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"CONSUMER PERCEPTION IN SPORTS RETAILING: A CASE STUDY ON ONLINE VS OFFLINE SHOPPING"
Authors
MOULA HUSSAIN K
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Keywords
Consumer Perception, Shopping Behaviour, Sports Retail, Online Retailing, Offline Retailing, E-commerce, Customer Satisfaction, Retail Strategy, Brand Trust, Omnichannel Retail.
Abstract
Abstract:
The retail landscape in the sports goods industry has undergone a significant transformation with the rise of digital commerce. This study, titled "A Comparative Study of Consumer Perception Between Online and Offline Sports Retailing," aims to explore and analyze how consumers in Karnataka perceive and interact with both online and offline sports retail platforms. With increasing internet penetration and changing shopping habits, understanding these perceptions is essential for retailers to adapt and stay competitive.
The study investigates key parameters that influence consumer preference such as product variety, price competitiveness, convenience, trust, customer service, return/exchange policies, and overall satisfaction. It draws a comparative analysis between popular online platforms (like Amazon, Flipkart, and Decathlon online) and offline retail stores (such as Decathlon outlets, brand-exclusive stores like Adidas, Nike, Puma) to understand which channel holds more influence over consumer decisions. This comparative study provides valuable insights for retailers seeking to optimize their omnichannel strategies. It concludes that a hybrid retail approach--integrating the advantages of both online and offline platforms--is likely to be the most effective in meeting the evolving expectations of modern sports consumers in Karnataka.
IJCRT's Publication Details
Unique Identification Number - IJCRT2511793
Paper ID - 296174
Author type - Indian Author
Page Number(s) - g706-g712
Pubished in - Volume 13 | Issue 11 | November 2025
DOI (Digital Object Identifier) -
No Of Downloads - 140
Author Country - India, 583201, Hospet, Hospet, 583201, Management All
Publisher Name - IJPUBLICATION | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Published Paper PDF : - http://www.ijcrt.org/papers/IJCRT2511793
Published Paper URL: : - http://ijcrt.org/viewfull.php?&p_id=IJCRT2511793
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MOULA HUSSAIN K, ""CONSUMER PERCEPTION IN SPORTS RETAILING: A CASE STUDY ON ONLINE VS OFFLINE SHOPPING"", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.13, Issue 11, pp.g706-g712, November 2025, Available at :http://www.ijcrt.org/papers/IJCRT2511793.pdf
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Last Date :
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Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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