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  Authors

Radha.K

  Keywords

Key Words: Viksit Bharat, Social Media, Social Networks, Social Movements, Types, New and Old Social Movements, Social Movements, Themes, Goals and Objectives, Aspects, Strategic Focus Areas of Viksit Bharat@ 2047, Implementation Strategies, Targets, Blueprint for India, Issues and Challenges, Way forward, Road Map, Findings and Suggestions.

  Abstract


Social media plays a significant role in shaping public discourse and influencing policy outcomes. Activists can use these platforms to raise public awareness, generate public pressure, and advocate for policy changes. Social media are interactive technologies that facilitate the creation, sharing and aggregation of content amongst virtual communities and networks. This theory emphasizes the interaction between marginalized groups and their political environment, by focusing on openings in power structures that allow for the advancement of movements. McFarland discusses how power dynamics and institutional responsiveness determine if grievances evolve into organized action. In terms of benefits, social media has enabled social movements to amass large amounts of success. The online world provides the power to organise without any formal organisations, which speeds up the process of mobilisation and allows for greater scale in rapid periods. Additionally, these online movements are able to sustain attention across borders, a feat that was not previously possible. Finally, social media supported the development of creativity to contribute to narrative building, critical in driving effective social movements. For instance, memes, in particular, have proven to be a useful tool when it comes to repeat certain ideas so that they enter the public consciousness and are able to retain attention. However, social media comes with its detriments as well. Social media movements can organise too fast, and without network internalities, which are durable networks ideal for organised action. As a result, there is a limited ability to make real change. Social media movements might also lack clear leadership, which makes it hard to interact with authorities in order to direct precise and meaningful change. It is unsurprising that different social movements organised on social media have resulted in extremely different consequences. In India, social networking has evolved from Orkut's early popularity to the dominance of platforms like Facebook and Meta's ecosystem, fueled by affordable data and increasing internet access, with Indians spending a significant amount of time online. Social networks are online platforms where individuals and organizations connect, communicate, share information, and form relationships, playing a vital role in modern life, facilitating social interaction, business, education, and entertainment.

  IJCRT's Publication Details

  Unique Identification Number - IJCRT2607169

  Paper ID - 311455

  Author type - Indian Author

  Page Number(s) - b667-b678

  Pubished in - Volume 14 | Issue 7 | July 2026

  DOI (Digital Object Identifier) -   

  No Of Downloads - 83

  Author Country - India, 57201, Shivamogga, Shivamogga, 57201, Arts All

  Publisher Name - IJPUBLICATION | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Published Paper PDF : - http://www.ijcrt.org/papers/IJCRT2607169

  Published Paper URL: : - http://ijcrt.org/viewfull.php?&p_id=IJCRT2607169

  Published Paper PDF Downlaod: - download.php?file=IJCRT2607169

  Cite this article

Radha.K,   ""Social Media, Social Networks, and Social Movements in India: Emerging Research Issues and Challenges of Viksit Bharat@2047"", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.14, Issue 7, pp.b667-b678, July 2026, Available at :http://www.ijcrt.org/papers/IJCRT2607169.pdf

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