with such powers and authority to function as institutions of self-government. As per the 73rd Amendment, AP Government enacted AP Panchayat Raj Act 1994.The Act provides for the creation of three tier system of local governance - gram panchayat at the village level, Mandal Parishad at the intermediate level and Zilla Parishad at the district level, with required powers and functions contained in Schedule XI of the Constitution. Panchayats are responsible for preparation of plans and their execution for economic development and social justice related to 29 subjects under Eleventh schedule of the constitution. Panchayat Institutions are vehicles of political empowerment of people at the grass root level for shaping their own destiny. A vast majority of people are living at the grassroots level in the rural and remote areas Without any touch of the modern day. To strengthen these institutions, the Andhra Pradesh government introduces village and ward secretariats at grassroots level. These secretariats are meant to bring all the services offered by the government to the doorstep of the beneficiaries and for targeted beneficiary identification. All the line departments of government are extended to the panchayat level with village functionaries representing their respective line departments. In this article the focus is laid on the efficacy and main objectives of this system in promoting grassroots governance.

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Keywords: Services delivery, Transparency, Accountability, Participation, Good Governance

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

A Mutual Fund is an investment avenue which involves professionals and experts who pools funds from investors in order to invest, here unlike stocks the funds will be spent in diversified portfolio which includes variety of or mix of different asset classes, such as stocks, bonds, cash equivalents, other alternative investments like commodities, and real estate. Mutual funds have become a prominent choice for investors due to their ability to provide diversification, professional management, and accessibility. These funds, managed by experienced professionals, offer a way for individuals to participate in financial markets without the need for extensive market knowledge. Their transparency, variety, and regulatory oversight add to their appeal, while options like systematic investment plans and historical returns make them a compelling choice. Performance Evaluation of Debt Mutual Funds involves assessing the effectiveness and success of the investment vehicles in generating returns. The category of research conducted is Descriptive in nature. The study focuses on the evaluation of Debt Mutual Funds of Macaulay duration, which typically involves analyzing factors such as historical returns, and risks taken by the fund, which is executed using tools such as Alpha, Beta, Standard deviation, Treynor's ratio, Sharpe ratio, and Jensen's ratio.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Debt Mutual Fund, Diversification, Risk, Return, Macaulay Duration.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

When Apple CEO Steve Jobs stated in January 2007 that a innovative iPhone can be launched five months subsequently, clients awaited with baited breath for a telecell Smartphone that could integrate all the capabilities in their iPods with the capability of a clever telecell Smartphone. As June neared, anticipation mounted, simply as Jobs predicted. The occasion could cross down in records as certainly considered one among Apple's maximum predicted technological product launches, way to the company's extraordinary media make-up. The development, pricing, creation, and distribution of the iPhone is an undertaking for entrepreneurs all throughout the world. Investors in Apple have been additionally thrilled with the outgrowth.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

iPhone, transferring tendency, features, Android telecellSmartphone.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

In this paper circular patch microstrip antennas with multidielectric layers have been chosen to yield wide bandwidth because it provides better compromise between bandwidth and surface wave effect, light weight and ease of fabrication. Variation of resonant frequency with various parameters is presented at 10 GHz and 3 GHz of microwave frequency range. Also, the radiation patterns are studied at both the frequency range.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Microstrip Antina,circular MSA, Patch Antina

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Creative Commons Attribution 4.0 and The Open Definition